丽江动漫旅游开发研究

发布时间：2018-05-07 00:37

本文选题：丽江 + 动漫旅游　；参考：《云南大学》2012年硕士论文

【摘要】：随着体验经济的到来,体验旅游随之迅猛发展。动漫旅游作为体验旅游的重要形式之一,有其发展的可能性。本文以可持续发展理论,产业融合理论及创意产业理论作为理论基础展开研究。众所周知,美国凭借迪斯尼乐园及其系列动漫产品开发,日本凭借强大的动漫原创作品及完美的动漫产业链条,韩国凭借其无可比拟的动漫游戏而成三足鼎立之态势,屹立于世界。为此,本文对美国、韩国、日本,再加上我们的深圳动漫园进行案例研究,以对丽江动漫旅游的开发提供经验。进行动漫旅游的开发对于本身条件的分析是必不可少的,本文第四章用SWOT分析方法,对丽江动漫旅游的开发进行了优势、劣势、机会和威胁的分析。第五章和第六章是本文的核心部分。第五章,结合丽江独特的气候条件、自然条件和人文基础以旅游发展现状,对丽江动漫旅游进行了主题选择,形象定位,并在动漫旅游开发原则的基础上进行了动漫旅游模式的选择。第六章,针对丽江发展动漫旅游的具体情况,从六个方面提出了丽江动漫旅游的开发对策。目前,丽江动漫旅游的开发尚处于萌芽阶段。尽管丽江的旅游业已经相当发达,但是动漫产业的发展却相对落后。若想两者结合的好,需要专家学者和旅游界实业人士及丽江政府付出艰辛的努力,并不断开拓创新之路。
[Abstract]:With the coming of experience economy, experience tourism develops rapidly. As one of the important forms of experience tourism, animation tourism has the possibility of development. In this paper, the theory of sustainable development, industrial convergence theory and creative industry theory as the theoretical basis. As we all know, the United States with Disney World and its series of animation products development, Japan with strong original animation works and the perfect animation industry chain, South Korea with its unparalleled animation game and become a three-legged situation. Stand in the world. Therefore, this article carries on the case study to the United States, South Korea, Japan, plus our Shenzhen animation park, in order to provide the experience to the Lijiang animation tourism development. The development of animation tourism is essential for the analysis of its own conditions. The fourth chapter uses the SWOT analysis method to analyze the strengths, weaknesses, opportunities and threats of Lijiang animation tourism development. The fifth and sixth chapters are the core of this paper. The fifth chapter combines Lijiang unique climate condition, natural condition and humanity foundation to develop the present situation of the tourism, carried on the theme choice to Lijiang animation tourism, the image orientation, And on the basis of the principles of animation tourism development, the model of animation tourism is selected. The sixth chapter, according to Lijiang development animation tourism specific situation, from six aspects proposed Lijiang animation tourism development countermeasure. At present, Lijiang animation tourism development is still in its infancy. Although Lijiang tourism has been quite developed, but the development of animation industry is relatively backward. If we want to combine the two, we need experts, scholars, tourism industry people and Lijiang government to make hard efforts, and continue to explore the road of innovation.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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