湘乡市乡村旅游游客出行方式调查研究

发布时间：2018-05-11 05:04

本文选题：乡村旅游 + 出行方式　；参考：《中南林业科技大学》2013年硕士论文

【摘要】：近年来,乡村旅游作为旅游业与农业相结合的一种旅游新业态,在中国蓬勃发展,成为当前世界旅游业发展的方向之一,它将休闲、生态、农业、娱乐等有机结合,在促进农村经济发展、调整农村产业结构、增加农民收入、拓展农民就业渠道等方面都发挥了巨大作用,也取得了很大成就,具有广阔的发展前景。研究乡村旅游游客出行方式可以了解游客出行选择意向,一方面游客对于出行时的舒适性、安全性、便捷性要求越来越高,另一方面,游客对于出行交通工具的选择很大程度上也会影响到游客对于此次出行的满意度。因此,研究乡村旅游游客出行方式不仅能够知道游客出行方式的影响因素,而且能够从旅游服务和交通上给游客提供最大便利,让游客满意出行,提升游客的满意度。此外,乡村旅游游客的出行方式很大程度反映了当地的经济发展水平、基础设施建设、交通发达程度等,尤其是城乡结合、统筹发展的大趋势下,研究乡村旅游游客出行方式对经济、交通规划、旅游等各个方面都有重要作用。影响乡村旅游游客出行方式的因素有很多,传统的一些便于获取的因素如：性别、年龄、收入、职业、距离等经常被用来研究,但是还有很多其他因素,如：面子、观念、个人偏好、周围人态度等有显著影响的因素,由于很难度量而被大多研究者选择放弃。本文将计划行为理论和系统理论相结合,建立研究模型来分析影响乡村旅游游客出行方式的因素,通过调查问卷和访谈的方式来获取影响因素数据,对于一些难以衡量的影响因素采用量表分析法来进行度量,同时借助一些数理统计方法来找出各个影响因子之间的关系,分析影响游客出行方式的主要影响因素。通过对调查的结果分析得出,除了传统的一些影响因子诸如：收入、出行距离、学历等对出行方式产生影响之外,个人偏好、面子心理、职位、周围人观念等都会对出行方式产生很大影响；此外,政府的相关政策、社会经济发展情况等也会对游客出行方式选择产生较大影响。
[Abstract]:In recent years, rural tourism, as a new form of tourism combining tourism with agriculture, has flourished in China and become one of the directions of tourism development in the world. It combines leisure, ecology, agriculture, entertainment and so on. It has played a great role in promoting the development of rural economy, adjusting the rural industrial structure, increasing farmers' income and expanding the channels of peasants' employment. It has also made great achievements and has broad prospects for development. On the one hand, the tourists have higher and higher requirements for comfort, safety and convenience, on the other hand, The choice of travel vehicle also affects the satisfaction of tourists. Therefore, the study of the rural tourist travel mode can not only know the factors that affect the tourist travel mode, but also can provide the greatest convenience from the tourism services and transportation, so that the tourists can be satisfied with travel, and enhance the satisfaction of tourists. In addition, the way rural tourists travel reflects to a large extent the level of local economic development, infrastructure construction, transportation development, etc., especially under the general trend of urban and rural integration and overall development. The study of rural tourist travel mode plays an important role in economy, transportation planning, tourism and so on. There are many factors that affect the way rural tourists travel. Traditional factors such as sex, age, income, occupation and distance are often used to study, but there are many other factors, such as face, concept, etc. Personal preferences, attitudes of people around, and other factors have a significant impact, because it is difficult to measure, so most researchers choose to give up. This paper combines the theory of planning behavior with the theory of system, sets up a research model to analyze the factors that affect the travel mode of rural tourists, and obtains the data of influencing factors by questionnaire and interview. For some difficult to measure the impact factors to be measured by using the scale analysis, at the same time with some mathematical statistical methods to find out the relationship between the factors, and analyze the main factors that affect the tourist travel mode. Through the analysis of the results of the investigation, in addition to the traditional influence factors such as income, travel distance, education and other factors, personal preference, face psychology, position, etc. The concept of people around will have a great impact on the travel mode; in addition, the government's related policies, social and economic development will also have a greater impact on the choice of travel mode for tourists.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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