乌镇旅游业发展战略研究

发布时间：2018-05-04 11:49

本文选题：乌镇 + 旅游　；参考：《浙江大学》2015年硕士论文

【摘要】：随着经济的不断发展,产业结构的不断调整,旅游业已成为许多国家或地区的重要经济产业部门乃至经济支柱产业。鸟镇是江南古镇,其旅游业也是江南水乡式的。乌镇旅游业发展至今,其规模不断扩大,带动了当地的国民经济,促进了产业结构的优化和区域的对外开放。乌镇旅游业具有优势的区位、便利的交通、水乡的特色和悠久的历史文化,其合理的规划布局、针对性的’宣传策略和广阔的市场也是它的发展优势；但是旅游路线短、旅游资源开发不经济、旅游保护的低参度阻碍了乌镇旅游业的进一步发展。政府的大力支持、国内市场的进一步发展以及国际市场的不断扩大将成为乌镇旅游业发展的机遇；与此同时,乌镇旅游业也面临着原生态环境维持压力大、旅游业区域竞争激烈的挑战。面对这种情况,乌镇旅游业必须通过进行可持续开发经营、加强基础设施建设、开发旅游产品、实施人才战略和加强旅游服务等手段策略以促进其进一步发展。
[Abstract]:With the development of economy and the adjustment of industrial structure, tourism has become an important economic and industrial sector and even a pillar industry in many countries or regions. Bird Town is an ancient town in the south of the Yangtze River, and its tourism industry is also a type of water town in the south of the Yangtze River. With the development of tourism industry in Wuzhen, the scale of tourism has been expanding, which has promoted the local national economy, the optimization of industrial structure and the opening of the region to the outside world. Wuzhen's tourism industry has its advantages in terms of its location, convenient transportation, waterborne characteristics and long history and culture, its rational planning and layout, its targeted 'propaganda strategy and broad market, but its short tourist route. The exploitation of tourism resources is not economical and the low participation of tourism protection hinders the further development of tourism in Wuzhen. With the strong support of the government, the further development of the domestic market and the continuous expansion of the international market will become an opportunity for the development of tourism in Wuzhen. At the same time, the tourism industry in Wuzhen is also facing great pressure to maintain the original ecological environment. The challenge of regional competition in tourism. Faced with this situation, Wuzhen tourism industry must promote its further development by means of sustainable development and management, strengthening infrastructure construction, developing tourism products, implementing talent strategy and strengthening tourism services.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

【相似文献】