会展节庆促进旅游业发展的影响

发布时间：2018-06-20 03:17

本文选题：会展 + 节庆　；参考：《社会科学家》2013年03期

【摘要】：会展、节庆作为一种群众文化传播方式,近年来随着人们对于精神文化生活水平要求的逐渐提高,二者在人们生产生活中的作用也日益凸显。会展节庆除自身的文化传播功能之外,同时也在一定程度上促进了当地旅游产业的发展。通过分析上海世博会、新郑祭祖大典与资阳节庆旅游等案例,寻找会展节庆促进旅游业发展的缘由与存在的问题,结合贵州省举办酒博会等实例,探究举办会展节庆对促进贵州旅游业发展的道路,探析使用会展节庆这种重要的运作方式推动贵州省旅游业的又好又快发展。
[Abstract]:Exhibition and festival as a means of mass cultural communication, in recent years with the gradual improvement of people's spiritual and cultural living standards, the role of both in people's production and life is increasingly prominent. In addition to its own cultural communication function, the exhibition festival also promotes the development of local tourism industry to a certain extent. By analyzing the cases of Shanghai World Expo, Xinzheng ancestor worship ceremony and Ziyang Festival tourism, this paper tries to find out the reasons and existing problems of the exhibition festival to promote the development of tourism, and combined with the examples of holding wine exposition in Guizhou Province, etc. This paper probes into the road of holding exhibition festival to promote the development of tourism industry in Guizhou province, and probes into the use of exhibition festival as an important mode of operation to promote the good and fast development of tourism industry in Guizhou Province.
【作者单位】：铜仁学院;
【基金】：贵州省科学技术基金项目(黔科合J字[2012]2320号) 铜仁学院2011年博士基金项目阶段成果
【分类号】：F713.83;F592.7

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