湘潭市老年人旅游市场开发研究

发布时间：2018-05-03 03:34

本文选题：老年人 + 旅游市场　；参考：《湘潭大学》2015年硕士论文

【摘要】：在人口老龄化日趋加快的社会背景下,老年人的物质和精神生活水平日渐被人们关注。随着休闲旅游时代的到来,老年人旅游已成为促进健康老龄化的有效途径。我国多数老年人身体强健,有着充足的时间和可自由支配收入,还有着强烈的外出旅游愿望,但是,目前我国的老年人旅游市场存在多种不足,例如,没有适合老年人消费的旅游产品、行程安排不合理、旅游安全问题被忽视、导游人员素质低、购物消费昂贵等。这些问题严重阻碍了旅游市场的平衡健康发展,也不利于老年人旅游需求的实现。而目前我国对老年人这一特殊旅游市场的研究成果较少。因此,通过以湘潭市为实证研究区域,对本地老年人的出游意愿与动机、出游特征、出游满意度进行调查,并做出影响因素和市场开发对策的分析,对促进老年人旅游市场的发展有着重要的意义。本文以旅游需求与动机理论、旅游者行为理论、旅游市场细分理论为研究基点,综合运用定性分析和定量分析首先对湘潭市老年人旅游市场发展的背景和发展驱动力进行定性化分析;再设计并发放湘潭市老年人旅游市场调查问卷,收集湘潭市老年人旅游的人口学特征、出游意愿与潜力、出游特征、出游满意度数据,并进行统计分析,结果显示定量分析结果与定性描述的实际水平相符。最后,通过对湘潭市湘潭市老年人旅游市场存在老年人旅游需求转变为实际购买力受阻、出游老年人群呈现两极分化,旅游项目单一、消费结构不平衡、老年人出游满意度低等问题老年人旅游市场中以上问题影响因素进行探究,提出了加强宣传促销工作、完善老年人出游制度等老年人旅游市场开发对策,以期促进这一市场的健康发展。
[Abstract]:Under the background of the aging population, the material and spiritual living standards of the elderly are paid more and more attention. With the arrival of leisure tourism era, the elderly tourism has become an effective way to promote healthy aging. The majority of the elderly in China are physically strong, have sufficient time and disposable income, and have a strong desire to travel. However, at present, there are many shortcomings in the tourism market for the elderly in our country, for example, There are no tourism products suitable for the elderly, unreasonable itinerary arrangement, neglect of tourism safety, low quality of tour guides, expensive shopping and so on. These problems seriously hinder the balanced and healthy development of the tourism market, and are not conducive to the realization of the tourism needs of the elderly. But at present our country to the senior citizen this special tourism market research achievement is relatively few. Therefore, by taking Xiangtan City as an empirical research area, the paper investigates the local elderly's travel intention and motivation, travel characteristics, travel satisfaction, and makes an analysis of the influencing factors and market development countermeasures. It is of great significance to promote the development of tourism market for the elderly. Based on the theory of tourism demand and motivation, the theory of tourist behavior, the theory of tourism market segmentation, Firstly, the background and driving forces of the development of the elderly tourism market in Xiangtan are analyzed qualitatively, and then the questionnaire of the tourism market for the elderly in Xiangtan is designed and distributed. The demographic characteristics, travel intention and potential, travel characteristics, travel satisfaction data of the elderly tourism in Xiangtan City were collected and analyzed. The results showed that the quantitative analysis results were consistent with the actual level of qualitative description. Finally, through the tourism market of the elderly in Xiangtan City, the tourism demand of the elderly is changed into the actual purchasing power, the traveling elderly people present polarization, the tourism project is single, and the consumption structure is not balanced. This paper probes into the influencing factors of the above problems in the tourism market of the elderly, and puts forward some countermeasures for the development of the tourism market for the elderly, such as strengthening the propaganda and promotion work and perfecting the travel system for the elderly. With a view to promoting the healthy development of the market.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.6

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