承德平泉县王土房乡旅游规划研究

发布时间：2018-07-21 18:57

【摘要】：随着居民收入的提高，旅游已成为一种大众化的生活方式。乡村旅游以其独特的自然景观、乡俗文化和风土人情，吸引着越来越多的潜在游客和现实游客。目前，我国的乡村旅游已发展成为全国旅游业的重要组成部分，游客接待人数接近全国旅游业接待人数的1/10。 2011年5月23日，河北省《全省休闲农业与乡村旅游工作会议》召开，河北省旅游局与河北省农业厅共同深入探讨，今后河北乡村游的创意发展道路。河北省休闲农业和乡村旅游发展势头较好，但尚处于起步发展阶段，与北京、四川等先进地区相比仍有较大差距，存在着市场规模小、经营项目单一、综合效益不高、基础设施差、建筑风格单调、行业标准不健全、管理不规范、从业人员服务水平低等问题；同时，还存在着产品同质化严重的倾向，与北京乡村旅游没有形成错位发展，更导致区域竞争日趋激烈。承德市把乡村旅游作为全市旅游业发展的有机组成部分和推动农村社会经济发展与文明进步的有力手段。先后出台了《关于加快乡村游实施意见》、《承德市旅游重点乡镇、旅游专业村评定标准及办法》、《承德市星级农家乐标准及评定办法》与《承德市农家旅游家庭旅馆接待服务标准(暂行)》等文件，为市域乡村旅游发展提供政策支持与方向引导。目前全市开展农家旅游的乡村已经发展到了25个，其中自然风光游景点14个、民俗游景点4个、休闲游景点8个，2008年承德乡村旅游实现了旅游收入1.3亿元。本文通过文献综述研究法、实地调查访谈法、SWOT分析法等多种研究方法在乡村旅游大发展的背景下以平泉县王土房乡为例，在已编制的《王土房乡旅游发展规划》基础上，对王土房乡现有旅游规划进行分析研究，旨在有效保护、合理开发王土房乡旅游资源的基础上，通过形象塑造、产品开发、项目设计、业态培育，全面提升王土房乡在旅游市场上的吸引力和竞争力，为王土房乡践行“旅游兴乡”的发展战略与实现“强乡富民”的发展目标，创造有利的发展条件。并结合全国旅游发展，，尤其是乡村旅游发展态势找出其不足之处，并提出相应调整方案，以期更有针对性地指导王土房乡旅游业的开发建设工作；同时，希望通过本项研究所提出的相关理论和实践方式，作为指导其他乡村旅游开发项目的典范。本文的创新部分在于：纵观国内外乡村旅游发展的模式，结合新形势新发展，总结乡村旅游发展的经验，分析目前乡村旅游发展存在的问题，针对王土房乡旅游发展的现状，分析其发展中存在的问题，确定王土房乡乡村旅游应当采取的发展模式为：“都市依托”与“景区依托”相结合的发展模式，以及“政府推动”与“市场驱动”相结合的协调发展模式。通过对王土房乡资源、区位和市场的再认识，调整原有的规划，使其更加适合王土房乡乡村旅游的开发。
[Abstract]:With the increase of residents' income, tourism has become a popular way of life. Rural tourism attracts more and more potential tourists and realistic tourists with its unique natural landscape, local culture and local customs. At present, rural tourism in China has developed into an important part of the national tourism industry. The number of visitors received is close to 1 / 10 of the total number of tourists received in the country. On May 23, 2011, The Conference on Leisure Agriculture and Rural Tourism in Hebei Province was held. The Tourism Bureau of Hebei Province and the Agriculture Department of Hebei Province jointly discussed the creative development of rural tourism in Hebei Province in the future. The development of leisure agriculture and rural tourism in Hebei Province is good, but it is still in the initial stage of development. Compared with advanced areas such as Beijing and Sichuan, there is still a big gap between Hebei Province and other advanced areas. There is a small market size, a single business project and low comprehensive benefits. Problems such as poor infrastructure, monotonous architectural style, imperfect industry standards, non-standard management, low level of service for employees, and so on; at the same time, there is a serious tendency to homogenize products, which has not formed a mismatch with rural tourism in Beijing. Even more, regional competition is becoming increasingly fierce. Chengde city regards rural tourism as an organic part of its tourism development and a powerful means to promote social and economic development and civilization progress in rural areas. "opinions on speeding up the implementation of Rural Tourism" and "key towns and villages in Chengde City" have been issued one after another. Evaluation Standard and method of Tourism Professional Village. "Star-rated Nongjiale Standard and Evaluation method of Chengde City" and "reception Service Standard (temporary)" of Nongjia Tourism Family Hotel in Chengde City, etc., to provide policy support and direction guidance for the development of urban rural tourism. At present, there are 25 rural areas in the city, including 14 natural scenic spots, 4 folklore scenic spots and 8 leisure tourist attractions. In 2008, Chengde rural tourism realized a tourism income of 130 million yuan. This paper takes Wangtufang Township of Pingquan County as an example under the background of the great development of rural tourism, based on the "Wang Tufang Village Tourism Development Plan", which is based on the methods of literature review, field investigation and interview and SWOT analysis. The present tourism planning of Wang Tufang Township is analyzed and studied in order to effectively protect and rationally exploit the tourism resources of Wang Tufang Township, through image shaping, product development, project design, and cultivation of the form of business. In order to promote the attraction and competitiveness of Wang Tufang Township in the tourism market, it is necessary for Wang Tufang Township to carry out the development strategy of "prospering the countryside by tourism" and to realize the development goal of "strengthening the countryside and enriching the people", and to create favorable conditions for the development of Wang Tufang Township. Combined with the national tourism development, especially the situation of rural tourism development to find out its shortcomings, and put forward the corresponding adjustment plan, in order to guide the development and construction of Wang Tufang township tourism more pertinently; at the same time, It is hoped that the relevant theories and practices proposed in this study will serve as a model for guiding other rural tourism development projects. The innovation of this paper lies in: reviewing the development mode of rural tourism at home and abroad, combining the new situation and new development, summing up the experience of rural tourism development, analyzing the problems existing in the development of rural tourism at present, aiming at the present situation of Wang Tufang's tourism development. This paper analyzes the problems existing in the development of Wang Tufang Township, and determines that the development mode of rural tourism in Wang Tufang Township should be: the combination of "urban support" and "scenic spot support". And the coordinated development model of the combination of "government promotion" and "market-driven". Through the re-understanding of resources, location and market of Wangtufang Township, the original planning is adjusted to make it more suitable for the development of rural tourism in Wangtufang Township.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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