梁山水浒文化旅游产品开发研究

发布时间：2018-05-18 08:39

本文选题：水浒文化 + 文化旅游　；参考：《曲阜师范大学》2012年硕士论文

【摘要】：文化旅游以其独特魅力和深厚文化底蕴得到越来越多的游客青睐。文化旅游的发展需要独具特色的文化旅游产品。文化旅游产品大都凝聚了历史文化知识和内在精神内涵，它能提高旅游者的文化素养和精神层次，给旅游者以不同于自然观光的旅游体验，对旅游者、旅游产业都具有独特价值。如何进一步利用丰厚的文化旅游资源，将资源优势转化为优秀的文化旅游产品，并打造出具有特色的文化旅游品牌，是文化旅游发展中所面临的一个难题。水浒文化对中国社会造成极其深远的影响，，并在国内外享有很高的知名度和持久吸引力。随着旅游业的蓬勃发展，国内各地先后创建了许多以水浒文化为主题的旅游区。山东省梁山县作为水浒故事的主要发生地，虽在上世纪80年代中国旅游业发展之初就推出了水浒文化之旅，但长期以来，梁山水浒文化旅游一直处于不温不火的状态。因此，如何解决梁山这种拥有得天独厚的旅游资源却不能得到有效开发的难题是非常必要的。本文分为四部分，主要研究内容如下：（1）相关理论综述。对国内外文化旅游产品研究及相关概念进行梳理，归纳文化旅游和水浒文化旅游等研究现状，总结水浒文化旅游研究的实践进展。（2）梁山水浒文化旅游资源分析评价。通过对梁山水浒文化旅游资源概况的介绍可见梁山水浒文化旅游资源是非常丰富的，开发潜力巨大。运用定性和定量的方法，对梁山水浒文化旅游资源进行综合评价，得出梁山水浒文化旅游资源总体水平较高，在今后开发过程中，应借助已成熟开发的旅游景区，充分挖掘水浒文化内涵，适度的开发已有的自然旅游资源，一点带面，逐步实现梁山水浒文化旅游的全面开发。（3）梁山水浒文化旅游产品开发现状与问题。通过对梁山水浒文化旅游开发现状分析发现梁山水浒文化旅游产品开发还存在诸多问题，这些在今后的开发过程中都是需要解决和避免的。（4）梁山水浒文化旅游产品开发战略分析。在市场导向、独特性、综合性开发等原则的基础上，提出来水浒文化旅游产品开发模式建议，构建出水浒文化旅游产品开发体系。
[Abstract]:Cultural tourism is favored by more and more tourists for its unique charm and profound cultural heritage. The development of cultural tourism needs unique cultural tourism products. Most of the cultural tourism products condense historical and cultural knowledge and inner spiritual connotation, it can improve the cultural literacy and spiritual level of tourists, give tourists different from natural tourism experience, to tourists, Tourism industry has unique value. How to make further use of rich cultural tourism resources, turn the advantages of resources into excellent cultural tourism products, and create a unique cultural tourism brand, is a difficult problem in the development of cultural tourism. Shuihu culture has a profound influence on Chinese society and enjoys high popularity and lasting attraction at home and abroad. With the vigorous development of tourism, many tourist areas with the theme of Shuihu culture have been established in various parts of the country. As the main place of the story of Water margin, Liangshan County of Shandong Province launched the tour of Shuihu culture at the beginning of the development of Chinese tourism in the 1980s, but for a long time, the cultural tourism of Shuihu in Liangshan has been in a state of no temperature and no fire. Therefore, it is necessary to solve the problem of Liangshan which has unique tourism resources but can not be effectively exploited. This paper is divided into four parts, the main research contents are as follows: 1) Review of relevant theories. This paper reviews the research on cultural tourism products and related concepts at home and abroad, sums up the current research situation of cultural tourism and cultural tourism of Shuihu, and summarizes the practical progress of cultural tourism research in Shuihu. Liangshan Water margin cultural tourism resources analysis and evaluation. Through the introduction of the cultural tourism resources of Shuihu in Liangshan, we can see that the cultural tourism resources of Shuihu in Liangshan are very rich and have great potential to develop. By using qualitative and quantitative methods, this paper makes a comprehensive evaluation of the cultural tourism resources of Shuihu in Liangshan, and draws a conclusion that the overall level of cultural tourism resources of Shuihu in Liangshan is relatively high. Fully excavate the cultural connotation of Water margin, develop the existing natural tourism resources in a moderate way, and gradually realize the comprehensive development of the cultural tourism of Shuihu in Liangshan. Liangshan Water margin cultural tourism products development status and problems. Through the analysis of the present situation of the cultural tourism development of Shuihu in Liangshan, it is found that there are still many problems in the development of the cultural tourism products of Shuihu in Liangshan, which need to be solved and avoided in the future development process. Liangshan Water margin culture tourism product development strategy analysis. On the basis of the principles of market orientation, uniqueness and comprehensive development, this paper puts forward some suggestions on the development mode of Shuihu cultural tourism products, and constructs the development system of Shuihu cultural tourism products.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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