兰州市山地自行车运动主题公园商业计划书

发布时间：2018-07-07 10:35

本文选题：林场 + 山地自行车　；参考：《兰州大学》2013年硕士论文

【摘要】：城市健康运动公园是20世纪90年代在国际上出现的崭新概念,现已风行欧美和日韩,成为评判一个城市居住环境,生活质量,形象品位的重要标志。目前,甘肃省正在创建华夏文明传承创新区和努力打造“中国西部游,出发在兰州”的旅游文化品牌,因此,在甘肃长城电工集团有限责任公司位于兰州市城关区北山的林场内,建设“兰州市山地自行车运动主题公园”项目,完全符合省市政府提出的发展理念。以自行车运动做主题,向公众传递的是低碳、环保、健康的生活理念。通过林场公园运作,进一步带动和提升人们低碳出行、健康出行意识,在更高层面上号召国民重新回归依靠自行车出行,减少机动车辆使用。本论文以甘肃长城电工集团有限责任公司位于兰州市城关区北山林场作为研究对象,通过商业计划书的形式,策划研究林场开发利用问题,目的就是最终使“兰州市山地自行车运动主题公园”既能够娱乐大众,又能够实现丰厚的盈利。同时,也使“主题公园”项目具有可持续发展的能力。林场公园项目整体功能商业策划,突出了以大众文化为内涵,以自行车运动为主题,以全民健身为目的,以综合效益为目标的策划设计理念。论文分为四个部分,从项目的基本情况出发介绍了选题的背景和意义；从项目建设的内外部条件和项目竞争性分析,提出了项目建设及管理模式选择；从项目总体建设内容和规模,提出了项目整体功能规划方案；从项目收益渠道和营销策略分析,提出了项目盈利能力预测和风险分析。最后,对整个项目进行综合评价,得出本项目投资具有可行性的结论。
[Abstract]:Urban health sports park is a new concept that appeared in the world in the 1990s. It has become popular in Europe, America and Japan and South Korea. It has become an important symbol to judge a city's living environment, quality of life and image grade. At present, Gansu Province is establishing the Chinese civilization inheritance and innovation area and striving to build the tourism culture brand of "China West Tour, starting in Lanzhou". Therefore, In the forest farm of Beishan, Chengguan District, Lanzhou City, Gansu the Great Wall Electrical Engineering Group Co., Ltd., the project of "theme park of mountain cycling in Lanzhou City" is completely in line with the development idea put forward by the provincial and municipal governments. Bicycle sports as the theme, to the public is low carbon, environmental protection, healthy life philosophy. Through the operation of forest farm parks, we can further promote and enhance people's low carbon travel, healthy travel awareness, call on people to return to bicycle travel at a higher level, and reduce the use of motor vehicles. This paper takes Beishan Forest Farm in Chengguan District of Lanzhou City as the research object, and plans to study the development and utilization of forest farm through the form of commercial plan. The aim is to make Lanzhou Mountain Bike theme Park both entertaining and profitable. At the same time, the theme park project has the ability of sustainable development. The whole function commercial planning of forest park project has highlighted the planning and design idea which takes the popular culture as the connotation, the bicycle movement as the theme, the national fitness as the goal, and the comprehensive benefit as the goal. The paper is divided into four parts. It introduces the background and significance of the topic from the basic situation of the project, and puts forward the choice of the project construction and management mode from the internal and external conditions of the project construction and the competitive analysis of the project. From the overall construction content and scale of the project, this paper puts forward the overall function planning scheme of the project, and puts forward the forecast of the project profitability and the risk analysis from the analysis of the project revenue channel and the marketing strategy. Finally, the comprehensive evaluation of the whole project, the conclusion that the project investment is feasible.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G872.3

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