旅游网站信息流对潜在人流导引作用研究

发布时间：2018-05-25 04:04

本文选题：旅游网站 + 信息流　；参考：《华侨大学》2012年硕士论文

【摘要】：在信息时代，旅游产业的发展离不开信息技术的进步。本文从信息学、地理学、旅游学等学科视角切入，基于前人信息流导引人流的理论基础进行探讨研究。由于目前信息流对人流导引机理研究主要从三个方面：网站使用者角度、网站功能平台角度、新旧空间作用角度来探讨。本文主要从网站功能平台的角度探讨旅游网站信息流对潜在人流导引过程、作用和能力。构建了旅游网站信息流导引潜在人流的概念模型，并探讨了指标之间的相关性。本文首先阐述的是本文的选题背景、技术路线和相关研究综述。其次对旅游网站这一研究对象进行概述，分析了旅游网站的内涵，按照不同的分类标准梳理了旅游网站的主要类型，根据目前的态势总结旅游网站的发展。再次基于相关研究理论，梳理了旅游网站信息流对潜在人流导引的过程，主要是旅游网站的访问者虚拟登录，通过旅游网站的信息查询平台、电子商务平台、用户交互平台影响行为决策，进而实现由虚拟空间到现实地理空间位移。本文基于旅游网站导引潜在人流的外显阶段，试图揭示旅游网站信息流对潜在人流导引能力，根据文献列出指标体系，，主要有流量排名、链接速度、访问量、主链接数、国际信息、电子商务、游客反馈系统等指标。研究建立旅游网站信息流对潜在人流的影响能力概念模型，分析指标的相关性，认为旅游网站信息流对潜在人流导引能力主要表现在旅游网站的游客反馈系统和电子商务等方面。从旅游网站的角度来分析导引能力，为旅游网站的未来发展提供四点建议：旅游网站应提高信息的质量和数量；旅游网站应提升用户的个性化体验；旅游网站应重视品牌竞争；旅游网站要加强旅游电子商务的应用。
[Abstract]:In the information age, the development of tourism industry can not be separated from the progress of information technology. This article from the perspective of information science, geography, tourism and other disciplines, based on the theoretical basis of information flow guiding human flow based on predecessors, because the current information flow on human flow guidance mechanism is mainly from three aspects: website user angle, website work This paper mainly discusses the role and ability of tourist website information flow to potential flow guidance from the point of view of the functional platform of the website. This paper constructs a conceptual model for the information flow of tourist websites to guide the potential flow of people, and discusses the correlation between the indicators.
This article first expounds the background of the topic, the technical route and the related research. Secondly, it summarizes the research object of the tourist website, analyzes the connotation of the tourist website, and combs the main types of the tourist websites according to the different classification standards, and summarizes the development of the tourist websites according to the current situation. Again, the research is based on the related research. According to the theory, the process of tourist website information flow to potential flow guidance is combed. It is mainly the virtual login of visitors of tourist websites, information inquiry platform of tourist websites, e-commerce platform, user interaction platform influence behavior decision, and then the displacement from virtual space to real geographical space. This paper is based on tourism website guidance. The explicit phase of potential flow attempts to reveal the ability of tourist website information flow to lead to potential flow. According to the document, the index system is listed, including traffic ranking, link speed, access, main chain, international information, e-commerce, and tourist feedback system. The study establishes the impact capacity of tourist website information flow on potential people. This paper analyzes the correlation of the index, and considers that the information flow of the tourist website is mainly shown in the tourist feedback system and electronic commerce on the tourist website. The guidance ability is analyzed from the point of view of the tourist website, and four suggestions are provided for the future development of the tourist website: the tourist website should improve the quality of information and the quality of the information. Quantity; tourism website should enhance user's personalized experience; tourism website should pay attention to brand competition; tourism website should strengthen the application of tourism e-commerce.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592

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