秦皇岛市文化旅游产业发展战略研究

发布时间：2018-08-05 12:24

【摘要】：加强旅游文化建设对旅游经济发展具有至关重要的作用。发展文化旅游产业是提升旅游产业竞争力的重要手段，充分挖掘和整合文化资源，发展特色文化产业。可以推动各地进一步深入挖掘本地的各种文化资源，以旅游为载体对这些资源进行整合和开发利用，发展特色文化产业，培植新的经济增长点，使这个地区的文化资源优势转化为经济发展优势。本文以文化旅游发展战略问题为切入点，以我国著名旅游城市秦皇岛市为研究对象，从战略对策角度来探索如何发展秦皇岛市文化旅游产业。首先，从文化旅游的概念、意义、类型、特点四个方面，分别阐述了文化旅游产业在国内外的发展情况，为研究秦皇岛市文化旅游产业提供了理论基础。其次，用SWOT战略分析方法对秦皇岛市文化旅游产业的优势、劣势、机遇和威胁做了深入分析。通过对秦皇岛市城市旅游的SWOT分析，从文化旅游资源、地理位置、经济实力、旅游发展的区位环境等方面分析了秦皇岛发展文化旅游的条件，根据秦皇岛发展城市旅游的实际情况，建议在城市品牌、产业结构、城市旅游产品等方面发展秦皇岛市文化旅游产业。上述分析为研究秦皇岛市文化旅游产业战略提供现实基础。再次，，在秦皇岛市文化旅游产业发展SWOT分析的基础上，分别研究了SO略、WO战略、ST战略、WT战略，这部分内容对秦皇岛市文化旅游产业发展的内部和外部环境做了定性分析，为后面提出秦皇岛市文化旅游资源的配置和若干措施提供了科学依据。最后，在上述战略研究的基础上，在秦皇岛市的文化旅游发展的规划方面提出了若干对策，以期对秦皇岛市的文化旅游产业发展有一定的指导作用。
[Abstract]:Strengthening the construction of tourism culture plays an important role in the development of tourism economy. The development of cultural tourism industry is an important means to enhance the competitiveness of tourism industry, fully tap and integrate cultural resources, develop cultural industry with characteristics. It can promote the further exploration of local cultural resources, integrate and exploit these resources with tourism as a carrier, develop characteristic cultural industries, and cultivate new economic growth points. The advantage of cultural resources in this area will be transformed into the advantage of economic development. This article takes the cultural tourism development strategy question as the breakthrough point, takes our country famous tourism city Qinhuangdao as the research object, explores how to develop the Qinhuangdao cultural tourism industry from the strategic countermeasure angle. First of all, from the concept, significance, type and characteristics of cultural tourism, this paper expounds the development of cultural tourism industry at home and abroad, which provides a theoretical basis for the study of cultural tourism industry in Qinhuangdao. Secondly, the advantages, disadvantages, opportunities and threats of cultural tourism industry in Qinhuangdao City are analyzed with SWOT strategic analysis method. Through the SWOT analysis of urban tourism in Qinhuangdao, this paper analyzes the conditions of developing cultural tourism in Qinhuangdao from the aspects of cultural tourism resources, geographical location, economic strength, and location environment of tourism development. According to the actual situation of developing urban tourism in Qinhuangdao, it is suggested that the cultural tourism industry of Qinhuangdao should be developed in the aspects of city brand, industrial structure and urban tourism products. The above analysis provides a realistic basis for the study of Qinhuangdao's cultural tourism industry strategy. Thirdly, on the basis of the SWOT analysis of the cultural tourism industry development in Qinhuangdao City, this paper studies the so / WO strategy and St / WT strategy respectively, which makes a qualitative analysis on the internal and external environment of the development of the cultural tourism industry in Qinhuangdao. It provides a scientific basis for the allocation of cultural tourism resources and some measures in Qinhuangdao. Finally, on the basis of the above strategic research, this paper puts forward some countermeasures in the planning of cultural tourism development in Qinhuangdao City, in order to guide the development of cultural tourism industry in Qinhuangdao City.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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