基于家庭生命周期与人格特质的台湾休闲旅游民宿选择动机研究
发布时间：2018-08-15 14:07
【摘要】：1998年台湾地区实施隔周休二日，2001年开始全面实施周休二日后，台湾居民投入休闲活动的时间更充足，给观光产业提供了更大的发展空间，其中民宿产业的崛起是人们旅游方式转变的表征。如果旅游时间达两日以上，旅客对于住宿的安排就必须在行前进行周密的考虑。昔日，旅客住宿的供应都是由旅馆业提供，但若碰上旅游旺季或是假日往往会造成观光地的旅馆房间供应不足的现象，因此为解决住宿不足的问题民宿便开始发展，其特点与一般的旅馆有着极大的不同，除了便于与旅客交流认识外，旅客更能拥有一般在旅馆无法享受到的人情味及家的温馨感。民宿与一般的旅馆、渡假中心最大的不同之处是除了提供基本的住宿之外，更是由硬件设施转变为心理层面的满足。 过去有关观光旅游的研究大多是偏向于探讨行为意图或是观光意向，或者是对于旅游景点的满意度及重游意愿等。而有关家庭生命周期及人格特质的研究虽然运用在很多不同的研究领域，但使用在与选择民宿相关的议题上还实属罕见。因此本研究认为有必要进行更深入的探讨以了解这些变量是否确能影响游客对于选择民宿住宿的动机。若假设结果成立，，即能将结果提供给台湾民宿协会或台湾各乡镇的游客中心与民宿业者作为引导未来民宿业者的参考依据。 本研究主要在于了解民宿旅客在不同的家庭生命周期的阶段与不同的人格特质对于选择民宿住宿的动机是否存在显著差异。参考学者在家庭生命周期阶段的划分方式，本研究将家庭生命周期阶段实际分为九个阶段；人格特质方面将采用武断性人格特质的划分方法将人格特质分为封闭性人格与开放性人格。通过实地问卷调查，实际发放450份问卷，其中有效问卷401份。依照探索性因子分析结果，将选择民宿住宿动机划分为三个因子:休闲与纾压、地方特色与民宿形象、人际交流的需求。经过实证研究的分析发现：(1)不同家庭生命周期阶段由于面对的压力不同，例如学生与工作者；无子女夫妇与有子女夫妇；最小子女年龄0岁至17岁与最小子女年龄18岁以上等，因此家庭生命周期阶段的不同在选择民宿住宿动机上存在显着差异。(2)不同的人格特质，封闭性人格与开放性人格由于情绪表现与对新环境、信息与人际关系等的处理方式皆不同，因此人格特质的不同在选择民宿住宿动机上存在显著差异。
[Abstract]:In 1998, the Taiwan area implemented the second week off every other day, and two days after the full implementation of the weekly break in 2001, Taiwan residents had more time to invest in leisure activities, which provided a greater space for the development of the tourism industry. Among them, the rise of residential industry is the symbol of the change of people's tourism mode. If the travel time is more than two days, passengers must carefully consider the accommodation arrangements before the trip. In the past, the supply of tourist accommodation was provided by the hotel and guesthouse industry. However, if there were peak tourist seasons or holidays, there would often be a shortage of hotel rooms for sightseeing destinations. Therefore, in order to solve the problem of inadequate accommodation, lodging began to develop. Its characteristics are greatly different from the general hotel, in addition to the convenience of communication and understanding with the passengers, passengers can also have a general hotel can not enjoy the human and the warmth of the feeling of home. The biggest difference between lodging and general hotels, vacation centers, is that, in addition to providing basic accommodation, they are transformed from hardware facilities to psychological satisfaction. In the past, most of the researches on sightseeing tend to discuss the behavioral intention or tourist intention, or the satisfaction and revisiting intention of tourist attractions and so on. Although the research on family life cycle and personality traits is used in many different research fields, it is rare to use it on issues related to the choice of lodging. Therefore, this study suggests that it is necessary to explore whether these variables can influence the motivation of tourists to choose lodging. If the results are valid, the results can be provided to the tourist centers and residents of Taiwan's townships and townships as the reference basis to guide the future residents. The main purpose of this study is to find out whether there are significant differences in the motivations of residential lodgings between different family life cycle stages and different personality traits. Referring to the way that scholars divide the family life cycle stage, this study divides the family life cycle stage into nine stages; In terms of personality traits, arbitrary personality traits are divided into closed personality and open personality. Through the field survey, 450 questionnaires were issued, of which 401 were valid. According to the result of exploratory factor analysis, the motive of choosing lodging is divided into three factors: leisure and relief, local characteristics and the image of lodging, and the need of interpersonal communication. The empirical analysis shows that: (1) different family life cycle stages face different pressures, such as students and workers, childless couples and childless couples; The youngest girl was 0 to 17 years old and the youngest girl was over 18 years old, so there were significant differences in the choice of accommodation motivation in the family life cycle. (2) different personality traits; The closed personality and the open personality are different because of the different emotional expression and the way of dealing with the new environment, the information and the interpersonal relationship, so there are significant differences in the choice of accommodation motivation between the different personality traits.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F719
