基于因子和聚类分析方法的游客低碳旅游感知价值研究

发布时间：2018-07-07 20:22

本文选题：低碳旅游 + 游客　；参考：《生态经济》2013年04期

【摘要】：低碳旅游是以低能耗、低排放、低污染和高效能、高效率、高效益为特色的绿色、生态和可持续的旅游。游客在旅游活动中尽量降低二氧化碳排放量、节约资源、减少污染,以保护旅游的生态环境,但这并不意味着降低旅游质量或忽视游客的感受。低碳旅游应该在维持甚至提升游客感知价值的前提下开展。因此,文章在低碳旅游、游客感知价值概念梳理的基础上,采用因子分析和聚类分析法,针对有低碳酒店消费经验并有低碳酒店消费需求等消费特点的消费者,以广州市3家低碳酒店为例,通过202份问卷调查,对游客低碳旅游感知价值进行了规范的实证研究,最终确定了4类细分目标消费族群,并根据族群内各感知因子的影响程度给出营销策略建议。
[Abstract]:Low-carbon tourism is a green, ecological and sustainable tourism characterized by low energy consumption, low emissions, low pollution and high efficiency, high efficiency and high efficiency. Tourists try to reduce carbon dioxide emissions, save resources and reduce pollution in tourism activities to protect the ecological environment of tourism, but this does not mean to lower the quality of tourism or ignore the feelings of tourists. Low-carbon tourism should be carried out on the premise of maintaining or even enhancing the perceived value of tourists. Therefore, on the basis of combing the concept of low carbon tourism and tourists' perceived value, the paper adopts factor analysis and cluster analysis, aiming at consumers with consumption experience of low carbon hotels and consumption demand of low carbon hotels. Taking 3 low-carbon hotels in Guangzhou as an example, through 202 questionnaires, this paper makes a normative empirical study on the perceived value of low-carbon tourism for tourists, and finally determines four subdivided target consumer groups. And according to the influence degree of each perception factor in the group, the marketing strategy suggestion is given.
【作者单位】：暨南大学管理学院旅游管理系;
【基金】：教育部人文社会科学项目“基于感知价值的旅游低碳消费研究”(10YJA630032) 暨南大学推免生科研创新培育计划“酒店低碳消费对顾客感知价值影响的实证研究”(18)
【分类号】：F592;F205;F224

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