目的地熟悉度对民族地区旅游者地方性感知的影响研究——以湖北恩施土家族苗族自治州为例

发布时间：2018-05-26 05:38

本文选题：地方性 + 熟悉度　；参考：《经济地理》2015年11期

【摘要】：以少数民族地区旅游者地方性感知为研究对象,以湖北恩施土家族苗族自治州作为调研地,采用深度访谈和问卷调查等方法收集相关数据,探讨民族地区的旅游者地方性感知的构成维度以及目的地熟悉度对地方性感知的影响。研究表明:1旅游者地方性感知可分为自然旅游环境、人文旅游环境、民俗文化遗存、地方民风特质四个维度;2不同熟悉度游客在自然旅游环境和人文旅游环境的感知上无明显差异;3高熟悉度的旅游者在民俗文化遗存维度上的感知显著高于中熟悉度和低熟悉度的旅游者,在地方民风特质维度上的感知显著高于低熟悉度的旅游者。相对于一般的自然和人文环境,民俗文化遗存和地方民风特质更能体现民族旅游地的独特身份。民族地区旅游者地方性感知研究不仅有利于丰富现有地方感理论,也为民族地区地方性特质的深度挖掘和旅游地的开发实践提供参考。
[Abstract]:Taking the local perception of tourists in minority areas as the research object, taking Enshi Tujia and Miao Autonomous Prefecture of Hubei Province as the research place, collecting relevant data by means of in-depth interviews and questionnaires, etc. This paper discusses the component dimension of tourists' local perception in ethnic areas and the influence of destination familiarity on local perception. The study shows that the local perception of tourists can be divided into natural tourism environment, humanistic tourism environment, folk cultural relics, (2) there is no obvious difference in the perception of natural tourist environment and humanistic tourist environment among tourists with different familiarity. 3 the perception of high familiarity in folk culture remains dimension is significantly higher than that in middle familiarity. Tourists with low familiarity, The perception in the dimension of local folkways is significantly higher than that of tourists with low familiarity. Compared with the general natural and human environment, folk culture remains and local folk customs can better reflect the unique identity of national tourism destination. The study of local perception of tourists in minority areas is not only conducive to enriching the existing theories of local feeling, but also provides a reference for the deep excavation of local characteristics and the development practice of tourist destinations in ethnic minority areas.
【作者单位】：湖北大学中国旅游案例教学与研究中心;湖北大学旅游发展研究院;湖北大学资源环境学院;
【基金】：国家自然科学基金项目(41201143) 国家旅游局旅游业青年专家培养计划资助项目(TYETP201326)
【分类号】：F592.7

【参考文献】