泰安市乡村旅游发展研究

发布时间：2018-08-04 21:54

【摘要】：本文以现阶段泰安乡村旅游业发展情况为例,通过采用SWOT方法、主成分分析法对泰安市乡村旅游进行了分析,结果显示:采用主成分分析法,对泰安市乡村旅游空间差异进行评价分析,结果显示泰安乡村旅游发展呈现较大的不平衡性。综合得分大于零的2个城市,为泰山区和岱岳区。泰山区乡村旅游是发展最好的地方,说明泰山区依托泰山旅游区这一独一无二的优势,具备良好的旅游发展基础。其次是岱岳区的0.92,说明岱岳区紧紧围绕泰山旅游区做文章,大力推进乡村休闲旅游。综合得分小于零的有东平县、肥城市、新泰市、宁阳县。其中宁阳县得分最低为-0.96,主要原因是宁阳县旅游资源贫乏。采用德尔菲法和层次分析法对泰安市乡村旅游资源进行评价,结果显示,环泰山乡村旅游区得分为93分,本区域以泰山为核心,旅游向心力强,不管是旅游资源、开发条件和旅游条件都是最好。其次环东平湖旅游区乡村旅游得分为85分,本区域虽然距离泰安市较远,远离全市旅游核心区域,但是本区域依托全市独一无二的东平湖资源和文化旅游资源,旅游基础良好,旅游资源互补性强。环徂徕山乡村旅游区得分为79分,本区域虽然旅游资源薄弱,但是靠近泰山旅游区,具有较强的客源分流作用。肥东乡村旅游区得分为66分,虽然本区域乡村旅游资源丰富,但缺乏带头型旅游景区,旅游引爆点不足。环莲花山乡村旅游景区得分为69分,本区域乡村旅游资源丰富,依托莲花山大力开发乡村旅游资源,效果显著。泰安市乡村旅游优势突出,旅游基础良好,交通条件优越,政府重视,人民收入水平提高,泰安市乡村旅游同样面临着技术人才缺乏、基础设施不完善、乡村旅游开发具有较大的盲目性、与文化融合不够、旅游价值无法体现文化内涵、旅游区缺乏定位、资源同质化现象严重等问题,面临当前经济危机的挑战、农村没有合理的乡村旅游发展思路、农村地区随机分布,缺乏整体规划等威胁。通过对泰安市乡村旅游的分析,提出了泰安市乡村旅游开发的几点建议:一是要统筹布局合理规划,二是要加强政府引导与扶持,三是要加强基础设施建设,四是要突出农村旅游产业营销。
[Abstract]:Taking the current development of rural tourism in Tai'an as an example, this paper analyzes the rural tourism in Tai'an by using SWOT method and principal component analysis. The result shows that the main component analysis method is used to evaluate and analyze the spatial difference of rural tourism in Tai'an City, and the result shows that the rural tourism development in Tai'an presents a great imbalance. 2 cities with a score greater than zero, for Taishan and Daiyue. Rural tourism in Taishan district is the best place to develop. It shows that Taishan district relies on the unique advantage of Taishan tourism area and has a good basis for tourism development. Secondly, it is the 0.92 of Daiyue district. It shows that Daiyue District is tight around Taishan tourism area to make articles and vigorously promote rural areas. Leisure tourism. Dongping County, Feicheng City, Xintai city and Ningyang County, with a comprehensive score of less than zero, the lowest score in Ningyang county is -0.96, the main reason is the poor tourism resources in Ningyang county. The rural tourism resources in Tai'an city are evaluated by Delphy Fa and AHP. The result shows that the area of Taishan rural tourism area is 93 points, this area is in the region. Taking Taishan as the core, tourism has a strong centripetal force, whether tourism resources, development conditions and tourism conditions are best. Secondly, the score of rural tourism in the East Pinghu tourist area is 85 points. Although the region is far from Tai'an, it is far away from the core area of the city's tourism, but the region relies on the city's unique resources and cultural tourism resources in East Pinghu. The tourist area in the area is 79 points. Although the region is weak in tourism resources, the area is close to the tourist area in Taishan. It has a strong function of shunting the tourist resources. The Feidong rural tourism area has a score of 66. Although the rural tourism resources are rich in the region, there are no tourist attractions in the region. The rural tourism scenic spots around Lotus Hill are 69 points. The rural tourism resources are rich in this area. Relying on Lotus Hill to vigorously develop rural tourism resources, the effect is remarkable. The advantages of Tai'an rural tourism are prominent, the tourism foundation is good, the traffic conditions are superior, the government attaches great importance, the people's income level is improved, and the rural tourism in Tai'an is also faced. Lack of technical personnel, imperfect infrastructure, large blindness in the development of rural tourism, lack of cultural integration, lack of cultural connotation, lack of tourism value, serious resource homogeneity and so on, facing the challenge of the current economic crisis, there is no rational rural tourism development in rural areas. Random distribution, lack of overall planning and other threats. Through the analysis of rural tourism in Tai'an, some suggestions for the development of rural tourism in Tai'an are put forward: one is to plan the rational layout of the layout, two is to strengthen government guidance and support, the three is to strengthen the construction of infrastructure, and four to highlight the marketing of rural tourism industry.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7;F327

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