封闭市场环境下餐厅经营策略的研究

发布时间：2018-06-08 00:33

本文选题：封闭市场 + 功能政策　；参考：《吉林大学》2012年硕士论文

【摘要】：任何餐饮服务业者皆期望能有稳定的客源、众多的客户，更希望供应量起伏勿过大，才能有安定的员工，较低的人事成本与丰厚的利润及其生存发展的未来。但就位于一般大专院校内之餐厅-”封闭的市场”之学生餐厅，其客层区隔明确-年龄层集中，虽有其前述客源的稳定与众多的优势，但因特网畅行的今日，社群网络BBS、MSN..串联快，效应澎大，更有非理性之消极与积极的抵制行动；但业者有其合约约束与利润的盈亏压力，，更为对校方息事宁人要求有所交代，因而会模糊了问题的焦点，致无法断然做出好决策，形成政策摇摆，引发更多波折。然而餐厅经营好坏功能政策何其多，但属封闭市场之学校餐厅或可将其研发、采购..等功能政策降低，较专注于营销与生产政策以提高顾客满意度的引导变数；举凡服务态度、烹调技艺、售价、卫生条件…等。因此如果能将其众多影响变量中，判断出主要变量的排序，将有助于经营者或管理者明确订定经营方针，有效管理餐厅、服务顾客，更重要的是如何说服学校或机关团体，形成信任，进而延续合约。
[Abstract]:Any catering service industry is expected to have a stable source of customers, a large number of customers, but also hope that the supply is not too large, in order to have a stable staff, lower personnel costs and fat profits and the future of survival and development. But located in the general university restaurant-"closed market" student restaurant, its guest layer is clearly separated-age concentration, although its previous source of stability and numerous advantages, but the Internet smooth today, the social network BBSU MSN. The series is fast, the effect is large, and there are even more irrational negative and positive boycotts. But the operators have their contract constraints and profit and loss pressures, and they are even more accountable to the school authorities for making peace with others, thus blurring the focus of the problem. It is impossible to make good decisions, form policy swings, and cause more twists and turns. However, there are so many functional policies for good or bad restaurant management, but school restaurants that are closed to the market may be able to develop, purchase, and purchase them. Lower functional policies, more focused on marketing and production policies to improve customer satisfaction of the guiding variables; service attitude, cooking skills, prices, sanitary conditions. Etc. Therefore, if we can judge the ranking of the main variables among its many influence variables, it will be helpful for the operators or managers to make clear business policies, to manage restaurants effectively, to serve customers, and, more importantly, to persuade schools or organizations. Form trust and then renew the contract.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719.3

【相似文献】