山东省旅游服务贸易竞争力研究

发布时间：2018-07-20 14:38

【摘要】：20世纪90年代以后，，世界旅游业呈现持续高速增长态势，大多数国家视发展国际旅游业为创汇的重要途径，使旅游服务贸易进而成为当今国际贸易发展最为迅速的一个领域，被冠以当今世界上产业规模庞大、发展前景广阔的新型产业之名。随着中国入世的进一步深化，中国的旅游业及旅游服务贸易也面临着前所未有的机遇和挑战。山东省作为中国的人口、经济及资源大省，有着较强的经济基础。其良好的区位优势，完善的交通体系，丰富的海滨旅游自然资源和享有盛誉的齐鲁文化等人文旅游资源，使得近年来入境旅游业飞速发展，接待入境旅游人数增速很快，旅游业已成为山东经济发展的新增长点。山东半岛蓝色经济区建设正式上升为国家战略，这为山东发展旅游服务贸易提供了契机。旅游服务贸易是旅游创汇的重要一环，山东省有着发展旅游服务贸易得天独厚的条件，具备的经济实力和旅游资源有力支撑着山东旅游业的发展。针对竞争力的提升的研究是非常有必要的，为山东省旅游服务贸易持续、健康、稳定发展提供参考，具有重要的现实意义。本文在搜集、整理其他地区相关研究成果基础上，主要采用了文献资料法、定性分析和定量分析相结合的研究方法。通过相关理论的阐述与应用，分析山东旅游服务贸易现状和对影响其竞争力的因素进行了相关性和多元回归分析。采用多项现实竞争力指标测度竞争力，包含国内市场占有率指标、服务出口贡献率指标、贸易竞争优势指数、显示性比较优势指数等传统评价指标体系，以评价省旅游服务贸易竞争力聚类分析划分旅游服务贸易实力。进而提出竞争力提升策略。最后，本文针对山东省的旅游服务贸易发展中存在的问题提出了相关的对策与建议。
[Abstract]:Since the 1990s, the world tourism industry has shown a sustained and high growth trend. Most countries regard the development of international tourism as an important way to earn foreign exchange, which makes tourism service trade become the most rapidly developing field of international trade. It is the name of the new industry which has a large scale and broad development prospects in the world today. With the further deepening of China's entry into WTO, China's tourism and tourism service trade is facing unprecedented opportunities and challenges. Shandong Province, as a large province of population, economy and resources in China, has a strong economic base. With its good location advantage, perfect transportation system, abundant natural resources of coastal tourism and cultural tourism resources such as Qilu culture, the inbound tourism industry has developed rapidly in recent years, and the number of people receiving inbound tourism has increased rapidly. Tourism has become a new growth point of economic development in Shandong. The construction of blue economic zone in Shandong Peninsula has become a national strategy, which provides an opportunity for Shandong to develop tourism service trade. Tourism service trade is an important part of foreign exchange earning in tourism. Shandong Province has unique conditions for developing tourism service trade, and its economic strength and tourism resources can support the development of Shandong tourism. It is very necessary to study the promotion of competitiveness, which is of great practical significance for the sustainable, healthy and stable development of tourism service trade in Shandong Province. On the basis of collecting and arranging related research results in other regions, this paper mainly adopts the method of literature, qualitative analysis and quantitative analysis. Through the elaboration and application of relevant theories, this paper analyzes the current situation of Shandong tourism service trade and the factors affecting its competitiveness. The traditional evaluation index system includes domestic market share index, service export contribution rate index, trade competitive advantage index, display comparative advantage index and so on. This paper classifies the strength of tourism service trade by cluster analysis to evaluate the competitiveness of provincial tourism service trade. And then put forward the competitiveness promotion strategy. Finally, this paper puts forward some countermeasures and suggestions for the problems existing in the development of tourism service trade in Shandong Province.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F752.68;F224

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