基于AVC理论的青岛市滨海旅游度假地优化发展研究

发布时间：2018-05-06 05:21

本文选题：滨海旅游度假地 + AVC理论　；参考：《中国海洋大学》2015年硕士论文

【摘要】：随着人们旅游需求的日益多样化、旅游项目的创新以及人们对海洋认识的不断深化,滨海旅游已经逐渐成为一个主要的旅游方式,滨海旅游热潮在世界范围内方兴未艾。从世界范围看,度假旅游又是现代旅游活动中重要的组成部分,而滨海度假旅游作为度假旅游的主要方式之一,市场需求潜力十分巨大。我国有许多发达的沿海城市,旅游业在滨海城市也是主导产业之一。滨海度假旅游也成为了我国旅游业发展的重点,目前我国的滨海旅游度假区已有153个,我国还颁布了很多相关的法律法规。作为一种休闲为主的综合旅游产品,不同形式的滨海旅游将知识、娱乐、游客参与结合为一个整体。青岛是中国著名的沿海城市和北方城市的一个重要的经济中心,滨海旅游业在城市经济发展中有着举足轻重的地位。青岛滨海旅游度假地东靠水天一色的辽阔黄海,具有着优越而独特的地理环境,二十多年的建设和发展,使青岛成为了中国北方较有影响的集度假、娱乐、休闲为一体的有水准、有品位的,具有海洋文化特色的旅游度假地。近年来,青岛更是大力发展崂山风景名胜区等景区,以休闲为主题,秉承新删念、高品质的滨海旅游资源开发战略,通过统一规划,进行了有序地发展。虽然青岛滨海旅游度假地符合国家标准和国际标准,具有着非常良好的发展态势,但是在发展的过程中也暴露出一些问题,比如：旅游产品太过单一,缺乏对游客具有较大吸引力的旅游产品；旅游资源开发力度不足,不能有较长的生命周期；生态环境问题也比较突出,缺乏旅游资源保护等,这些都急需科学合理的规划和引导。本文介绍的AVC理论,即为滨海旅游度假地的吸引力(Attraction)生命力(Validity)、承载力(Capacity),简称AVC。本文的研究目的是基于AVC理论对青岛滨海旅游度假地进行评价,进而找出青岛滨海旅游度假地的优势与不足,从而实现青岛滨海旅游度假地的风景旅游规划-市场卖点-生命周期-可持续利用的三位一体的发展模式。本文基于AVC理论提出了优化建设青岛滨海旅游度假地的措施,同时为今后的研究工作提供了参考,具有重要的理论和现实意义。本文采用的主要研究方法为通过AVC理论建立量化评价体系,对青岛滨海旅游度假地的具体情况加以分析,以提升青岛滨海旅游度假地的吸引力、生命力、承载力为目的,提出如何建设青岛滨海旅游度假地。本文的主要内容分为七个部分,第一部分对研究背景、研究现状等问题进行了阐述；第二部分介绍了主要的基础理论;第三部分对滨海旅游度假地进行了概述;第四部分提出了滨海旅游度假地AVC评价方法；第五部分基于AVC理论对青岛市滨海旅游度假地发展现状进行了评价;第六部分提出了具体的解决措施：第七部分进行了总结。
[Abstract]:With the increasing diversification of people's tourism demand, the innovation of tourism projects and the deepening of people's understanding of the ocean, coastal tourism has gradually become a major tourism mode, and coastal tourism boom is in the ascendant all over the world. From the view of the world, holiday tourism is an important part of modern tourism activities, and coastal vacation tourism as one of the main ways of holiday tourism, the market demand potential is very great. There are many developed coastal cities in China, tourism is also one of the leading industries in coastal cities. Coastal vacation tourism has also become the focus of tourism development in China. At present, there are 153 coastal tourist resorts in China, and many related laws and regulations have been promulgated in our country. As a comprehensive tourism product, different forms of coastal tourism combine knowledge, entertainment and tourist participation into a whole. Qingdao is an important economic center of China's famous coastal cities and northern cities. Coastal tourism plays an important role in the development of urban economy. Qingdao Coastal tourist Resort lies on the east of vast Huang Hai, with its superior and unique geographical environment. After more than 20 years of construction and development, Qingdao has become a more influential resort and entertainment in the north of China. Leisure as one of the standard, taste, with marine cultural characteristics of the tourist resort. In recent years, Qingdao has made great efforts to develop the scenic spots such as Laoshan scenic spot, taking leisure as the theme, adhering to the new and deleted thoughts, developing the high quality coastal tourism resources, and developing orderly through unified planning. Although Qingdao Binhai tourist Resort conforms to the national and international standards and has a very good development trend, it also exposes some problems in the process of development, such as: the tourism product is too single. Lack of tourist products that are attractive to tourists; insufficient development of tourism resources and long life cycle; ecological and environmental problems, lack of protection of tourism resources, etc. These are in urgent need of scientific and rational planning and guidance. In this paper, the theory of AVC is introduced, that is, the attraction of coastal tourist resorts, the vitality of AVC, and the capacity of carrying capacity. The purpose of this paper is to evaluate Qingdao coastal tourist resorts based on AVC theory, and then find out the advantages and disadvantages of Qingdao coastal tourist resorts. In order to achieve the Qingdao coastal tourist resort landscape tourism planning-market selling point-life cycle-sustainable use of the trinity development model. Based on the AVC theory, this paper puts forward the measures to optimize the construction of Qingdao coastal tourist resort, and provides a reference for the future research work, which has important theoretical and practical significance. The main research methods used in this paper are to establish a quantitative evaluation system through AVC theory, and to analyze the specific situation of Qingdao coastal tourist resort, in order to enhance the attraction, vitality and carrying capacity of Qingdao coastal tourist resort. Put forward how to build Qingdao coastal tourist resort. The main content of this paper is divided into seven parts, the first part of the research background, research status quo and other issues are described; the second part introduces the main basic theory; The fourth part puts forward the evaluation method of coastal tourist resort AVC; the fifth part evaluates the present situation of Qingdao coastal tourist resort based on AVC theory; the sixth part puts forward the concrete solution: the seventh part summarizes.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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