滨海旅游城市宜游度评价研究

发布时间：2018-07-27 19:52

【摘要】：世界滨海旅游自兴起以来，便得到长足发展并保持旺盛的成长势头。在我国旅游业中滨海旅游始终占据着不可替代的地位。由于其综合效益可观，市场前景广阔，滨海旅游城市正逐步加大滨海旅游的开发力度。在这一形势下，滨海旅游城市迫切需要判断各自宜游度水平高低以及在我国主要滨海旅游城市中所处的位置。以此为基点，文章以滨海旅游城市为对象进行研究。本研究在文献分析的基础上，剖析了滨海旅游城市宜游度的影响因子，并分析了影响因子与宜游度之间的关系。在此基础上，文章提出滨海旅游城市宜游度评价指标体系构建原则、设计思路和框架结构，并从旅游环境因素、旅游吸引因素、旅游支持因素及旅游收益因素等4个方面选取34项指标，，构建滨海旅游城市宜游度评价指标体系。文章选取我国11个滨海旅游城市为研究样本，依据同一时间截面各指标数值，运用因子分析法和文章构建的评价体系对各滨海旅游城市宜游度进行定量评价研究。研究结果表明：样本城市的宜游度可划分为三个层级，大连、厦门、青岛属第一层级；深圳、三亚属第二层级；烟台、北海、舟山、威海、秦皇岛、连云港属第三层级。基于此，文章提出维护滨海生态促进持续发展、打造核心吸引增强产品品味、加强品牌营销推广旅游形象、夯实基础打造旅游硬件系统、强化政府引导优化旅游环境等5项滨海旅游城市宜游度优化策略和建议。本文希望能够丰富滨海旅游城市宜游度评价的相关理论和分析方法，同时为滨海旅游城市的旅游开发提供更多借鉴和依据。
[Abstract]:Since the rise of the world coastal tourism, it has made great progress and maintained a strong momentum of growth. Coastal tourism has always occupied an irreplaceable position in China's tourism industry. Due to its considerable comprehensive benefits and broad market prospects, coastal tourism cities are gradually increasing the development of coastal tourism. Under this situation, it is urgent for coastal tourist cities to judge their level of suitable tourism and their position in the main coastal tourist cities in China. Based on this, the article takes coastal tourist city as the object of study. On the basis of literature analysis, this study analyzes the factors affecting the degree of tourism in coastal tourist cities, and analyzes the relationship between the factors and the degree of tourism. On this basis, the paper puts forward the construction principle, the design idea and the frame structure of the evaluation index system of the suitable tourism degree of the coastal tourism city, and from the tourism environment factor, the tourism attraction factor, 34 indexes were selected from four aspects, such as tourism supporting factors and tourism income factors, to construct the evaluation index system of tourism suitability degree in coastal tourist cities. In this paper, 11 coastal tourist cities in China are selected as the research samples. According to the index values of the same time section, the paper uses the factor analysis method and the evaluation system constructed in this paper to carry out a quantitative evaluation study on the suitable tourism degree of each coastal tourist city. The results show that the suitable tourist degree of the sample cities can be divided into three levels: Dalian, Xiamen and Qingdao belong to the first level; Shenzhen, Sanya is the second; Yantai, Beihai, Zhoushan, Weihai, Qinhuangdao, Lianyungang belong to the third level. Based on this, the paper proposes to maintain coastal ecology to promote sustainable development, to create core attraction and enhance product taste, to strengthen brand marketing and promote tourism image, and to consolidate the foundation of tourism hardware system. Strengthen the government guidance and optimize the tourism environment and other 5 coastal tourism cities suitable for tourism optimization strategies and suggestions. This paper hopes to enrich the relevant theories and analytical methods for the evaluation of the tourism suitability of coastal tourist cities, and at the same time to provide more reference and basis for the tourism development of coastal tourist cities.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F224

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