张家界韩国游客消费行为研究

发布时间：2018-05-01 07:26

本文选题：旅游消费行为 + 韩国游客　；参考：《中南林业科技大学》2012年硕士论文

【摘要】：旅游消费行为贯穿在旅游者的旅游过程中,同时,游客从消费需求、消费动机到购买决策、再到购买的实现要经过一个由心理到行为的转换过程,这便是旅游消费行为过程。从旅游消费者的角度划分,这一过程包括五个阶段：旅游需要识别阶段、旅游信息搜寻阶段、旅游购买方案选择阶段、旅游经历阶段和旅游后阶段。每个阶段都需要解决相应的问题。整个过程是个循环往复的过程,本次的消费行为结果不仅关系到本次购买,其结果还会影响到以后的购买。随着近几年湖南经济的不断发展,湖南入境游已步入了新的阶段。张家界处于湖南境内,以其绝世美景成为中国最重要的旅游景区之一,并闻名于世界。张家界的入境游一直持续升温势头,其中韩国客源仍居于首位。本文基于旅游消费行为过程的五个阶段以及旅游消费行为学和旅游心理学理论,通过对张家界韩国游客旅游消费行为的实证调查,进行相关数据分析,运用数理统计方法,对张家界韩国游客的人口特征因素和消费行为分析,研究张家界韩国游客的消费行为特点。首先,对旅游消费行为的研究和过程的研究现状进行了综述,并对消费者行为进行概念界定。同时,对影响张家界韩国游客旅游消费行为的的外部因素和内部因素进行分析,为实证分析奠定基础。其次,通过对张家界韩国游客人口统计因素和消费行为特征进行描述性分析,以及将人口特征因素和韩国游客的消费行为进行交互分析,建立张家界韩国游客消费行为模式。再次,在张家界韩国游客消费行为模式的基础上,针对张家界旅游市场,对当地旅游业的发展提供参考意见,以促进我省旅游业的提升和发展。最后,指出研究的要点和不足之处。
[Abstract]:Tourism consumption behavior runs through the tourism process of tourists, at the same time, tourists from consumption demand, consumption motivation to purchase decision, and then to the realization of purchase must go through a process from psychology to behavior, which is the process of tourism consumption behavior. From the perspective of tourism consumers, this process includes five stages: tourism needs identification stage, tourism information search stage, tourism purchase scheme selection stage, tourism experience stage and post-tourism stage. Each phase needs to solve the corresponding problem. The whole process is a circular process, the outcome of this consumption behavior not only relates to the purchase, but also affects the future purchase. With the continuous development of Hunan economy in recent years, Hunan inbound tourism has entered a new stage. Zhangjiajie, located in Hunan Province, is one of the most important tourist attractions in China for its stunning beauty and is famous all over the world. Zhangjiajie's inbound tour has continued to heat up momentum, which South Korea is still the first source of tourists. Based on the five stages of the process of tourism consumption behavior and the theories of tourism consumption behavior and tourism psychology, this paper makes an empirical investigation on the tourism consumption behavior of Korean tourists in Zhangjiajie, analyzes the relevant data, and applies the mathematical statistical method. This paper analyzes the demographic characteristics and consumption behavior of Korean tourists in Zhangjiajie, and studies the characteristics of consumption behavior of Korean tourists in Zhangjiajie. Firstly, the research status of tourism consumption behavior and its process are summarized, and the concept of consumer behavior is defined. At the same time, the paper analyzes the external and internal factors that affect the tourism consumption behavior of Korean tourists in Zhangjiajie, which lays a foundation for empirical analysis. Secondly, through the descriptive analysis of the demographic factors and consumer behavior characteristics of Korean tourists in Zhangjiajie, and the interactive analysis between the demographic characteristics and the consumption behavior of Korean tourists, the consumption behavior pattern of Korean tourists in Zhangjiajie is established. Thirdly, on the basis of the consumption behavior pattern of South Korean tourists in Zhangjiajie, aiming at the tourism market of Zhangjiajie, this paper provides some suggestions for the development of local tourism, in order to promote the promotion and development of tourism in our province. Finally, the main points and shortcomings of the research are pointed out.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F713.55

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