成都古蜀文化旅游开发研究

发布时间：2018-06-30 01:02

本文选题：文化旅游 + 古蜀文化　；参考：《四川师范大学》2012年硕士论文

【摘要】：文化旅游是近几年才出现并流行起来的,它的出现与游客需求的转变密切相关。按照马斯洛的需求层次论,人类在物质需求得到极大满足之后,将会越来越关注精神需求。人类已步入体验经济时代,传统大众观光旅游产品已很难满足旅游者的消费需求,游客在欣赏风景的同时,更注重参与性和体验当地的文化、风情。成都作为首批历史文化名城,其历史文化旅游资源独特、神秘、富集,早已具备了大力发展文化旅游的资源优势。古蜀文化是成都历史最悠久的文化,有着高品位的文化载体——遗址、出土文物和神秘无形的精神载体——神话传说、民风民俗,更是独具发展潜力。但由于人们对其历史价值认识的偏差以及文化资源的特殊性,其所蕴涵的文化旅游价值并没有得到充分的挖掘,尽管资源丰厚但不断被逼入狭窄境地。因此弘扬成都古蜀文化、发展古蜀文化旅游,已成当务之急。本研究在结合前人研究成果的基础上对成都古蜀文化旅游资源进行整理分类、评价并对其开发提出对策性建议。
[Abstract]:Cultural tourism has appeared and popular in recent years, and its emergence is closely related to the change of tourist demand. According to Maslow's demand level theory, human beings will pay more and more attention to spiritual demand after the material demand is greatly satisfied. Human beings have entered the experience economy era, and the traditional mass tourism products have been difficult to meet the travel. Tourists' consumption demand, while tourists enjoy the scenery, pay more attention to participation and experience the local culture and customs. As the first of the first historical and cultural cities, Chengdu has a unique, mysterious and rich historical and cultural tourism resource. The ancient Shu culture is the oldest culture in the history of Chengdu. The cultural carrier of the grade, the site, the unearthed cultural relics and the mysterious and intangible spiritual carrier - the mythology, the folklore and the folk custom, is more potential for development. However, because of the deviation of its historical value and the particularity of its cultural resources, the cultural tourism value contained in it has not been fully excavated, although the resources are rich but rich, Therefore, it is urgent to carry forward the ancient Shu culture in Chengdu and develop the cultural tourism of ancient Shu. This study collated and classified the ancient Shu culture tourism resources in Chengdu on the basis of the previous research results, and put forward some suggestions on the development of the ancient Shu culture.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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