创意旅游发展条件的综合评价指标体系研究

发布时间：2018-07-25 20:13

【摘要】：随着创意时代的来临,旅游市场上出现了一种新型的旅游方式——创意旅游,创意旅游的兴起,代表着旅游业又将迎来一个新的发展热潮。然而由于创意旅游在国内外起步都比较晚,发展尚未成熟,在开展过程中也出现了一系列问题,比如旅游创意缺乏、开发模式落后等。笔者认为,并不是所有旅游目的地都适合发展创意旅游,要从根本上解决创意旅游发展过程中出现的问题,最有效的做法就是从源头抓起,构建一套符合我国创意旅游发展特点的评价指标体系。针对这一课题,笔者运用文献研究法、专家访谈法、层次分析法和实证研究法,构建创意旅游发展条件的综合评价指标体系,并且利用该体系对杭州市余杭区创意旅游条件进行评估,然后根据评估结果提出了相应的对策。首先,在分析国内外创意旅游评价指标体系研究综述的基础上,深入探讨了创意旅游的定义、特征、类型及发展形态等,然后分析了发展创意旅游应该遵循的理论基础,包括创新理论、体验经济理论、社区参与理论和旅游区位理论等。其次,构建创意旅游发展条件的综合评价指标体系。在理论研究的基础上,参照创意旅游相关研究成果,按照评价指标构建原则,采用经验预选和专家访谈法,将创意旅游发展条件的指标体系分为总体层、系统层、要素层和指标层四个层次。构建指标体系的总体目标是衡量一个地区是否具有发展创意旅游的条件和潜能,总体层下分为资源条件、区域旅游条件、环境条件以及利益相关者因素和开发潜力五个子系统,系统层下由旅游资源、创意产业、创意人才等14个相关要素组成了要素层,要素层下又包含了45个具体指标。接着运用层次分析法,确定系统层、要素层和指标层的权重；然后采用主观与客观评价相结合的方法,建立开发条件的评价标准,并对各评价指标进行赋值。再次,选取杭州市余杭区作为实证研究对象,对余杭区发展创意旅游的条件进行验证,通过对各指标权重的计算和评价,得出余杭区创意旅游发展条件的综合得分为75.345,具备发展创意旅游的条件,其中余杭区发展创意旅游的环境条件比较好,而开发潜力尚且有待进一步挖掘。据此,笔者提出了深入挖掘余杭区创意旅游开发潜力的相应对策。
[Abstract]:With the advent of the creative era, a new type of tourism, creative tourism, has emerged in the tourism market. The rise of creative tourism represents that tourism will usher in a new upsurge. However, due to the late start of creative tourism at home and abroad, the development is not yet mature, there are a series of problems in the process of development, such as the lack of creative tourism, the development model behind and so on. In my opinion, not all tourist destinations are suitable for developing creative tourism. The most effective way to solve the problems in the development of creative tourism is to start from the source. Construct a set of evaluation index system that accords with the characteristics of creative tourism development in China. To solve this problem, the author uses literature research, expert interview, analytic hierarchy process and empirical research to construct a comprehensive evaluation index system for the development conditions of creative tourism. This system is used to evaluate the creative tourism conditions in Yuhang District of Hangzhou City, and then the corresponding countermeasures are put forward according to the evaluation results. First of all, on the basis of analyzing the domestic and foreign creative tourism evaluation index system, this paper deeply discusses the definition, characteristics, types and development forms of creative tourism, and then analyzes the theoretical basis that should be followed in the development of creative tourism. It includes innovation theory, experience economy theory, community participation theory and tourism location theory. Secondly, construct the comprehensive evaluation index system of creative tourism development conditions. On the basis of theoretical research, according to the related research results of creative tourism, according to the construction principle of evaluation index, using the method of experience pre-selection and expert interview, the index system of the development conditions of creative tourism is divided into general layer and system layer. Element layer and index layer four levels. The overall goal of constructing the index system is to measure whether a region has the conditions and potentials to develop creative tourism. The overall level is divided into five subsystems: resource conditions, regional tourism conditions, environmental conditions, stakeholder factors and exploitation potential. The system layer is composed of 14 related factors, such as tourism resources, creative industry, creative talents, etc. Then, the weight of system layer, element layer and index layer is determined by AHP, and then the evaluation standard of development condition is established by combining subjective evaluation with objective evaluation, and each evaluation index is assigned. Thirdly, select Yuhang District of Hangzhou as the empirical research object, verify the conditions of developing creative tourism in Yuhang District, and calculate and evaluate the weight of each index. The comprehensive score of the development conditions of creative tourism in Yuhang District is 75.345, which has the conditions of developing creative tourism, among which the environmental conditions of developing creative tourism in Yuhang District are better, but the development potential needs to be further explored. Accordingly, the author puts forward the corresponding countermeasures to excavate the potential of creative tourism development in Yuhang district.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F224

【参考文献】