江南古镇旅游深度开发中的文化元素研究

发布时间：2018-05-25 02:19

本文选题：江南古镇 + 旅游发展　；参考：《复旦大学》2012年硕士论文

【摘要】：自上世纪八十年代后期江南古镇旅游产品开发以来,无论业界还是学界,或者是旅游者,都对江南古镇的发展予以了充分的关注。究其原因,除了以周庄、同里等六镇为代表,开发旅游资源而引起的经济效应之外,还在于江南古镇所蕴涵的历史、科学和艺术价值。旅游的发展促进了古镇的保护和发展,同时也带来了一系列的问题。因而如何正确处理旅游开发与文化保护的关系,促进古镇旅游的可持续发展,就必须要使古镇旅游业发展由数量型向质量型、效益型转变,深入发掘古镇的文化内涵,实现古镇旅游的深度发展,这是古镇旅游发展到现在这个阶段迫切需要解决的问题。为此,本文首先确定研究的对象、背景和意义,阐释有关的关键概念包括江南古镇、文化旅游和深度开发。本文所指的“江南”,是历史人文概念上的江南,包括今行政区划意义上的江苏南部、浙江北部,以及上海市,即地理概念上的太湖流域地区。这一地区水网密布,物产丰富,经济发达,人文荟萃,分布着典型的江南水乡风格的古镇,这些古镇以至今虽历经天灾人祸依然保存较完整的“江南六镇”,即周庄、同里、用直、南浔、西塘和乌镇为代表。然后对于国内外有关江南古镇旅游及其文化方面的研究成果进行综述,并梳理和比较已有的研究方法,以此确定本文的研究思路。部分学者的以下研究思路较为科学合理：运用具体的学科理论方法和分析思路进行研究,并且能够反思之前对于江南古镇如何开发的历史思路并寻找开发观念中的问题,这对江南古镇如何进一步开发有更佳的借鉴意义。其次对江南古镇的文化元素(包括物质文化和非物质文化)进行解读和分析,以期对现行旅游发展中的文化内涵和古镇深度开发进行文化发掘。在此基础上对江南古镇现行发展模式进行分析,进而尝试探讨其发展至今日所面临的问题。并以乌镇为例,主要从旅游文化方面,整理了以游客视角对江南古镇旅游现状作出的反馈评价。最后综上所述提出江南古镇旅游深度开发的文化构想和具体策略。在对古镇文化加以保护和传承的基础上,使其与旅游活动紧密结合,相当于为古镇文化的兴盛注入了推动剂,并让其形成良性循环,从而进一步发扬光大传统文化。相应的,借助古镇文化的巨大魅力,古镇旅游深度开发也将迎来一个新的契机。古镇文化离不开旅游,旅游也离不开古镇文化,只有两者和谐统一,有机融合,才能跟上时代的前进步伐,推动江南古镇旅游的进一步发展。
[Abstract]:Since the development of tourism products in Jiangnan ancient town in the late 1980s, the development of Jiangnan ancient town has been paid full attention to, not only in the industry, but also in academic circles and tourists. The reason lies in the historical, scientific and artistic value of the ancient towns in the south of the Yangtze River, in addition to the economic effects caused by the development of tourism resources, such as Zhouzhuang, Tongli and other six towns. The development of tourism promotes the protection and development of ancient towns, but also brings a series of problems. Therefore, how to correctly handle the relationship between tourism development and cultural protection and promote the sustainable development of tourism in ancient towns, we must make the development of tourism in ancient towns change from quantity to quality and benefit, and deeply explore the cultural connotation of ancient towns. Realizing the deep development of ancient town tourism is an urgent problem to be solved in this stage. Therefore, this paper first determines the object, background and significance of the study, explains the key concepts including Jiangnan ancient town, cultural tourism and in-depth development. The "Jiangnan" referred to in this paper is the southern part of the Yangtze River on the historical and humanistic concept, including the southern Jiangsu Province, the northern Zhejiang Province in the sense of the present administrative division, and Shanghai City, namely the Taihu Lake basin area in the geographical concept. This area is rich in water networks, rich in products, developed in economy, and a gathering of people, with typical ancient towns of Jiangnan water township style. These ancient towns still preserve the more complete "Jiangnan six towns", namely Zhouzhuang, Tongli, despite the natural and man-made disasters. With straight, Nanxun, Xitang and Wuzhen as the representative. Then the domestic and foreign research achievements on tourism and culture in Jiangnan ancient town are summarized, and the existing research methods are combed and compared to determine the research ideas of this paper. The following research ideas of some scholars are more scientific and reasonable: using specific disciplinary theoretical methods and analytical ideas to study, and can reflect on the historical ideas of how to develop the ancient towns in the south of the Yangtze River before and find the problems in the concept of development. This for the Jiangnan ancient town how to further development has better reference significance. Secondly, the cultural elements of Jiangnan ancient town (including material culture and immaterial culture) are interpreted and analyzed in order to explore the cultural connotation of the current tourism development and the deep development of the ancient town. On this basis, this paper analyzes the current development model of Jiangnan ancient town, and tries to explore the problems it faces today. Taking Wuzhen as an example, this paper summarizes the feedback evaluation of the tourism status in Jiangnan ancient town from the perspective of tourist culture. Finally, the paper puts forward the cultural conception and concrete strategy of the deep tourism development of Jiangnan ancient town. On the basis of protecting and inheriting the ancient town culture, it combines closely with the tourism activities, which is equivalent to injecting the propulsive agent into the prosperity of the ancient town culture and making it form a virtuous circle, so as to further carry forward the traditional culture. Accordingly, with the great charm of ancient town culture, the deep development of ancient town tourism will ushered in a new opportunity. Ancient town culture can not do without tourism, tourism can not do without ancient town culture, only two harmonious unity, organic integration, can keep up with the progress of the times, and promote the further development of Jiangnan ancient town tourism.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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