战争纪念馆游客旅游动机对体验的影响研究——以南京大屠杀纪念馆为例

发布时间：2018-07-30 06:56

【摘要】：本文设计了"学习及好奇"、"责任与义务"、"社会因素"、"个人情感体验"、"教育体验"5个潜变量,构建了战争纪念馆游客旅游动机对体验影响的结构关系模型,并以国家4A级旅游区南京大屠杀纪念馆为例,探讨了此类旅游动机对体验的作用机理。研究结果表明:(1)"责任与义务"是游客访问战争纪念馆的主要动机,也是与传统旅游的根本区别之一,与"个人情感体验"及"教育体验"有较高的路径系数(0.97,0.48);(2)被动地参观战争纪念馆不利于游客体验的提高,从市场营销角度看,应该强调游客积极主动的参与,强调游客"责任与义务"方面的动机;(3)游客参观南京大屠杀纪念馆几乎没有对死亡感兴趣的动机,因此战争纪念馆旅游不完全属于黑色旅游研究范畴;(4)旅游动机及体验是区分特殊兴趣旅游的主要标志,未来需从特殊兴趣旅游(如战争纪念馆旅游)角度进一步探索旅游体验的本质。
[Abstract]:This paper designs five latent variables of "learning and curiosity", "responsibility and obligation", "social factors", "personal emotional experience" and "educational experience". Taking the Nanjing Massacre Memorial Hall as an example, the mechanism of this kind of tourism motivation to experience is discussed. The results show that: (1) "responsibility and obligation" is the main motivation for tourists to visit the war memorial, and it is also one of the fundamental differences from traditional tourism. Compared with "personal emotional experience" and "educational experience", the passive visit to the War Memorial Hall is not conducive to the improvement of the visitors' experience. From the perspective of marketing, the active participation of tourists should be emphasized. Emphasizing the motivations of tourists in terms of "responsibility and obligation"; (3) visitors to the Nanjing Massacre Memorial Hall have little incentive to be interested in death, Therefore, war memorial tourism does not belong to the study of black tourism entirely. (4) Tourism motivation and experience are the main signs of distinguishing tourism of special interest. In the future, the nature of tourism experience should be further explored from the perspective of special interest tourism (such as war memorial tourism).
【作者单位】：南京师范大学地理科学学院;
【基金】：国家自然科学基金项目“文化与旅游的深度融合机理与文化旅游地演化模型研究”(41271149) 教育部人文社会科学青年基金项目“区域旅游碳排放的核算与减排策略研究——以长三角为例”(12YJC790175) 江苏省普通高校研究生科研创新计划项目“省际旅游资源禀赋与效率关系的阶段性演化及其影响机理”(CXZZ13_0399)
【分类号】：F592.7

【参考文献】