蒙古国入境旅游客源市场研究

发布时间：2018-06-01 19:21

本文选题：蒙古国 + 旅游业　；参考：《华东师范大学》2015年硕士论文

【摘要】：进入21世纪以来,全球经济和科技不断地发展,人类社会发生了巨大的改变。人们开始意识到除了物质生活的发展具有必要性外,精神文明的发展也是相当重要的。越来越多的人开始走出国门,享受旅行带来的不一样的生活。旅游在人们的生活越来越重要分。旅游业在所有产业中成为增长率较快,规模越大的产业之一。蒙古国被许多外国旅客称为“蓝天之国”。虽然蒙古国地处蒙古高原,许多地区还未被开发,但是却拥有独具特色的自然旅游资源以及各种稀缺的野生动物。另外,蒙古国存在着多民族融合的现象,这使得蒙古国有着丰富的民俗旅游资源。本论文通过对蒙古国入境旅游客源市场进行全面系统的梳理,期望为蒙古国入境旅游业的开拓与发展提供科学建议。本文首先对蒙古国的旅游者总人数的统计,以反映当前蒙古国旅游业的发展水平与实力。同时分析入境旅游者的构成,揭示蒙古国旅游业所处的发展阶段和发展深度,为开辟新的客源市场提供重要佐证。研究旅游者消费支出及其构成的相关数据,可以分析蒙古国旅游商品及服务的发展水平及其旅游者需求的适应程度。比如：入境旅游者在蒙古国停留时间的长短,可以反映蒙古国的旅游对入境旅游者的吸引力水平及其满意度,可以帮助蒙古国改善入境旅游产品甚至对旅游产品进行新开发、新升级。
[Abstract]:Since entering the 21 st century, the global economy and science and technology have developed continuously, the human society has taken place the huge change. People began to realize that besides the necessity of material life, the development of spiritual civilization is also very important. More and more people are going abroad to enjoy the different life brought about by travel. Tourism is becoming more and more important in people's lives. Tourism has become one of the fastest growing and larger industries in all industries. Mongolia is known by many foreign visitors as the "Blue Sky country". Although Mongolia is located on the Mongol Plateau, many areas have not been developed, but it has unique natural tourism resources and a variety of scarce wildlife. In addition, Mongolia has the phenomenon of multi-ethnic integration, which makes Mongolia has rich folklore tourism resources. This paper aims to provide scientific advice for the development and development of Mongolian inbound tourism through a comprehensive and systematic analysis of the inbound tourist market of Mongolia. In this paper, first of all, the total number of tourists in Mongolia is counted to reflect the current level and strength of tourism development in Mongolia. At the same time, it analyzes the composition of inbound tourists, reveals the stage and depth of development of Mongolian tourism, and provides important evidence for opening up new tourist market. By studying the related data of tourist consumption expenditure and its composition, we can analyze the level of development of tourism goods and services in Mongolia and the adaptability of tourist demand. For example, the length of time spent by inbound tourists in Mongolia can reflect the level of attraction and satisfaction of Mongolian tourism to inbound tourists, and can help Mongolia improve its inbound tourism products and even develop new tourism products. New upgrade.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F593.11

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