戎子酒庄的旅游开发研究

发布时间：2018-07-24 18:14

【摘要】：随着社会经济的发展,人们的生活水平不断提高,对于高品位的生活越来越向往。体验经济时代的来临又使消费者对于情感和个性的需求不断上升,人们越来越追求个性化和自主化,因此各种形式的专项旅游发展迅速。酒庄旅游可以说既是一种专项旅游,又能满足人们对于高品位生活的追求还能满足人们其他多元化的旅游需求,具有广阔的发展前景。事实上酒庄旅游在国外盛行已久,而在我国还刚刚处于起步阶段,许多旅游企业和葡萄酒相关的企业还没有认识到对酒庄进行旅游开发的重要性。对酒庄进行旅游开发不管是对于旅游企业还是葡萄酒相关企业来说都可以起到宣传企业形象、丰富企业产品体系、增加企业收入和促进企业发展等作用。因此戎子酒庄作为与葡萄酒直接相关的企业,更应该注重其有关于旅游方面的开发。本论文通过对酒庄、酒庄旅游及旅游景区开发的相关理论进行研究,得出酒庄旅游开发的一般性思路。通过对戎子酒庄的旅游资源进行评价并利用SW0T分析法对酒庄的实际情况进行具体的分析从而得出戎子酒庄进行旅游开发的具体性、实践性意见,并期望在此基础上为国内同类型企业的发展提供参考。文章主要的研究方法主要是运用归纳分析的方法对大量的文献资料、相关著作进行整理、提取、以及分类的归纳和总结。然后通过实地考察和访谈等研究手段将实际获取的资料与通过阅读获取的资料进行对比总结然后得出结论。即戎子酒庄的旅游开发可以从食、住、行、游、购、娱这六个构成要素着手,从功能分区、旅游项目开发和线路设计等方面来进行,整合资源、合理布局,开发的过程中要注意酒庄相关基地和基础设施的建设、品牌的宣传和企业间的合作等。文章一共两大部分：理论部分和实证部分。具体又可以划分为五章。其中第一章为引言部分,第二章为基础研究部分,即文章的理论部分旨在为论文的深入研究提供了坚实的理论基础。第三、四章为实践论证部分。详细介绍了戎子酒庄开发葡萄酒旅游产品的条件及开发内容。最后,第五章为论文的结论部分,指出文章的不足与需要改进的地方。
[Abstract]:With the development of social economy, people's living standard is improving, and they yearn for high-grade life. With the coming of experience economy era, consumers' demand for emotion and personality is rising, and people are pursuing individuation and autonomy more and more. Therefore, various forms of special tourism are developing rapidly. Winery tourism can be said to be a kind of special tourism, but also to meet the pursuit of high-grade life and other diversified tourism needs, with broad prospects for development. In fact, winery tourism has been popular abroad for a long time, but in our country is just in its infancy, many tourism enterprises and wine-related enterprises have not realized the importance of tourism development of winery. The tourism development of winery can promote the image of the enterprise, enrich the product system, increase the income and promote the development of the enterprise, whether for the tourism enterprise or the wine related enterprise. Therefore, as a wine-related enterprise, Rong-tzu should pay more attention to its tourism development. Through the research on the theory of winery, winery tourism and tourism scenic spot development, the general idea of winery tourism development is obtained in this paper. Through the evaluation of the tourism resources of Rongzi winery and the concrete analysis of the actual situation of the winery by SW0T analysis, the concrete and practical opinions of tourism development of Rongzi winery are obtained. On this basis, we hope to provide reference for the development of domestic enterprises of the same type. The main research method of this paper is to use the method of inductive analysis to sort out, extract, classify and summarize a lot of documents and related works. Then, through field investigation and interviews, the actual data obtained and the data obtained through reading are compared and summarized, and then the conclusion is drawn. That is, the tourism development of Rong Zi Liquor can be carried out from the following six elements: food, shelter, transportation, travel, shopping and entertainment, from the aspects of functional zoning, tourism project development and route design, etc., to integrate resources and reasonably distribute them. In the process of development, attention should be paid to the establishment of related bases and infrastructure, brand promotion and cooperation among enterprises. There are two parts: theoretical part and empirical part. Specific can be divided into five chapters. The first chapter is the introduction part, the second chapter is the basic research part, that is, the theoretical part of the paper aims to provide a solid theoretical basis for the in-depth study of the paper. The third, fourth chapter is the practice demonstration part. The conditions and contents of developing wine tourism products in Rongzi winery are introduced in detail. Finally, the fifth chapter is the conclusion of the paper, pointing out the shortcomings of the article and the need for improvement.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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