中原经济区历史文化名城旅游竞争力研究

发布时间：2018-05-31 16:05

本文选题：中原经济区 + 历史文化名城　；参考：《河北大学》2013年硕士论文

【摘要】：中原经济区是继“京津冀”“长三角”和“珠三角”三大经济区之后，在2011年10月成立的中国新兴的第四大经济区。中原经济区是中原文化的主要发祥地，经济区内历史文化名城众多，旅游资源丰富，发展文化旅游产业的潜力巨大。论文在对国内外城市旅游竞争力研究成果的分析基础上，构建了中小型历史文化名城旅游竞争力的评价模型。模型涵盖了城市旅游核心竞争力、基础竞争力和发展竞争力三方面评价内容，将3种旅游竞争力进一步细分为9种具体的影响因素，并对其赋予29个评价指标。然后运用因子分析法，选取了中原经济区内10座典型的历史文化名城，与全国15座同类历史文化名城的旅游竞争力进行了实证分析。实证结果发现：中原经济区历史文化名城旅游竞争力处于中等偏下水平，与发达地区旅游业的竞争力还有很大差距。从核心竞争力上看，虽然中原经济区拥有丰富的资源要素优势，如排名在同类名城前10名的郑州市、洛阳市、开封市和南阳市，但也有资源要素优势较不突出城市；并且中原经济区整体旅游企业的现实市场盈利能力并不强，不论是国内外旅游收入，还是接待国内外游客人数或星级酒店和旅行社个数都无法与其他发达历史文化名城的旅游市场占有率相比较。从基础竞争力上看，中原经济区的优势在于交通便利，第三产业的发展潜力巨大，但劣势也较为明显，突出表现在公共服务方面需进一步的完善和提高。从潜质竞争力看，在文化普及水平上，中原经济区只有河北省的邯郸市和山东省的聊城市排在同类名城的前10名，其余的历史文化名城对公共文化服务、城市环境的改善和政府对旅游业的政策支持三方面的重视程度与同类发达历史文化名城也有相当大的差距。因此，必须在核心竞争力、基础竞争力和发展竞争力上采取相应的针对性措施，，提高各项旅游竞争力，这样才能进一步提升中原经济区整体的旅游竞争力水平。
[Abstract]:The Central Plains Economic Zone is the fourth emerging economic zone of China in October 2011 after the three major economic zones of "Beijing-Tianjin-Hebei" and "Yangtze River Delta" and "Pearl River Delta". The Central Plains Economic Zone is the main birthplace of the Central Plains culture. There are many famous historical and cultural cities in the economic zone, and the tourism resources are rich, and the potential to develop cultural tourism industry is enormous. Based on the analysis of the research results of the competitiveness of urban tourism at home and abroad, the evaluation model of tourism competitiveness of medium and small historical and cultural cities is constructed. The model covers three aspects of urban tourism core competitiveness, basic competitiveness and development competitiveness. The three types of tourism competitiveness are further subdivided into 9 specific influencing factors, and 29 evaluation indicators are assigned to them. Then using factor analysis, 10 typical historical and cultural cities in the Central Plains Economic Zone are selected, and the tourism competitiveness of 15 similar historical and cultural cities in China is analyzed empirically. The empirical results show that the tourism competitiveness of the famous historical and cultural cities in the Central Plains Economic Zone is at the middle and lower level, and there is still a big gap between the tourism competitiveness of the developed regions and the tourism competitiveness of the developed regions. In terms of core competitiveness, although the Central Plains Economic Zone has abundant advantages of resource elements, such as Zhengzhou, Luoyang, Kaifeng and Nanyang, which rank in the top 10 of the top 10 cities of the same kind, there are also advantages of resources elements that are less prominent in cities; And the real market profitability of the overall tourism enterprises in the Central Plains Economic Zone is not strong, regardless of the domestic and foreign tourism income. The number of tourists at home and abroad or the number of star hotels and travel agencies can not be compared with the tourism market share of other developed historical and cultural cities. From the point of view of basic competitiveness, the advantage of Central Plains Economic Zone lies in the convenient transportation, the development potential of the tertiary industry is huge, but the disadvantage is also obvious, outstanding performance in the aspect of public service need to be further improved and improved. In terms of potential competitiveness, at the level of cultural popularization, only Handan City in Hebei Province and Liaocheng City in Shandong Province rank in the top 10 of the same famous cities in the Central Plains Economic Zone, while the other historical and cultural famous cities serve public culture. The improvement of urban environment and the government's policy support to tourism also have a big gap with the similar developed historical and cultural cities. Therefore, we must take corresponding measures in core competitiveness, basic competitiveness and development competitiveness to improve the tourism competitiveness, so as to further enhance the level of tourism competitiveness of the Central Plains Economic Zone as a whole.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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