突尼斯滨海旅游发展战略研究

发布时间：2018-06-08 01:37

本文选题：滨海旅游 + 大众旅游　；参考：《江南大学》2012年硕士论文

【摘要】：近半个世纪以来，旅游业已成为一个全球的现象，成为许多国家经济发展最重要的来源。而且，滨海旅游已成为大众最喜爱的旅游方式之一，在地中海地区获得了迅速的发展。突尼斯旅游业自1920年发展至今，一直是地中海区域第一旅游胜地。突尼斯海滨旅游，是突尼斯的第三大经济产业，构成了近7%的GDP，发展滨海旅游，提供了较多的工作机会，，并有助于提高国家的基础设施。但经历了经济危机后，突尼斯游客数量跌至低谷，邻近国家的竞争对突尼斯对旅游业的发展也带来了各种不利的影响。同样，民族革命和政治制度转型所致的社会变化也使突尼斯呈现出国家动荡不安的现象。2010年以来旅游市场不再繁荣，游客减少，国外游客对突尼斯兴趣的日益消退。为应对这一系列的旅游发展障碍，突尼斯政府采取了一些措施，但一直成效甚微，未能阻止旅游业的下滑。本论文应用了波特的国家竞争优势理论、旅游地生命周期模型、旅客满意度等理论来分析突尼斯滨海旅游的发展。首先分析了突尼斯旅游发展的现状和过程，以及地中海地区加强的竞争力，其次，通过SWOT分析法研究了突尼斯旅游业的优势、劣势、机会和威胁。此外，对突尼斯与海南岛滨海旅游发展进行了多层面的评价，以找出影响滨海旅游发展的问题和障碍。本文的研究结论认为：突尼斯旅游的基本问题在于大众旅游的目标市场定位。大众旅游提供了低价，但却忽视了质量和外国旅客的服务期望。在此基础上，本文提出对突尼斯滨海旅游发展的相应对策：改变旅游形象；鼓励国内旅游；改造突尼斯旅游的系统；增加外国投资；提高旅游产品多元化；解决旅游业质量问题；加强与邻近国家合作关系等。
[Abstract]:In the past half century, tourism has become a global phenomenon and the most important source of economic development in many countries. Moreover, coastal tourism has become one of the most popular tourist modes, and has developed rapidly in the Mediterranean region. Tunisia's tourism industry has been the first resort in the Mediterranean region since 1920. Tunisia's coastal tourism, the country's third-largest economic industry, accounts for nearly 7 percent of GDP, providing more jobs and helping to improve the country's infrastructure. But after the economic crisis, the number of Tunisian tourists fell to a low, and competition from neighboring countries has had a negative impact on the development of tourism in Tunisia. Similarly, the social changes caused by the national revolution and the transformation of the political system have given Tunisia a state of unrest. Since 2010, the tourist market has ceased to flourish, tourists have declined and interest in Tunisia has waned. In response to this series of obstacles to tourism development, the Tunisian government has taken some measures, but has done little to prevent the decline of tourism. This paper applies Porter's theory of national competitive advantage, tourism destination life cycle model. The theory of passenger satisfaction is used to analyze the development of coastal tourism in Tunisia. This paper first analyzes the present situation and process of Tunisia's tourism development and the competitiveness of the Mediterranean region. Secondly, it studies the advantages, disadvantages, opportunities and threats of Tunisia's tourism industry through SWOT analysis. In addition, the development of coastal tourism in Tunisia and Hainan Island is evaluated in many aspects in order to find out the problems and obstacles that affect the development of coastal tourism. The conclusion of this paper is that the basic problem of Tunisian tourism lies in the target market orientation of mass tourism. Mass tourism offers low prices, but ignores the quality and service expectations of foreign visitors. On this basis, this paper puts forward the corresponding countermeasures to the development of coastal tourism in Tunisia: changing the tourism image; encouraging domestic tourism; reforming the Tunisian tourism system; increasing foreign investment; improving the diversification of tourism products; To solve the quality problems of tourism and strengthen cooperation with neighboring countries.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F594.14

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