台儿庄古城旅游纪念品研发策略探析

发布时间：2018-05-16 14:42

本文选题：台儿庄古城 + 旅游纪念品　；参考：《齐鲁工业大学》2015年硕士论文

【摘要】：历史悠久的台儿庄古城在1938年的台儿庄大战中几乎被夷为平地,为了让这颗京杭大运河上璀璨的明珠、古老的“天下第一庄”复活,从2008年开始,在古城原址上按照“留古、复古、承古、用古”的原则开始了重建。重建后的古城作为新兴的国家5A旅游景区,在旅游纪念品的设计开发上处于浅层次的、初步的发展阶段。本文将结合旅游纪念品的特点,古城旅游业态现状及未来发展趋势探索古城纪念品的设计思路。台儿庄古城的当代历史定位、源远流长的文化源头、多元融合共生的文化体系、丰富繁荣的文化内容是探讨台儿庄古城旅游纪念品设计的文化根基。针对台儿庄古城旅游纪念品的现状、个体店铺与小木屋相结合的销售模式,探讨了古城纪念品开发的不足,提出了基于台儿庄古城旅游业态纪念品开发重点：突出大战文化这一“点”,依据运河水文化这一“线”,铺开鲁南文化这一“面”以及以馆藏文化为依托的纪念品设计和依托体验式旅游的纪念品设计。在纪念品的设计理念上注重运用当前先进的设计理念,包括重视环境保护的绿色设计、以人为本的人性化设计理念,时尚创意与个性化设计理念,关注内心需要的情感化设计理念,重视深层次文化设计。同时,提出重视纪念品的品牌化开发思路,进行了台儿庄古城旅游纪念品品牌思路的具体探析,包括建立大规模的销售平台、品牌包装的统一性和多样性等。
[Abstract]:The ancient city of Taierzhuang, which has a long history, was almost flattened in the Great War of Taierzhuang in 1938. In order to bring back the bright pearl on the Grand Canal of Beijing and Hangzhou, the ancient "No. 1 Zhuang in the world" has been revived since 2008, according to the original site of the ancient city. The restoration of ancient times, the inheritance of ancient times, with the principle of "ancient" began the reconstruction. The reconstructed ancient city, as a new national 5A tourist resort, is in a shallow and preliminary stage of development in the design and development of tourist souvenirs. Based on the characteristics of tourist souvenirs, this paper will explore the design ideas of ancient city souvenirs as well as the present situation and future development trend of ancient city tourism industry. The historical orientation of the ancient city of Taierzhuang, the source of culture with a long history, the cultural system of plural integration and symbiosis, and the rich and prosperous cultural content are the cultural foundation of the design of tourist souvenirs in Taierzhuang ancient city. In view of the present situation of tourist souvenirs in Taierzhuang ancient city and the sales model of combining individual shops with small wooden houses, this paper discusses the shortcomings of the development of ancient city souvenirs. Based on Taierzhuang ancient city tourism industry souvenirs development focus: highlight the "point" of the war culture, according to the canal water culture as the "line", To spread out the "face" of Lunan culture, the souvenir design based on the collection culture and the souvenir design based on experiential tourism. In the design concept of souvenirs, we should pay attention to the application of the current advanced design idea, including the green design of environmental protection, the humanized design idea of people-oriented, the idea of fashion creativity and individuation design. Pay attention to the emotional design idea of the inner need, attach importance to the deep level cultural design. At the same time, this paper puts forward the idea of brand development of souvenirs, and analyzes the brand ideas of tourism souvenirs in Taierzhuang ancient city, including the establishment of large-scale sales platform, the unity and diversity of brand packaging, etc.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.6

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