南京市水体旅游资源及其开发利用研究
发布时间:2018-05-28 20:54
本文选题:水体旅游资源 + 市场需求 ; 参考:《南京大学》2013年硕士论文
【摘要】:随着社会经济的发展,人民生活水平不断提高,旅游已经成为普通人们一种重要的生活和消费方式,世界旅游正由传统的观光型为主向度假休闲和互动娱乐型转变,水体旅游景区以其独特的资源品质,成为游客假期出游的首选之地。本文以南京市重点水体旅游资源为研究对象,根据实地调研和相关资料,对南京水体旅游资源数量、质量、分布等进行实证研究,并对南京水体旅游市场需求状况进行分析,进而提出南京水体旅游资源开发与保护规划建议。 本文共分为六个部分:第一章是绪论,论述了本文的研究背景和研究意义,明确了本文的研究思路和研究方法。第二章是从水体旅游资源、水体旅游开发等多个方面对水体旅游的国内外研究进展进行了回顾和总结。第三章是对相关概念的辨析及理论体系在本文中应用的解释,主要包括环城游憩带理论、系统理论、休闲理论和可持续发展理论。第四章以南京市67个重点水体旅游资源单体作为研究对象,进行资源调查分析与评价,首先根据实地调研信息对南京重点水体旅游资源的类型、空间分布特征进行分析,其次运用《旅游资源分类、调查与评价》(GB/T18972-2003)中的评分标准对南京重点水体旅游资源单体进行等级评价,最后总结南京水体旅游资源的总体特征。第五章研究了南京水体旅游资源开发的现状,对城市居民出游规律进行探讨,基于问卷调查数据等资料对南京水体旅游市场需求状况进行了分析,提出了南京水体旅游资源开发与保护规划建议。第六章是文章结论和研究展望。 通过上述研究,本文得出以下主要结论: 第一,从数量上看,南京河湖众多,河网密布,资源类型多样,共有67个重点水体旅游资源单体,主要涉及2个主类、5个亚类、9个基本类型。其中,自然水域景观约占43.3%,水利工程景观约占56.7%。水库观光游憩区段数量最多,约占48%,观光游憩河段次之,约占25.37%。 第二,从质量上看,南京水体旅游资源不仅数量多,而且质量较高,南京重点水体旅游资源单体中,含优良级旅游资源单体35个,占全部单体总数的52.2%;普通级旅游资源单体32个,占全部单体总数的47.8%。 第三,从空间分布上看,南京重点水体旅游资源在各区(县)都有分布,其中郊区相对于主城区来讲资源数量多,分布散。在各区(县)中,江宁区资源单体数量最多,约占全部单体数量的28.7%,其次是主城区和高淳县,都约占19.4%。 第四,根据南京环城游憩旅游市场调查情况看:旅游者中以自由职业、企业职工、公务员为主,可以针对不同群体需求来设计不同的旅游产品;游客主要信息还是来自传统渠道,即旅行社,其次为互联网,应拓宽新型销售渠道,加大互联网宣传手段,积极融入传统旅行社游线中;旅游者中以“休闲度假”为旅游目的的所占比例最大,男性游客多偏重于休闲度假、商务会议等,而女性游客则偏好康体疗养等,在旅游产品设计中应以休闲度假为主,针对男女游客的不同需求来设计产品;旅游营销传播对于旅游者的旅游决策具有重要的影响,应加强对自助旅游市场的开发力度;每年10月到次年5月为温泉旅游的旺季,而5月到10月则为观光和水上休闲旅游的旺季,应针对不同季节、节假日,设计节庆特色活动;游客逗留时间1-2日的占绝大部分,应开发特色旅游项目,增强旅游吸引力,延长游览时间,增加经济效益;过半数的人希望能够接触自然、领略田园风光,所以在当地旅游开发中应维护优美的自然风景、田园风光,将其有机地融入景区中。 第五,开发、保护规划建议:建议到2020年,南京市新增国家级水利风景区3处(其中2015年前新增1处),省级水利风景区8处(其中2015年前新增3处),并储备具有国家级和省级水利风景区发展潜力的资源点15处。在水体旅游资源开发过程中,应注意从水资源条件、水工程景观、水生态环境、水文化遗产等几个方面加以保护,使得南京水体旅游资源得到可持续性发展。
[Abstract]:With the development of the social economy , the living standard of the people has been continuously improved , tourism has become an important life and consumption mode of the ordinary people , and the world tourism is the first choice for the holiday leisure and interactive entertainment . The tourist attractions of the water body are the first choice for the tourists ' holiday . According to the field investigation and relevant information , this paper studies the quantity , quality and distribution of tourist resources in Nanjing , and puts forward the suggestions on the development and protection of tourism resources in Nanjing .