本文编号：2184437
[Abstract]:In 1998, the Taiwan area implemented the second week off every other day, and two days after the full implementation of the weekly break in 2001, Taiwan residents had more time to invest in leisure activities, which provided a greater space for the development of the tourism industry. Among them, the rise of residential industry is the symbol of the change of people's tourism mode. If the travel time is more than two days, passengers must carefully consider the accommodation arrangements before the trip. In the past, the supply of tourist accommodation was provided by the hotel and guesthouse industry. However, if there were peak tourist seasons or holidays, there would often be a shortage of hotel rooms for sightseeing destinations. Therefore, in order to solve the problem of inadequate accommodation, lodging began to develop. Its characteristics are greatly different from the general hotel, in addition to the convenience of communication and understanding with the passengers, passengers can also have a general hotel can not enjoy the human and the warmth of the feeling of home. The biggest difference between lodging and general hotels, vacation centers, is that, in addition to providing basic accommodation, they are transformed from hardware facilities to psychological satisfaction. In the past, most of the researches on sightseeing tend to discuss the behavioral intention or tourist intention, or the satisfaction and revisiting intention of tourist attractions and so on. Although the research on family life cycle and personality traits is used in many different research fields, it is rare to use it on issues related to the choice of lodging. Therefore, this study suggests that it is necessary to explore whether these variables can influence the motivation of tourists to choose lodging. If the results are valid, the results can be provided to the tourist centers and residents of Taiwan's townships and townships as the reference basis to guide the future residents. The main purpose of this study is to find out whether there are significant differences in the motivations of residential lodgings between different family life cycle stages and different personality traits. Referring to the way that scholars divide the family life cycle stage, this study divides the family life cycle stage into nine stages; In terms of personality traits, arbitrary personality traits are divided into closed personality and open personality. Through the field survey, 450 questionnaires were issued, of which 401 were valid. According to the result of exploratory factor analysis, the motive of choosing lodging is divided into three factors: leisure and relief, local characteristics and the image of lodging, and the need of interpersonal communication. The empirical analysis shows that: (1) different family life cycle stages face different pressures, such as students and workers, childless couples and childless couples; The youngest girl was 0 to 17 years old and the youngest girl was over 18 years old, so there were significant differences in the choice of accommodation motivation in the family life cycle. (2) different personality traits; The closed personality and the open personality are different because of the different emotional expression and the way of dealing with the new environment, the information and the interpersonal relationship, so there are significant differences in the choice of accommodation motivation between the different personality traits.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;F719
【参考文献】
相关期刊论文 前2条
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2 阳翼;;基于价值观的独生代市场细分研究[J];管理评论;2008年02期
本文编号：2184437
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