成都乡村旅游体验中符号性元素的识别与分析

发布时间：2018-06-09 22:43

本文选题：乡村旅游 + 旅游体验　；参考：《燕山大学》2012年硕士论文

【摘要】：目前乡村旅游研究如火如荼，但多停留在乡村旅游发展现状、模式及策略等方面，对进一步细化的问题尚缺乏思考和实证。本文基于旅游体验的视角，从成都乡村旅游者入手，，了解他们对成都乡村中能够构成旅游景观的符号性元素的认知，采用隐喻抽取技术这一质性研究方法对收集到的资料进行归纳、分类，最后剥离出采摘、打麻将、川菜等24个影响成都乡村旅游体验的基本的符号性元素，并用主成分分析法对得到的结果进行定量分析，最终得出摆龙门阵、辣椒、人等15个影响成都乡村旅游体验的关键的符号性元素。这些符号性元素所反应的共同特征是不同于城市区域的性质，即“乡村性”。因此，乡村性是成都乡村旅游体验中的终结元素，是可以指导整个成都乡村旅游环境构建的主旋律。本文为构建乡村旅游环境、促使旅游者获得高质量的乡村旅游体验提供了基本思路。从事乡村旅游产品开发的企业，既要考虑这些已经识别出来的符号性元素，也要在这些符号性元素的指导下寻求变化。因为，只有乡村旅游产品与旅游者自身的乡村旅游期望相耦合时，旅游者才能获得高质量的旅游体验。因此，为了构建一个能够让乡村旅游者满意的旅游环境，乡村旅游地应该从旅游者出发，了解他们的乡村旅游期望，掌握那些为乡村旅游者所共同认可的符号性元素。同时，考虑到乡村旅游环境的营造是一个动态的过程，旅游者的期望也是动态的，符号性元素的选取应该需要有一个明确的主题，围绕“乡村性”等类似的终结元素进行。
[Abstract]:At present, rural tourism research is in full swing, but mostly stay in the current situation, mode and strategy of rural tourism development, and lack of thinking and demonstration to further refine the problem. Based on the perspective of tourism experience, this paper starts with the Chengdu rural tourists to understand their understanding of the symbolic elements that can constitute the tourist landscape in the villages of Chengdu. The qualitative research method of metaphor extraction is used to summarize and classify the collected data. Finally, 24 basic symbolic elements, such as picking, playing mahjong and Sichuan cuisine, which affect the rural tourism experience in Chengdu, are stripped out. With the principal component analysis of the results of quantitative analysis, finally came to the pendulum gate, pepper, people and other 15 key impact on Chengdu rural tourism experience of the key symbolic elements. The common characteristic of these symbolic elements is that they are different from urban areas, that is, "rurality". Therefore, rural nature is the final element in the rural tourism experience in Chengdu, and is the main melody to guide the construction of the whole rural tourism environment in Chengdu. Promoting tourists to obtain high-quality rural tourism experience provides a basic idea. Enterprises engaged in the development of rural tourism products should not only consider the symbolic elements that have been identified, but also seek for changes under the guidance of these symbolic elements. Only when rural tourism products are coupled with tourists' own rural tourism expectations can tourists obtain high quality tourism experience. Therefore, in order to build a tourist environment which can satisfy the rural tourists, the rural tourist destination should start from the tourists, understand their rural tourism expectations and grasp the symbolic elements that are recognized by the rural tourists. At the same time, considering that the construction of rural tourism environment is a dynamic process and the expectation of tourists is also dynamic, the selection of symbolic elements should have a clear theme around the "rural" and other similar ending elements.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F327

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