基于时空视角的国内城乡游客旅游住宿偏好研究

发布时间：2018-06-04 07:50

本文选题：城乡游客 + 旅游住宿　；参考：《西南大学》2013年硕士论文

【摘要】：随着全球经济一体化,特别是中国加入世贸组织之后,饭店业作为我国对外开放最早的行业,实现了飞速发展。国外知名饭店品牌的大量涌入以及本土饭店的纷纷兴起使得饭店市场竞争日渐激烈。通过持续改进服务质量,提高顾客服务质量感知水平成为饭店业赢得竞争的关键。顾客个性化需求的凸显,使得传统的,单纯从饭店角度出发的服务质量改进策略收效甚微。因此,如何充分考虑顾客个体特征及其个性化需求,提高其服务质量感知水平和满意度,成为饭店业服务质量的研究重点。为此,本文在梳理和归纳国内外有关旅游偏好概念、形成机理、旅游偏好理论、旅游者行为理论、服务营销理论等相关理论的基础上,采取描述性统计方法、相关性分析、线性回归分析、聚类分析等方法,考察了不同统计特征及不同区域的国内游客对旅游住宿设施选择偏好的差异,并获得了以下结论： (1)宾馆饭店方面,城市与农村游客对宾馆饭店的住宿选择偏好越来越强烈,选择比例也逐年增加；旅馆饭店方面：城市游客对旅馆招待所的选择比例出现了逐渐下滑的趋势,农村的低收入及老年群体对旅馆招待所仍然有着较强的需求；亲友住宅方面：城市游客对亲友住宅的选择比例逐年下滑；而农村游客则对亲友住宅有着较为明显的偏好,一直有着较高的选择的比例；其他住宿类型方面：城市与农村游客对其他住宿类型的选择比例逐渐增加。 (2)顾客的个体特征是影响其旅游住宿选择行为的重要因素。不同年龄、收入水平、性别和教育程度出游目和出游方式的顾客的住宿选择具有非常显著的差异性。 (3)旅游花费水平和住宿服务水平本身也是影响顾客服务质量感知水平的主要因素。在研究内容上,全文共分六章。第一章是引言,提出论文的研究问题,说明研究背景、意义,明确了全文的研究思路、方法和技术路线,并对数据来源及相关概念进行界定。第二章为本研究的理论部分,对本研究所涉及的旅游偏好理论、旅游者行为理论、服务营销理论的相关内容作了阐述,从而为选题研究提供理论依据。第三章分别从城乡游客住宿偏好的整体差异及趋势、人口统计特征差异及趋势与空间差异三个方面探究了1998-2010年国内游客的住宿偏好差异情况。第四章探究了旅游住宿偏好形成的心理过程,整理了影响住宿偏好的五个方面的因素,并构建了住宿偏好行为形成机理模型。第五章则分别从旅游住宿行业与住宿企业两个角度提出了相应的建议及策略建议。第六章是结束语部分,总结了全文的主要结论。
[Abstract]:With the global economic integration, especially after China's accession to the WTO, the hotel industry, as the earliest industry to open to the outside world, has achieved rapid development. With the influx of famous foreign hotel brands and the rise of local hotels, the competition of hotel market is becoming more and more fierce. Through continuous improvement of service quality and improvement of customer service quality perception, it is the key for hotel industry to win the competition. Because of the customer's individualized demand, the traditional strategy of improving service quality from the point of view of hotel has little effect. Therefore, how to fully consider the individual characteristics of customers and their individual needs, improve their perceived level of service quality and satisfaction, become the focus of the hotel industry service quality research. Therefore, on the basis of combing and summing up the related theories of tourism preference, formation mechanism, tourism preference theory, tourist behavior theory, service marketing theory and so on, this paper adopts descriptive statistical method and correlation analysis. By means of linear regression analysis and cluster analysis, this paper investigates the differences in the preference of domestic tourists for tourist accommodation facilities in different regions, and draws the following conclusions: 1) in hotel and hotel, the preference of urban and rural tourists for hotel and hotel is more and more strong, and the proportion of hotel and hotel is increasing year by year; in hotel and hotel, the proportion of city tourists choosing hotel and guest house has declined gradually. There is still a strong demand for guesthouses among the low-income and elderly groups in rural areas. In terms of relatives and friends' residences, the proportion of urban tourists choosing the houses of relatives and friends has declined year by year, while rural tourists have a more obvious preference for relatives' and friends' residences. There has always been a higher proportion of choice; other types of accommodation: urban and rural visitors to other types of accommodation choice ratio gradually increased. 2) the individual characteristics of the customer are the important factors affecting the tourist accommodation choice behavior. There are significant differences in the choice of accommodation among the customers with different ages, income levels, gender and educational level. 3) the level of tourism expenditure and the level of accommodation service are also the main factors that affect the perceived level of customer service quality. In the content of the study, the full text is divided into six chapters. The first chapter is the introduction, which puts forward the research problems of the thesis, explains the background and significance of the research, clarifies the research ideas, methods and technical routes, and defines the data sources and related concepts. The second chapter is the theoretical part of this study, the tourism preference theory, tourist behavior theory, service marketing theory related to the content of this study, so as to provide a theoretical basis for the study. The third chapter explores the difference of domestic tourists' accommodation preference in 1998-2010 from three aspects: the overall difference and trend of urban and rural tourists' accommodation preference, the difference of demographic characteristics and the trend and spatial difference. Chapter four explores the psychological process of the formation of tourist accommodation preference, arranges the five factors that affect the accommodation preference, and constructs a model of the formation mechanism of accommodation preference behavior. The fifth chapter puts forward the corresponding suggestions and strategies from the two angles of tourism accommodation industry and residential enterprises. The sixth chapter is the conclusion, which summarizes the main conclusions of the paper.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6

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