乡村旅游创业动机的性别差异研究——以台湾为例

发布时间：2018-06-03 16:07

本文选题：乡村旅游 + 拉力创业动机　；参考：《旅游学刊》2013年05期

【摘要】：以往有关乡村旅游经营者创业动机的研究主要局限于拉力创业动机和不同性别创业者拉力创业动机研究。旅游研究学者提出应该对乡村旅游经营者动机进行更为理论化和系统的研究,并对乡村旅游经营动机的性别差异做进一步的探讨。该研究以台湾地区为例,比较性别差异下中小型乡村旅游经营者的创业动机模式。探索性因子分析结果显示,乡村旅游经营者拉力创业动机包括善用农业资源、社交、更换工作与政府政策鼓励等4个因子;推力创业动机则包括工作压力、自我压力与生活压力等3个因子。后续的多元方差分析(MANOVA)结果表明,女性的拉力创业动机明显高于男性,而男性的推力创业动机则明显高于女性。研究表明,女性从事乡村旅游产业经营主要是为了追求理想的生活方式与获得利益,而男性从事乡村旅游产业经营主要是因为对过去生活不满意。
[Abstract]:Previous studies on rural tourism operators' entrepreneurial motivation are mainly confined to pull entrepreneurial motivation and different gender entrepreneurs' motivation. Tourism researchers put forward that the motivation of rural tourism operators should be more theoretical and systematic, and the gender differences of rural tourism business motivation should be further discussed. This study takes Taiwan as an example to compare the entrepreneurial motivation patterns of small and medium-sized rural tourism operators with gender differences. The results of exploratory factor analysis show that the motivation of rural tourism operators to start a business consists of four factors, namely, optimizing agricultural resources, socializing, changing jobs and encouraging government policies, while promoting entrepreneurial motivation includes work pressure. Self stress and life stress were three factors. The results of multivariate analysis of variance (MANOVA) showed that the pulling motivation of women was significantly higher than that of men, and that of men was significantly higher than that of women. The research shows that women are engaged in the rural tourism industry mainly to pursue the ideal life style and obtain benefits, while men are mainly engaged in rural tourism industry because they are not satisfied with the past life.
【作者单位】：逢甲大学;中兴大学;南京大学;美国北卡罗来纳州立大学;
【分类号】：F592.7;F327

【共引文献】