大陆赴台自由行游客地方认同与休闲效益关系研究

发布时间：2018-06-02 05:32

本文选题：地方认同 + 休闲效益　；参考：《旅游学刊》2013年12期

【摘要】：台湾是许多大陆游客向往的休闲胜地,大陆游客赴台自由行热度的持续升温,这既给台湾带来巨大的旅游经济效益,更可增进海峡两岸的民间交流和人民情谊。文章通过实证研究探讨大陆赴台自由行游客对台湾的地方认同及其在台从事休闲活动所获得的休闲效益等程度表现的差异性,并检验地方认同与休闲效益间的相关性。研究表明,大陆赴台自由行游客对台湾的地方认同以环境认同程度最高,依恋程度最低,其在台湾从事休闲活动所获得的休闲效益以社会效益最高,生理效益最低;不同个人背景与游程规划的大陆赴台自由行游客在地方认同与休闲效益程度方面有显著的差异;地方认同与休闲效益间呈显著正相关且彼此间存在典型相关关系。研究成果可作为海峡两岸旅游职能部门及旅游企业完善休闲法规、环境与产品组合的参考。
[Abstract]:Taiwan is a leisure resort that many mainland tourists yearn for. The constant heating up of the free travel of mainland tourists to Taiwan not only brings great economic benefits to Taiwan, but also enhances the folk exchanges and people's friendship between the two sides of the Taiwan Strait. Through the empirical study, this paper discusses the difference of the degree of the local identity of the mainland tourists to Taiwan and the leisure benefit obtained by the leisure activities in Taiwan, and tests the correlation between the local identity and the leisure benefit. The research shows that the local identity of mainland tourists to Taiwan is the highest, the degree of attachment is the lowest, and the social benefit is the highest and the physiological benefit is the lowest when they engage in leisure activities in Taiwan. There are significant differences in the degree of local identity and leisure benefit among the tourists from the mainland who have different personal background and itinerary planning, and there is a significant positive correlation between local identity and leisure benefit, and there is a typical correlation between them. The research results can be used as a reference to improve the leisure laws, environment and product mix of tourism departments and tourism enterprises on both sides of the Taiwan Strait.
【作者单位】：北京大学城市与环境学院;北京大学旅游研究与规划中心;
【分类号】：F592.7

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