延边商务旅游发展研究

发布时间：2018-05-12 19:47

本文选题：延边 + 商务旅游　；参考：《延边大学》2013年硕士论文

【摘要】：自20世纪50年代以来,商务旅游在全世界范围内得到了快速发展,已经成为旅游业的重要组成部分。由于商务旅游与一般普通观光旅游相比,具有无法比拟的优点,例如季节性需求差异小、消费水平高、重复性强等特点,在全球范围内获得了迅速发展。商务旅游在拉动内需、促进国民经济增长、缓解就业压力、增加外汇收入、加快货币回笼等方面发挥了重要作用。本论文通过阅读大量文献资料和研究成果的基础上,到延边、青岛、国家商务旅游示范区—苏州工业园区等地区进行实地考察,结合应用旅游学、经济学、地理学等相关学科理论,深入分析了延边发展商务旅游的条件,延边商务旅游的发展状况,以及其存在的主要问题,进而对影响延边朝鲜自治州商务旅游发展的因素进行了深入研究,阐释了延边商务旅游发展的对策和建议。本论文结构分五个部分：第一章为绪论部分,主要探讨了商务旅游研究背景和方法、国内外研究理论与实践现状。第二章主要阐述商务旅游基础理论研究,包括商务旅游的概念、基本特点、主要营销方法等理论。第三章为延边商务旅游研究部分,主要探讨延边商务旅游发展条件、发展状况及特征,发展中存在的主要问题等,进行实证分析,通过对延边商务旅游发展进行SWOT分析挖掘相对比较优势。第四章通过对国内商务旅游发达城市——青岛和苏州工业园区商务旅游发展分析,探讨商务旅游发展条件、现状、特征、遇到的问题及对策、借鉴和启示。第五章提出延边商务旅游发展的建议和措施。结论部分对本论文进行总结。
[Abstract]:Since the 1950s, business tourism has developed rapidly all over the world and has become an important part of tourism. Compared with ordinary tourism, business tourism has many advantages, such as small seasonal demand difference, high consumption level, strong repeatability and so on, so it has been developed rapidly in the world. Business tourism plays an important role in stimulating domestic demand, promoting the growth of national economy, relieving the pressure of employment, increasing foreign exchange income and speeding up the return of money. On the basis of reading a great deal of literature and research results, this paper makes a field study in Yanbian, Qingdao, Suzhou Industrial Park, and so on, combined with applied tourism, economics, etc. Based on the theory of geography and other related subjects, this paper deeply analyzes the conditions of Yanbian's development of business tourism, the development situation of Yanbian's business tourism, and the main problems existing in Yanbian's business tourism. Furthermore, the factors affecting the development of business tourism in Yanbian Korean Autonomous Prefecture are studied, and the countermeasures and suggestions for the development of business tourism in Yanbian are explained. The structure of this paper is divided into five parts: the first chapter is the introduction, mainly discusses the background and methods of business tourism research, domestic and foreign research theory and practice. The second chapter describes the basic theory of business tourism, including the concept of business tourism, basic characteristics, the main marketing methods and other theories. The third chapter is the Yanbian business tourism research part, mainly discusses the Yanbian business tourism development condition, the development condition and the characteristic, the development main question and so on, carries on the empirical analysis, Through the development of Yanbian business tourism SWOT analysis mining comparative advantages. The fourth chapter analyzes the development of business tourism in Qingdao and Suzhou Industrial Park, discusses the development conditions, current situation, characteristics, problems encountered and countermeasures, reference and inspiration. The fifth chapter puts forward the suggestions and measures for the development of Yanbian business tourism. The conclusion part summarizes this paper.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】