武汉黄鹤楼公园游憩价值研究
本文选题:武汉黄鹤楼公园 + 游憩价值 ; 参考:《湖北大学》2012年硕士论文
【摘要】:旅游需求日益增长,旅游资源稀缺性问题更加凸显出来。但长期以来,旅游资源由于其非排他性、非竞争性、难以货币化等特点,在开发过程中由于对资源的价值认识不清,导致整个旅游资源开发市场不规范,从而使旅游资源出现极大浪费和旅游环境遭到严重的破坏,这严重阻碍了整个旅游产业的发展。建立旅游资源资产化管理制度和价值合理化机制显得尤为重要,而实现旅游资源资产化管理的必要条件之一就是实施其游憩价值的核算与评估,进而制定合理的旅游开发策略,以确保旅游业的可持续发展。 本文通过对国内外关于游憩价值评价文献的研究,分析了国内外游憩价值评估研究的现状,总结了游憩评价理论和方法础,同时对游憩价值内涵、概念等问题进行了鉴定。同时在游憩价值相关理论、方法的基础上,构建了武汉黄鹤楼公园经济价值分类系统,并以此分析景区游憩价值影响因子,建立以武汉黄鹤楼公园为代表的人文古迹旅游资源游憩价值评估方法体系。 针对武汉黄鹤楼公园人文古迹旅游资源的历史文化特征,本文通过历年旅游统计数据分析和问卷调查,对武汉黄鹤公园客源市场进行研究,在此基础上,利用游憩费用法和收益资本化法分别对景区游憩价值进行核算。评估结果表明,武汉黄鹤楼公园年游憩价值在2.5-2.8亿元之间。通过与武汉黄鹤楼公园历年实际游憩收益之间的对比发现,景区游憩价值远远大于其实际收入,旅游资源游憩价值尚未得到充分利用,还有待进一步深入开发。 最后比较武汉黄鹤楼公园2011年度游憩价值与其现实收益之间的关系,找出存在差异的原因,并提出建立完善的价格管理系统、完善旅游产品体系、加大特色旅游商品开发和加强景区资源和环境的保护,以期为武汉黄鹤楼公园旅游资源更深层次开发利用和更加完善的经营管理提供依据。
[Abstract]:With the increasing demand for tourism, the scarcity of tourism resources has become more prominent. However, for a long time, because of its characteristics of non-exclusive, non-competitive and difficult to monetize, the value of tourism resources in the development process is not clear, leading to the development of the whole tourism resources market is not standardized. Therefore, great waste of tourism resources and serious destruction of tourism environment have seriously hindered the development of the whole tourism industry. It is very important to establish the management system and the rational mechanism of the value of tourism resources. One of the necessary conditions for realizing the asset management of tourism resources is to carry out the accounting and evaluation of its recreational value, and then to formulate a reasonable tourism development strategy. In order to ensure the sustainable development of tourism, this paper analyzes the present situation of the research on the evaluation of recreational value at home and abroad, summarizes the theory and method of the evaluation of recreation, and gives the connotation of the value of recreation through the research on the literature on the evaluation of recreational value at home and abroad. The concept and other problems were identified. At the same time, on the basis of the theory and method of recreation value, the economic value classification system of Wuhan Yellow Crane Tower Park is constructed, and the influencing factors of recreation value are analyzed. This paper establishes the evaluation method system of the tourism resources of the cultural relics, which is represented by Wuhan Yellow Crane Tower Park, and aims at the historical and cultural characteristics of the cultural and cultural resources of the cultural and cultural sites of Wuhan Yellow Crane Tower Park. Based on the analysis of tourism statistical data and questionnaire survey, this paper studies the tourist market of Wuhan Yellow Crane Park. On this basis, the recreation value of the scenic spot is calculated by using the recreation cost method and the income capitalization method respectively. The evaluation results show that the annual recreation value of Wuhan Yellow Crane Tower Park is between 250 million and 2.8 million yuan. By comparing with the actual recreation income of Wuhan Yellow Crane Tower Park over the years, it is found that the recreation value of the scenic spot is far greater than its actual income, and the tourism resources recreation value has not been fully utilized. Finally, the relationship between the recreational value of Wuhan Yellow Crane Tower Park in 2011 and its real income is compared, the reasons for the differences are found out, and a perfect price management system is proposed to perfect the tourism product system. The development of tourism commodities with special features and the protection of resources and environment of scenic spots should be strengthened in order to provide the basis for the deeper exploitation and utilization of tourist resources and the more perfect management of Wuhan Yellow Crane Tower Park.
【学位授予单位】:湖北大学
【学位级别】:硕士
【学位授予年份】:2012
【分类号】:F592.7
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