市民农园体验型旅游产品开发的“资源-市场-体验”模式研究——以北京小毛驴市民农园为例

发布时间：2018-05-05 06:00

本文选题：体验型旅游产品 + 市民农园体验　；参考：《中南林业科技大学学报》2015年12期

【摘要】：为了更好的发展市民农园,给市民创造良好的休闲环境,并给农民带来经济收益,开展对市民农园体验型旅游产品开发的理论和实践研究显得尤为必要。分别探讨了市民农园中旅游者体验与资源基础、市场需求的互动关系,在RMP(昂普)模式的基础上提出了体验型旅游产品开发的RME模式,即Resource(资源)-Market(市场)-Experience(体验)模式;最后运用RME模式对北京小毛驴市民农园体验型旅游产品的开发进行了实证研究,提出了以下开发建议:(1)整合其优势资源,深度挖掘农园及其周边区域的农业生活资源;(2)把握好游客放松、教育、社交、健康等体验需求,设计满足其客源市场中各类人群需求的体验旅游产品;(3)进行主题设计,丰富农园中的体验产品等。
[Abstract]:In order to better develop the citizen farm garden, create a good leisure environment for the citizens, and bring economic benefits to the farmers, it is particularly necessary to carry out the theoretical and practical research on the development of the experience tourism products of the citizen farm garden. This paper probes into the interactive relationship between tourist experience and resource base, market demand, and puts forward the RME model of experiential tourism product development on the basis of RME model, which is Resource-Market-Experience model. Finally, using RME model, this paper makes an empirical study on the development of experiential tourism products in Beijing small donkey farmers' garden, and puts forward the following development suggestions: 1) integrating its superior resources. Deeply excavating the agricultural living resources of the agricultural garden and its surrounding areas, we should grasp the experience needs of tourists, such as relaxation, education, social intercourse and health, and design an experiential tourism product to meet the needs of all kinds of people in its tourist market) to carry out a theme design. Enrich the experience products in the garden, etc.
【作者单位】：北京大学城市与环境学院旅游研究与规划中心;北京林业大学园林学院;
【基金】：国家自然科学基金:城郊旅游综合体(TCAC)形成机制与发展模式研究(41271151)
【分类号】：F592.6

【参考文献】