内蒙古旅游业竞争力探讨研究

发布时间：2018-06-21 00:59

本文选题：旅游业 + 竞争力　；参考：《内蒙古财经大学》2012年硕士论文

【摘要】：随着旅游业的迅速发展，人民生活水平的提高，旅游业能够带动整个国民经济发展的作用越来越明显，越来越多的省市将旅游业作为该地区的经济增长点和重要的经济发展产业，这就加快了各个地区旅游业的发展。伴随着快速发展的同时，也日益加剧了各个地区旅游业竞争，激烈的竞争使得有些地区盲目开发旅游资源，恶性竞争客源市场，这不利于旅游业的长期发展。内蒙古作为一个旅游资源大省，在大力发展旅游业的同时，如何避免旅游资源的盲目开发，如何充分利用好资源优势，优化配置各种资源，协调好各个地区旅游业的发展，最终提升内蒙古的整个区域旅游业竞争力，这是一个值得探讨的问题。本文正是基于提升内蒙古的整体区域旅游业竞争力、打造“西部旅游看内蒙”的目的，以定性分析与定量分析相结合的方法，对内蒙古旅游业竞争力进行分析研究，其中定性方法主要采用SWOT分析法，，对内蒙古旅游业的优势、劣势、机遇与挑战进行综合、系统地分析，定量分析方法主要采用因子分析和聚类分析，通过构建旅游业竞争力的评价模型，分析包括内蒙古在内的周边省市和内蒙古各个盟市的旅游业竞争力的强弱，找出优势和不足，最终提升内蒙古的整体旅游业竞争力。本文共分为五章：第一章是引言部分。首先阐述论文选题的背景及意义，其次介绍了本论文的研究方法、基本思路和研究内容，最后是本文的创新点和不足之处。第二章是阐述内蒙古旅游业的发展概况。这一章对内蒙古旅游业的发展历程，内蒙古旅游业的分布特点和结构特征、内蒙古旅游业的发展现状进行了说明。第三章对内蒙古旅游业竞争力定性分析。通过运用SWOT分析方法分别对内蒙古旅游业的优势、劣势、面临的机遇和威胁进行分析。通过这些定性比较分析来发现内蒙古旅游业竞争力的强弱。第四章内蒙古旅游业竞争力比较分析。首先构建内蒙古旅游业发展水平评价体系，其次通过评价体系运用因子分析和聚类分析法对包括内蒙古在内的周边省市旅游业竞争力以及内蒙古十二盟市旅游业竞争力进行分析和评价。第五章提出提升内蒙古旅游业竞争力发展的对策。基于以上的分析成果，提出一些对提升内蒙古旅游业竞争力的建议。
[Abstract]:With the rapid development of tourism and the improvement of people's living standards, the role that tourism can play in driving the development of the whole national economy is becoming more and more obvious. More and more provinces and cities regard tourism as the economic growth point and important economic development industry, which speeds up the development of tourism in various regions. Along with the rapid development, it also intensifies the competition of tourism in various regions day by day. The fierce competition makes some regions blindly develop tourism resources and compete badly with the tourist market, which is not conducive to the long-term development of tourism. As a large province of tourism resources, Inner Mongolia, while vigorously developing tourism, how to avoid the blind exploitation of tourism resources, how to make full use of the advantages of resources, how to optimize the allocation of resources, and how to coordinate the development of tourism in various regions. Finally, it is worth exploring to improve the competitiveness of the whole region tourism in Inner Mongolia. This paper is based on the purpose of promoting the overall regional tourism competitiveness of Inner Mongolia, creating "West tourism to see Inner Mongolia", with the combination of qualitative analysis and quantitative analysis, to analyze and study the competitiveness of Inner Mongolia tourism. Among them, the qualitative method mainly uses SWOT analysis method, carries on the synthesis to the Inner Mongolia tourism superiority, the inferiority, the opportunity and the challenge, the quantitative analysis method mainly uses the factor analysis and the cluster analysis. By constructing the evaluation model of tourism competitiveness, this paper analyzes the strength and weakness of tourism competitiveness of the surrounding provinces and cities including Inner Mongolia and Inner Mongolia, finds out the advantages and disadvantages, and finally promotes the overall tourism competitiveness of Inner Mongolia. This paper is divided into five chapters: the first chapter is the introduction. Firstly, the background and significance of this thesis are introduced. Secondly, the research method, basic ideas and research contents are introduced. Finally, the innovation and deficiency of this paper are introduced. The second chapter is about the development of Inner Mongolia tourism. This chapter explains the development course of Inner Mongolia tourism, the distribution and structure characteristics of Inner Mongolia tourism, and the present situation of Inner Mongolia tourism development. The third chapter analyzes the competitiveness of Inner Mongolia tourism qualitatively. This paper analyzes the advantages, disadvantages, opportunities and threats of Inner Mongolia tourism industry by using SWOT analysis method. Through these qualitative comparative analysis to find out the competitiveness of Inner Mongolia tourism. Chapter four: comparative Analysis of Inner Mongolia Tourism Competitiveness. First of all, build the evaluation system of tourism development level in Inner Mongolia. Secondly through the evaluation system factor analysis and cluster analysis are used to analyze and evaluate the tourism competitiveness of the surrounding provinces and cities including Inner Mongolia and the 12 Inner Mongolia provinces. The fifth chapter puts forward the countermeasures to improve the competitiveness of Inner Mongolia tourism. Based on the above analysis results, some suggestions to enhance the competitiveness of Inner Mongolia tourism industry are put forward.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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