呼伦贝尔市冬季旅游业发展研究

发布时间：2018-05-01 02:25

本文选题：呼伦贝尔 + 冬季旅游　；参考：《中央民族大学》2013年硕士论文

【摘要】：呼伦贝尔市冬季旅游资源丰富,类型多样,雪原风情、北国风光,民族文化,边境口岸等旅游资源独具特色。近年来,随着经济的发展和旅游基础设施的完善,冬季旅游业获得长足发展,2010年冬季呼伦贝尔已接待游客近250万人次,创历史新高。受到气候、历史、经济、社会等因素的制约,呼伦贝尔市的冬季旅游还处于低水平的开发阶段,尚没有形成产业规模,特别是在旅游景点建设上,特色不突出,民族文化资源开发不充分,旅游景区的档次、管理水平和服务质量也不高,旅游空间的布局还不尽合理；线路组织设计和景点的建设存在着盲目开发和雷同,很多层面的冬季旅游还处于模仿阶段,关键在于没有将地区优势和产业效益充分的发挥出来。在优势和劣势这对矛盾中,优势是矛盾的主要方面,劣势是矛盾的次要方面,而且这些劣势是发展中的问题,可以通过制定相应的发展规划和合理的政策措施,更好的发挥优势,确保呼伦贝尔市冬季旅游业获得长足发展,从而带动地区的旅游业的整体协调和发展。本文根据呼伦贝尔市的优势和特点,提出发展冬季旅游业的原则。在明确了发展原则的基础上,提出呼伦贝尔市冬季旅游业发展的对策建议。运用“增长极”理论,提出应集中优势冬季旅游资源,打造知名品牌,如满洲里冰雪大世界、海拉尔冰雪民俗园等；运用产业空间集聚理论,提出应努力构建旅游供应链,构建资源驱动型旅游业集聚；根据“点一轴”系统理论,提出应加大基础设施等旅游硬件建设；呼伦贝尔市冬季旅游要想实现跨越式发展,迫在眉睫的是如何解决其旅游投融资问题,本文提出应多渠道筹集冬季旅游开发资金,除了传统的旅游融资方式以外,还可以设计带有期权性质的旅游开发合约、建立旅游产业基金、进行项目融资等；最后,应加强政府对于冬季旅游业发展的领导职能,在政府主导下组建旅游投资开发公司,在此基础上建立旅游企业集团,采取集团化经营模式,以旅游投资开发公司为龙头,吸收当地有实力的旅游景区、旅行社、旅游饭店、旅游商店等各类旅游企业,组成专业化的旅游企业集团,进行集团化运营。
[Abstract]:The winter tourism resources of Hulunbeir are rich, diverse, snowy, northern scenery, national culture, border ports and other tourist resources have unique characteristics. In recent years, with the development of economy and the improvement of tourism infrastructure, winter tourism has made great progress. In the winter of 2010, Hulunbeir has received nearly 2.5 million tourists, a record high. Restricted by climate, history, economy, society and other factors, the winter tourism in Hulunbeir is still in a low level of development, and has not yet formed an industrial scale, especially in the construction of tourist attractions, the characteristics of which are not prominent. The exploitation of national cultural resources is not sufficient, the level of tourist attractions, the level of management and the quality of service are not high, and the layout of tourist space is not entirely reasonable; the route organization design and the construction of scenic spots are blindly developed and similar. Many levels of winter tourism are still in the imitation stage, the key lies in the failure to give full play to the regional advantages and industrial benefits. Among the contradictions between strengths and weaknesses, advantages are the main aspect of the contradiction, and weaknesses are the secondary aspects of the contradiction. Moreover, these weaknesses are problems in development, which can be achieved through the formulation of corresponding development plans and reasonable policies and measures. Give full play to the advantages to ensure that the winter tourism in Hulunbeir gets considerable development, thus driving the overall coordination and development of tourism in the region. According to the advantages and characteristics of Hulunbeir, this paper puts forward the principles of developing winter tourism. On the basis of clear development principles, the countermeasures and suggestions for the development of winter tourism in Hulunbeir are put forward. Using the theory of "growth pole", this paper puts forward that we should concentrate the advantage of winter tourism resources and build famous brands, such as Manzhouli Ice and Snow World, Hailaer Snow and Snow Folk Park, etc. By using the theory of industrial space agglomeration, we should try our best to build tourism supply chain. Constructing resource-driven tourism agglomeration, according to the "point-one-axis" system theory, we should increase the infrastructure and other tourism hardware construction, Hulunbeir winter tourism in order to achieve leapfrog development, What is urgent is how to solve the problem of tourism investment and financing. This paper proposes that we should raise funds for winter tourism development through multiple channels. Besides traditional tourism financing, we can also design tourism development contracts with the nature of options. Finally, we should strengthen the government's leading role in the development of winter tourism, set up tourism investment and development companies under the guidance of the government, and establish tourism enterprise groups on this basis. Adopting a collectivized business model, taking the tourism investment and development company as the leader, absorbing all kinds of tourism enterprises, such as local tourist attractions, travel agencies, tourist hotels, tourist shops, etc., to form a specialized tourism enterprise group, Conduct group operation.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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