重庆市国内游客的旅游行为研究

发布时间：2018-05-16 10:57

本文选题：重庆 + 国内游客　；参考：《重庆师范大学》2012年硕士论文

【摘要】：改革开放三十年来，我国旅游业取得的辉煌业绩举世瞩目，旅游业国际地位不断攀升，在世界旅游格局中已经占据了不可或缺的重要组成。随着国内、国际经济形势的改变，我国国内旅游业的发展已经被提升到前所未有的高度，被赋予更加重要的地位。 “人们到底如何消费旅游产品”一直是旅游研究的热门话题。旅游者行为其实是个很复杂的因素，它受到个人心理因素和社会环境的双重影响。它的规律特征究竟对旅游经济发展、旅游营销策略、旅游资源发展状况起到怎样的影响。本文首先详解了研究背景与目的，说明了此篇文章对现实的意义。在第3章以《中国旅游统计年鉴》、《重庆市旅游统计年鉴》和《重庆国内旅游者调查统计报告》为基础，用大量的实际调查结果详尽地分析了重庆市国内旅游者的人口特征、旅游信息传播渠道、旅游目的和方式、旅游流时空、旅游消费分析和旅游者满意度分析等等方面的特征。进而在第4章，挖掘出5—10年的相关数据进行比对，用大量的图表展示，深入分析了多年来的数据变化情况，试图找出随着时间和经济形势的改变、重庆市旅游业的发展，对国内旅游者在旅游决策、出游方式、旅游流的是时空变化、旅游消费、旅游景点偏好上出现的各种变化，结合重庆市旅游发展实际进行深入地分析研究有效地调查数据和理论分析总是为实践服务的。全面了解重庆国内旅游者消费结构，深入对比分析国内旅游者的消费行为特性，有助于我们细分市场，因地制宜的制定合理的旅游政策，有针对性的开发旅游产品，有的放矢地进行营销策略，使旅游消费结构趋向合理，从而提高重庆整体旅游品牌、知名度，，美誉度。最后，通过分析研究的结果，本文提出了一些关于重庆旅游产业的整体发展、旅游产品开发、旅游市场营销等方面提出了发展思路和展望。
[Abstract]:Since the reform and opening up 30 years ago, China's tourism industry has made remarkable achievements, and the international status of tourism has been rising, which has occupied an indispensable and important part in the world tourism pattern. With the change of domestic and international economic situation, the development of domestic tourism has been promoted to an unprecedented height and given a more important position. How people consume tourism products has always been a hot topic in tourism research. Tourist behavior is a very complex factor, which is influenced by personal psychological factors and social environment. How does its regular feature affect the development of tourism economy, tourism marketing strategy and tourism resources. In this paper, the background and purpose of the study are explained in detail, and the significance of this article to reality is explained. In Chapter 3, based on China Tourism Statistics Yearbook, Chongqing Tourism Statistics Yearbook and Chongqing domestic tourist Survey and Statistics report, the author makes a detailed analysis of the demographic characteristics of domestic tourists in Chongqing with a large number of actual survey results. The characteristics of tourism information transmission channel, tourism purpose and mode, travel flow time and space, tourism consumption analysis and tourist satisfaction analysis, etc. Then in Chapter 4, we excavate the relevant data from 5 to 10 years to compare, use a large number of charts to display, in-depth analysis of the data changes over the years, trying to find out with the time and economic situation changes, the development of tourism in Chongqing, This paper makes a deep analysis and research on the changes of domestic tourists in tourism decision making, travel mode, tourism flow in terms of time and space change, tourism consumption and tourist attraction preference, combined with the reality of Chongqing's tourism development. Effective investigation of data and theoretical analysis are always in the service of practice. A comprehensive understanding of the consumption structure of domestic tourists in Chongqing and in-depth comparative analysis of the consumer behavior characteristics of domestic tourists will help us to subdivide the market, formulate reasonable tourism policies according to local conditions, and develop tourism products in a targeted manner. In order to make the tourism consumption structure more reasonable, the overall tourism brand, popularity and reputation of Chongqing should be improved. Finally, through the analysis of the results, this paper puts forward some ideas and prospects about the overall development of Chongqing tourism industry, tourism product development, tourism marketing and so on.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【参考文献】