流程再造视角下旅游产品创意之思维链研究

发布时间：2018-06-02 10:47

本文选题：创意思维链 + 流程再造　；参考：《苏州大学》2012年硕士论文

【摘要】：旅游是旅游者在游览过程中对客观事物的感知过程，这一客观事物主要就是旅游经营者所提供的旅游产品。思维是人区别于其他动物的本质特征。旅游者通过思维对旅游产品产生情感诉求，旅游经营者运用思维设计旅游产品，可见思维与旅游产品之间的微妙关系。然而目前旅游研究者普遍关注具体实态的规划、策划，，对其思维过程以及思维本身的研究很少，重视不够。旅游实践者都是基于自身的知识、经验和阅历来进行判断，主观性很强，科学性不足。在当前创意经济常态化，旅游产品亟需创意提升的背景下，研究旅游产品创意思维链非常必要。旅游产品创意思维链研究是一个全新的课题，没有可供借鉴的研究思路。流程再造理论是管理界最受瞩目的理论，其关于流程的核心思想已被广泛应用于各个领域。将管理学当中的BPR（Business Process Re-engineering）业务流程再造理论中的流程再造核心理念引入到创意思维及其过程研究中来，汲取其中有利于思维链构建的基本思路，能够从全局出发,从实际出发，全面客观把握创意思维过程，使旅游产品创意思维链构建更具系统性和科学性，为其研究提供独特视角。因此，本文从流程再造视角出发，根据其核心的流程理论及创意思维阶段说理论的指导，结合思维形式的特点以及思维运动的内在规律，运用心理学、哲学等方法探索旅游产品创意思维的运动过程与运动规律，进而总结提升,得出一个相对完整的、具有一定的系统性、科学性和可操作性的旅游产品创意思维链，以期为创意者及创意团队的旅游产品创意思维活动提供借鉴。本文包含四个部分。第一部分是绪论，包括选题依据、研究对象及意义、学术史回顾及研究方法与框架。第二部分是基础理论框架,首先详细介绍本文运用到的流程再造理论与创意思维相关理论，并对两者的理论关系加以阐述，同时提出流程设计视角下旅游产品创意思维链构建的设想。第三部分是文章的主体部分，包括第三、四、五章。该部分在流程再造与创意思维相关理论的指导下，对旅游产品创意思维链中的三个层面九个环节进行具体的阐释，并分析了各层面、各环节在思维链中的地位和作用，通过具体详实的案例来解析每个思维层级的思维环节及运用的思维方法，最终验证构建的旅游产品创意思维链。最后一部分是研究结论与不足。
[Abstract]:Tourism is the process of tourists' perception of objective things, which is mainly the tourism products provided by tour operators. Thinking is the essential characteristic that distinguishes man from other animals. Tourists have emotional appeal to tourism products through thinking, tourism operators use thinking to design tourism products, which shows the subtle relationship between thinking and tourism products. However, tourism researchers generally pay attention to the actual planning and planning, and pay less attention to the thinking process and thinking itself. Tourism practitioners are based on their own knowledge, experience and experience to judge, subjectivity is very strong, lack of scientific. It is necessary to study the creative thinking chain of tourism products under the background of the normalization of creative economy and the urgent need of innovation promotion in tourism products. The research on the creative thinking chain of tourism products is a new subject, and there is no way to learn from it. The theory of process reengineering (BPR) is one of the most attractive theories in the field of management, and its core idea on process has been widely used in various fields. This paper introduces the core idea of business process reengineering (BPR) theory of BPR(Business Process Re-engineering in management into creative thinking and its process research, draws on the basic ideas that are beneficial to the construction of thinking chain, and can proceed from the overall situation and the reality. Comprehensively and objectively grasps the creative thinking process, makes the tourism product creative thinking chain construction more systematic and scientific, provides the unique angle of view for its research. Therefore, from the perspective of process reengineering, according to the guidance of its core process theory and creative thinking stage theory, combined with the characteristics of thinking form and the inherent law of thinking movement, this paper applies psychology. Philosophy and other methods explore the movement process and law of creative thinking of tourism products, and then sum up and promote a relatively complete, scientific and operable creative thinking chain of tourism products. In order to provide a reference for creators and creative team creative thinking activities of tourism products. This article consists of four parts. The first part is the introduction, including the basis of the topic, research object and significance, academic history review and research methods and framework. The second part is the basic theoretical framework. Firstly, the theory of process reengineering and the theory of creative thinking are introduced in detail, and the theoretical relationship between them is expounded. At the same time, the idea of constructing the creative thinking chain of tourism products from the perspective of process design is put forward. The third part is the main part of the article, including the third, fourth, and fifth chapters. Under the guidance of the theory of process reengineering and creative thinking, this part concretely explains the three levels and nine links in the creative thinking chain of tourism products, and analyzes the position and function of each level and link in the thought chain. Through specific and detailed cases to analyze the thinking links and thinking methods of each level of thinking, finally verify the construction of the creative thinking chain of tourism products. The last part is the conclusion and deficiency of the research.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F590

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