旅行社服务供应链模型构建研究

发布时间：2018-06-26 08:19

本文选题：旅行社 + 服务供应链　；参考：《辽宁科技大学》2013年硕士论文

【摘要】：供应链管理起源于制造企业，是目前较为流行的一种管理理论和模式，许多大型制造企业都从供应链管理中获得了巨大收益。近年来，供应链管理也被运用到服务行业中，而旅行社作为旅游服务业三大支柱之一，在旅游产品生产消费过程中起着举足轻重的作用。目前旅行社存在着诸如规模小，收益低，品牌美誉度低问题，尤其对旅游信息变化的响应速度慢，与上下游企业协调度低。随着互联网信息技术的发展，“携程网”等新型旅游中介商的出现也给旅行社业造成巨大的冲击，面对机遇与挑战，旅行社该如何应对，已成为旅行社业生存与发展最为迫切解决的难题，因此，将供应链管理全面运用于旅行社业中尤为必要。本文针对旅行社业发展中存在的种种弊端,结合国内外有关供应链、服务供应链、旅游服务供应链等理论研究成果，归纳总结出以旅行社为核心的旅行社服务供应链模型，并将其进行分类；详细分析了旅行社在不同发展阶段应采用的不同战略，并以康辉集团为例，阐明康辉集团在建设康辉品牌、构造康辉供应链模式的实际应用经验，为其他旅行社以及整体旅行社业发展将起到宝贵的借鉴作用。本文主要采用四种研究方法：即以查阅大量文献为主的归纳法，以将具体现象抽象化的描述分析法，以博弈论为主的模型构建法，以康辉集团为例的个案分析法。试图通过以构建基于旅行社垂直分工的供应链模型，系统分析了旅行社与上下游节点之间的合作关系，，提出以服务创新提升质量、以资源整合降低成本、以信息建设缩短时间的对策，寻求一条适合我国旅行社业可持续发展之路。
[Abstract]:Supply chain management (SCM) originated from manufacturing enterprises is a popular management theory and model. Many large manufacturing enterprises have obtained huge profits from supply chain management. In recent years, supply chain management has also been applied to the service industry, and travel agencies, as one of the three pillars of tourism services, play a pivotal role in the process of production and consumption of tourism products. At present, travel agencies have problems such as small scale, low income, low brand reputation, especially slow response to the change of tourism information, and low coordination with upstream and downstream enterprises. With the development of Internet information technology, the appearance of "Ctrip net" and other new type of travel agents have also caused a huge impact to the travel agency industry. In the face of opportunities and challenges, how should travel agencies deal with them? It has become the most urgent problem for the travel agency industry to survive and develop. Therefore, it is necessary to apply the supply chain management to the travel agency industry. In view of the disadvantages in the development of travel agency industry, combined with the theoretical research results of supply chain, service supply chain and tourism service supply chain at home and abroad, this paper summarizes the model of travel agency service supply chain with travel agency as the core. The paper classifies it, analyzes in detail the different strategies that should be adopted by travel agencies in different stages of development, and takes Kanghui Group as an example to illustrate the practical application experience of Kanghui Group in constructing Kanghui brand and constructing Kanghui supply chain mode. For other travel agencies and the overall development of travel agencies will play a valuable role in reference. This paper mainly adopts four research methods: inductive method, which is based on consulting a large number of documents, to describe the concrete phenomenon abstractly, to build model based on game theory, and to take the case analysis of Kanghui Group as an example. By constructing a supply chain model based on vertical division of labor of travel agencies, this paper systematically analyzes the cooperative relationship between travel agencies and upstream and downstream nodes, and proposes to improve quality by service innovation and reduce costs by resource integration. Based on the countermeasures of shortening the time of information construction, this paper tries to find a way suitable for the sustainable development of travel agency industry in China.
【学位授予单位】：辽宁科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F592.6

【参考文献】