内蒙古旅游市场网络营销的探索性研究

发布时间：2018-05-28 07:12

本文选题：网络营销 + 内蒙古旅游市场　；参考：《内蒙古师范大学》2013年硕士论文

【摘要】：旅游业一直以来都是人们公认的朝阳产业，，给世界人民带来了巨大的财富。当前，网络营销已经在中国的旅游业中开始起步，并以惊人的速度迅速发展，但与国际发达国家的旅游业相比还有着较大的差距。内蒙古自治区地处中国北方，经济相对不发达，人民生活水平较低，但有着得天独厚的旅游资源和自然景观。如何利用网络营销资源大力发展内蒙古旅游市场，已成为我区发展旅游业的重要因素。本文从内蒙古地区旅游市场的发展现状、提升内蒙地区旅游业网络营销的必要性以及如何建立适合内蒙古地区旅游市场发展的网络营销几方面做了阐述，分析了内蒙地区建立旅游业网络营销发展中存在的问题，并根据问题提出了发展建议及对策。
[Abstract]:Tourism has always been recognized as a sunrise industry, bringing great wealth to the people of the world. At present, network marketing has begun to start in China's tourism industry, and has developed at an alarming speed, but compared with the developed countries, there is still a big gap. The Inner Mongolia Autonomous region is located in the north of China, the economy is relatively undeveloped, the people's living standard is low, but has the unique tourism resources and the natural landscape. How to utilize network marketing resources to develop Inner Mongolia tourism market has become an important factor in the development of tourism in our region. This paper expounds the present situation of the tourism market in Inner Mongolia, the necessity of promoting the tourism network marketing in Inner Mongolia and how to establish the network marketing suitable for the development of the tourism market in Inner Mongolia. This paper analyzes the problems existing in the development of tourism network marketing in Inner Mongolia, and puts forward some suggestions and countermeasures according to the problems.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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