This paper is divided into six parts : the first chapter is the introduction , discusses the research background and the research significance of this paper , clarifies the research thinking and the research method of this paper . Chapter Three is the analysis and evaluation of the tourism resources of Nanjing key water body based on the field investigation information .
Through the above research , the following conclusions are drawn :
First , there are a large number of rivers and lakes in Nanjing . There are 67 key water resource monomers , including 2 main types , 5 sub - types and 9 basic types . Among them , the landscape of natural waters accounts for 44.3 % , and the landscape of water conservancy projects accounts for 56.7 % . The number of tourist recreational zones is the largest , accounting for 48 % , and the tourist recreation reaches the second , accounting for 25.37 % .
Secondly , in view of quality , there are not only a large quantity of tourism resources in Nanjing , but also a higher quality , which contains 35 monomer units , accounting for 52.2 % of total monomers .
There are 32 common tourist resource monomers , accounting for 47.8 % of the total monomers .
Thirdly , in view of the spatial distribution , the tourism resources of Nanjing key water body are distributed in all districts ( counties ) , in which the number of resources in the suburbs is more than that of the main urban area , and the distribution is scattered . In each district ( county ) , the number of resource monomers in JiangNing area is the largest , accounting for 28 . 7 % of the total number of monomers , followed by the main urban area and Gaochun county , accounting for 19.4 % .
Fourthly , according to the investigation of the recreation tourism market in Nanjing City , different tourism products can be designed according to the needs of different groups .
The main tourist information is from the traditional channel , namely the travel agency , the second is the Internet , the new sales channel should be widened , the Internet propaganda means should be enlarged , and the tourist guide line of the traditional travel agency is actively integrated ;
Among tourists , the proportion of " leisure vacation " is the largest for the purposes of tourism , the male tourists are more focused on leisure vacation , business meeting and so on , while female tourists prefer leisure vacation , leisure and vacation , and design products for different needs of male and female tourists ;
Tourism marketing communication plays an important role in the tourism decision - making of tourists , and should strengthen the development of self - service tourism market .
Every year from October to May the next year is the peak season of hot spring tourism , while in May to October , it is the peak season of sightseeing and water leisure tourism , which should be aimed at different seasons , holidays , design festival characteristics activities ;
For most of the visitors stay for 1 - 2 days , special tourism projects should be developed to enhance the attraction of tourism , extend the visit time and increase economic benefits ;
More than half of the people want to be able to come into contact with the nature and the field scenery , so in the local tourism development should maintain the beautiful natural scenery , the field scenery , the organic integration into the scenic spot .
The fifth , development and protection planning suggestion : It is suggested that by 2020 , there will be 3 new national water conservancy scenic spots in Nanjing ( including 1 newly added in 2015 ) , 8 provincial water conservancy scenic spots ( 3 in 2015 ) , and 15 resources points with the development potential of national and provincial water conservancy scenic spots . During the development of water body tourism resources , attention should be paid to the protection of water resources condition , water engineering landscape , water ecological environment , water cultural heritage , etc . , so as to ensure the sustainable development of tourism resources in Nanjing .
【学位授予单位】:南京大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F592.6
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