古村镇旅游门票收费模式及其影响因素——基于江、浙、沪、皖四地案例研究

发布时间：2018-05-07 17:56

本文选题：古村镇 + 门票收费模式　；参考：《旅游学刊》2013年08期

【摘要】：古村镇旅游作为遗产旅游和乡村旅游的典型代表,一直被视为推动文化遗产保护和农村社区发展的有效手段。然而,古村镇旅游发展涉及较多的利益主体,他们的利益诉求不尽相同,甚至有所冲突,给古村镇遗产保护与旅游开发带来了众多挑战,其中,门票收费模式直接影响到各个相关主体的利益,成为争议的焦点。因此,文章通过对江浙沪皖四地古村镇案例分析,总结了全封闭式、半封闭式、半开放式、全开放式4种古村镇现行收费模式及其潜在的7个影响因素,并基于古村镇各个利益主体的行为反应,分析了各个因素对古村镇收费模式影响的程度,提出封闭式收费模式更多地取决于资源的品级和居民的合作程度,而开放式收费模式更多地取决于区位的好坏、客源市场的特点、未来的产品取向和商业价值,从而为古村镇如何根据主客观情况选择合理的门票收费模式提供借鉴。
[Abstract]:As a typical representative of heritage tourism and rural tourism, ancient village tourism has always been regarded as an effective means to promote the protection of cultural heritage and the development of rural communities. However, the tourism development of ancient villages and towns involves more interest subjects. Their interests are different or even conflicting, which brings many challenges to the protection of ancient villages and towns' heritage and tourism development, among which, Ticket pricing model directly affects the interests of all relevant parties and becomes the focus of controversy. Therefore, based on the case study of ancient villages and towns in Jiangsu, Zhejiang, Shanghai and Anhui provinces, this paper summarizes the current charging modes of four ancient villages and towns, which are totally closed, semi-closed, semi-open and all-open, and their seven potential influencing factors. Based on the behavior reaction of each interest body in ancient villages and towns, this paper analyzes the influence of various factors on the old village and town charging model, and puts forward that the closed charging model depends more on the quality of resources and the cooperation degree of residents. The open charging model depends more on the quality of the location, the characteristics of the tourist market, the future product orientation and commercial value, thus providing a reference for ancient villages and towns how to choose a reasonable ticket charging model according to the subjective and objective conditions.
【作者单位】：华东师范大学商学院旅游学系;
【基金】：国家社科基金项目(11CGL111) 教育部人文社科基金项目(09YJC790090)共同资助~~
【分类号】：F592.7

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