产业融合视角下青岛市体育旅游产业发展对策研究
发布时间：2018-08-03 11:17
【摘要】：伴随着当今社会的发展，人们正处在一个物质财富极大丰富的时代，同时由于假期制度的改革，人们有了更多的空闲时间，也越来越体现出参与旅游的愿望。据世界旅游组织统计资料表明，以健身、娱乐、休闲为目的的旅游者人数在各国参与旅游的群体中所占比例最大，作为体育和旅游融合产物的体育旅游正适应了人们的这种需求。 本文采用文献资料法、归纳演绎法、系统分析法、实地考察法、专家访谈法等方法对体育旅游的内涵、定义以及特征做了梳理，同时在对产业融合理论分析的基础上，着重分析了青岛市体育旅游产业的发展问题，在分析旅游市场融合路径的基础上指出了青岛市体育旅游产业的融合动因、融合优势以及融合障碍。 从青岛市体育旅游产业发展战略角度出发，提出了“明确体育旅游产业定位；强化精品意识和品牌意识，开发特色体育旅游产品；深化体制改革，转变政府职能，制定政策性导向；开拓国内外客源市场；加大宣传力度”的发展策略。根据产业融合的特点，提出了青岛市体育旅游发展的目标，并依据青岛市体育旅游产业发展的原则提出了青岛市体育旅游产业发展的具体规划，确立了“大型体育赛事为依托，带动游客购买海上运动产品以及观赏性体育旅游；建设海上运动休闲基地，加大配套设施的建设；优化青岛市旅游空间布局，划分旅游集群，，促进集群共同利益的发展；实现体育旅游的横向融合，加快体育旅游与多种旅游的协调发展；树立区域体育旅游理念，构建体育旅游圈；多途径加强宣传力度”的设计思路。
[Abstract]:With the development of today's society, people are in an era of great wealth. At the same time, because of the reform of the holiday system, people have more free time, and more reflect the desire to participate in tourism. According to the statistics of the World Tourism Organization, the number of tourists for the purpose of fitness, recreation and leisure is the largest among the groups participating in tourism in various countries. As a product of sports and tourism, sports tourism is adapting to this kind of demand. In this paper, the connotation, definition and characteristics of sports tourism are combed by the methods of literature, inductive deduction, systematic analysis, field investigation, expert interview and so on. At the same time, on the basis of the analysis of industry convergence theory, This paper emphatically analyzes the development of sports tourism industry in Qingdao, and points out the reasons, advantages and obstacles of the integration of sports tourism industry in Qingdao on the basis of analyzing the integration path of tourism market. From the perspective of the development strategy of sports tourism industry in Qingdao, this paper puts forward the following points: to make clear the position of sports tourism industry, to strengthen the consciousness of fine products and brand, to develop characteristic sports tourism products, to deepen the reform of the system, to change the functions of the government. The development strategy is to establish policy orientation; to develop domestic and foreign tourist market; to strengthen propaganda. According to the characteristics of industry convergence, this paper puts forward the goal of the development of sports tourism in Qingdao, and puts forward the concrete plan of the development of sports tourism industry in Qingdao according to the principles of the development of sports tourism industry in Qingdao, and establishes the "large-scale sports events as the basis". To encourage tourists to buy sports products and ornamental sports tourism; to build marine sports leisure base and increase the construction of supporting facilities; to optimize the tourism spatial layout of Qingdao, to divide tourism clusters, and to promote the development of the common interests of the clusters; To realize the horizontal integration of sports tourism, accelerate the coordinated development of sports tourism and various kinds of tourism, set up the concept of regional sports tourism, construct sports tourism circle, and strengthen the propaganda through many ways.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G80-05
本文编号：2161577
[Abstract]:With the development of today's society, people are in an era of great wealth. At the same time, because of the reform of the holiday system, people have more free time, and more reflect the desire to participate in tourism. According to the statistics of the World Tourism Organization, the number of tourists for the purpose of fitness, recreation and leisure is the largest among the groups participating in tourism in various countries. As a product of sports and tourism, sports tourism is adapting to this kind of demand. In this paper, the connotation, definition and characteristics of sports tourism are combed by the methods of literature, inductive deduction, systematic analysis, field investigation, expert interview and so on. At the same time, on the basis of the analysis of industry convergence theory, This paper emphatically analyzes the development of sports tourism industry in Qingdao, and points out the reasons, advantages and obstacles of the integration of sports tourism industry in Qingdao on the basis of analyzing the integration path of tourism market. From the perspective of the development strategy of sports tourism industry in Qingdao, this paper puts forward the following points: to make clear the position of sports tourism industry, to strengthen the consciousness of fine products and brand, to develop characteristic sports tourism products, to deepen the reform of the system, to change the functions of the government. The development strategy is to establish policy orientation; to develop domestic and foreign tourist market; to strengthen propaganda. According to the characteristics of industry convergence, this paper puts forward the goal of the development of sports tourism in Qingdao, and puts forward the concrete plan of the development of sports tourism industry in Qingdao according to the principles of the development of sports tourism industry in Qingdao, and establishes the "large-scale sports events as the basis". To encourage tourists to buy sports products and ornamental sports tourism; to build marine sports leisure base and increase the construction of supporting facilities; to optimize the tourism spatial layout of Qingdao, to divide tourism clusters, and to promote the development of the common interests of the clusters; To realize the horizontal integration of sports tourism, accelerate the coordinated development of sports tourism and various kinds of tourism, set up the concept of regional sports tourism, construct sports tourism circle, and strengthen the propaganda through many ways.
【学位授予单位】：中国石油大学（华东）
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;G80-05
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