中韩中小旅行社管理制度对比研究

发布时间：2018-08-15 15:01

【摘要】：旅游业在国民经济发展中发挥着越来越重要的作用，而处于旅游业龙头地位的旅行社也处于快速发展时期。但是从旅行社现在的发展情况来看，旅游业的重要性的认可度还不高。同时由于最近汇率上升及南北关系恶化以及全球经济危机等多方面因素的影响，旅行社经营方面有很大的困难。就具体的市场原因分析来看，首先是市场的进入许可很简单，没有进入壁垒，所以有大量的新企业涌入；第二是由于旅行社企业井喷式发展，业内不良竞争加剧；第三是执著于短期内的好成绩,大量地依赖广告，使得旅行社丧失了自己的竞争力；第四是最近南北关系的紧张及世界经济危机，导致经济包括旅游产业在内发展不景气，国民的出境旅游人数减少。但是，在未来旅行社还是有很大发展空间的。到2010年12月基准旅游业统计数是一般旅行社1233家、国内旅行业4922家和国外旅行业6429,总体12584家。1911年1月1日旅行业的对外开放以后,政府为了增强旅行业的国际竞争力、促进旅行社发展、改善旅行社的经营环境、提高旅行社的服务质量信用回复，专门提出了旅游业的人力教育计划。同样在中国，2000年之前旅游产业只是经济发展的一个相关产业而已，但是到2000年以后，中国的旅游产业到了发展的转折点，成为中央政府的国家重点产业。这也表现在设立环境、卫生和交通产业发展计划的同时，也增加了旅游产业以及相关服务的概念界定。本研究以大规模成长的中国旅行社和韩国旅行社为研究对象，通过比较分析，首先回顾了解两国旅行社发展历程；其次通过旅行社的宏观制度环境和微观制度环境的比较分析；接着通过对政府政策对旅行社发展过程的影响研究；最后借助中国无锡市假日国旅旅行社和韩国光州MEIL旅行社的案例研究，，运用4P理论分析模型，探讨了中韩两国旅行社的发展以及可取之处，为今后旅行社发展提出对策与建议。
[Abstract]:Tourism plays a more and more important role in the development of national economy, and the travel agency in the leading position of tourism is also in the period of rapid development. However, from the current development of travel agencies, the importance of tourism recognition is not high. At the same time, due to the recent exchange rate appreciation, the deterioration of North-South relations and the global economic crisis and other factors, travel agencies have great difficulties in operating. According to the analysis of specific market reasons, first of all, the entry permit of the market is very simple, no barriers to entry, so there are a large number of new enterprises, the second is due to the blowout development of travel agency enterprises, the adverse competition in the industry is intensified. The third is that the travel agencies have lost their competitive edge because of their adherence to good results in the short term and their heavy reliance on advertisements. Fourth, the recent tensions between the North and the South and the world economic crisis have led to a depression in the development of the economy, including the tourism industry. The number of nationals traveling abroad has declined. However, in the future travel agencies still have a lot of room for development. By December 2010, the benchmark tourism statistics were 1233 general travel agencies, 4922 domestic travel industries and 6429 foreign travel industries, with a total of 12584. After the opening of the travel industry to the outside world on January 1, 1911, the government in order to enhance the international competitiveness of the travel industry, To promote the development of travel agencies, improve the operating environment of travel agencies, improve the service quality of travel agencies, credit reply, specially put forward the tourism manpower education plan. In China, the tourism industry was only a related industry of economic development before 2000, but after 2000, the tourism industry of China reached the turning point of development and became the national key industry of the central government. This is also reflected in the establishment of environmental, health and transport industry development plans, but also the addition of tourism industry and related services concept definition. This research takes China Travel Agency and Korea Travel Agency as the research object, through the comparative analysis, first looks back and understands the travel agency development course of the two countries, second, through the travel agency macroscopic system environment and the microscopic system environment comparison analysis; Then, through the research on the influence of government policy on the travel agency development process; finally, with the help of the case study of Wuxi Holiday Travel Agency and MEIL Travel Agency of Guangzhou, South Korea, the 4p theory analysis model is used. This paper probes into the development of travel agencies in China and Korea, and puts forward some countermeasures and suggestions for the development of travel agencies in the future.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6;F593.126

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