越南河内旅游发展战略研究

发布时间：2018-08-16 13:08

【摘要】：区域旅游发展战略作为区域内旅游发展的总体性和方向性规划,关系到旅游业的健康和长远发展。在介绍越南河内市旅游发展战略的基础、含义、概念、战略的基础上,根据数据统计分析越南河内市旅游发展的现状。河内旅游发展资源主要体现在自然旅游资源的天气、气候、气温、水源、植物次生和人文旅游资源的历史遗迹文化的寺庙、宝塔,建立河内建筑特色；民族节日的历史、文化、艺术、信仰及宗教博物馆反映了老百姓的劳动过程、民间习俗及各时间阶段的社会变故含；民族性的旅游对象结合了民族的传统艺术表演、手工艺村、饮食文化的特点；特殊事件。另外,地理位置,社会、经济、政治中心位置,交通发展铁路、公路、航路、水路,以及服务供给商表现于人力资源和河内游客的收入发展,扩展以及发展游客市场,每年河内旅游业的营收不断增加在社会经济发展问题作出贡献,供款到国家银库让解决劳动者的就业问题,在经济机构转移、在发挥民族文化与传统本色做出贡献。这些的因素有利于河内旅游发展。越南河内旅游发展的环境具有旅游资源、旅游发展的人力资源、发展旅游的政策、旅游发展之前经验,但是也难以开发管理、旅游技术基础的基本设施、人力资源虽然多但是专业培训者效率不高、市场与发展旅游产品、资金与工艺、国家责任。越南河内旅游发展与世界各国的经济、社会、安宁带来市场机遇,可是也面临政治的问题、冲突、恐怖、疫病、灾难、经济和财经危机的市场挑战。河内的丰富多样的旅游自然资源、社会环境有强大改善、交通方便、国家开放政策,汇入世界、越南经济增长快稳定、河内利于越南经济文化中心,但是旅游产品没有完整,质量低、自然环境受到都市化和工业化的影响、自然环境正被污染旅游规划和管理还被限制,河内旅游竞争能力低,还有待深度发展。采用SWOT分析越南河内的旅游发展的内部和外部环境,对越南河内旅游业可以挑选一些主要的战略包括：深入市场吸引国内和国外游客战略、发展旅游产品战略、联合合营战略、提高人力质量战略、健全旅游管理体制,保证旅游业健康发展等。河内旅游发展的战略目标和战略选择充分挖出越南河内自然生态与文化旅游资源,细分旅游市场,加强精品品牌建设,以自然、文化旅游为基础,以休闲养生旅游为重,以生态旅游和商务会议旅游为新增长点。近期目标把越南河内建成“越南旅游精品”实现经济效益的快速增长；长远目标使越南河内旅游保持持续竞争优势。战略定位的性质定位的规划建设在严格保护现有湖水、人文景观资源以及自然风貌的基础上,把越南河内成为以自然山水生态景观河道教文化人文景观为主要特色的越南名湖；形象定位是旅游景区整体内涵的集中体现；功能定位以为发展核心,以发展为重点,以商务旅游为辅。河内基本的战略选择政府主导型战略实施政府主导、市场运作、企业经营、全社会参与旅游开发的战略；可持续发展战略应该坚持有效保护与合理利用开发相结合；发展旅游产品的战略需要开展多样化的产品,提高竞争位置；区域与国际旅游联合战略非常重要；深入市场吸引国内与国外游客的战略。为实现越南河内旅游发展的这些战略,主要的措施及对策是：健全旅游管理体制,保证旅游业健康发展首先要健全组织机构,按照“统一领导,明确职责,分清主次,相互配合”的原则；保护自然环境和文化遗产,实现可持续发展建立保留规划及重修人文旅游资源的问题不仅仅是国家的任务、河内的人民而且是正在把文化历史遗迹当成营业对象的旅游业,保留重修遗迹是在未来的河内旅游成功因素之一；发展多样产品的措施需要设计出发于不仅向目标是国内旅游客市场而且国际旅游客市场的观点；加强能力旅游营业挑战的措施：决定游客需求及市场选择的目的、建设及发展旅游产品符合提高产品质量的基础,促进广播、推销、扩大市场活动与旅行企业及业务提供者合作,提高人员队伍质量、企业管理,建设、开展运用质量管理系统,宣传、促销旅游的措施,发展人力资源的措施,发展旅游牢固的措施,资金的措施。
[Abstract]:As the overall and directional planning of regional tourism development, regional tourism development strategy is related to the health and long-term development of tourism. On the basis of introducing the basis, meaning, concept and strategy of Hanoi tourism development strategy in Vietnam, this paper analyzes the present situation of Hanoi tourism development in Vietnam according to the data. The temples, pagodas, historical relics and cultures of natural tourist resources, including weather, climate, temperature, water sources, plant secondary and cultural resources, should be embodied in the establishment of Hanoi architectural features; the history, culture, art, beliefs and religious museums of national festivals reflect the working process of the common people, folk customs and social changes at various stages of time. In addition, geographical location, social, economic, political center, transportation development, railways, highways, airways, waterways, and service providers are manifested in the development, expansion and distribution of human resources and the income of Hanoi tourists. Developing tourist market, increasing revenue of Hanoi's tourism every year contributes to social and economic development, contributing to the national treasury to solve the employment problem of workers, transferring to economic institutions, and contributing to the development of Hanoi's tourism.
Hanoi tourism development environment in Vietnam has tourism resources, tourism development of human resources, tourism development policies, tourism development experience before, but also difficult to develop and manage the basic facilities of tourism technology, although there are many human resources but professional trainers inefficient, market and development of tourism products, capital and technology, state responsibility Ren. Hanoi tourism development in Vietnam and the economic, social and tranquil world bring market opportunities, but it also faces political problems, conflicts, terror, epidemics, disasters, economic and financial crises of the market challenges.
Hanoi's rich and varied tourism natural resources, strong improvement in social environment, convenient transportation, national open policy, joining the world, rapid and stable economic growth in Vietnam, Hanoi is conducive to Vietnam's economic and cultural center, but tourism products are not complete, low quality, the natural environment is affected by urbanization and industrialization, the natural environment is being polluted Tourism Tourism planning and management are also limited. Hanoi's tourism competitiveness is low and needs further development.
SWOT is used to analyze the internal and external environment of tourism development in Hanoi, Vietnam. Some main strategies can be selected for the tourism industry in Hanoi, Vietnam, which include: the strategy of attracting domestic and foreign tourists to the market, the strategy of developing tourism products, the strategy of joint venture, the strategy of improving the quality of manpower, the Tourism Management system, and the healthy development of tourism industry. Hanoi tourism development strategic objectives and strategic choices to fully tap the natural ecology and cultural tourism resources in Hanoi, Vietnam, tourism market segmentation, strengthen the construction of high-quality brand, based on natural and cultural tourism, leisure and health tourism as the focus, eco-tourism and business conference tourism as a new growth point.
The short-term goal is to build Hanoi into a "Vietnamese tourism boutique" to achieve rapid economic growth; the long-term goal is to maintain a sustainable competitive advantage for Hanoi tourism in Vietnam. However, the landscape ecological landscape, River culture and humanistic landscape are the main characteristics of Vietnam's famous lakes; image positioning is the concentrated reflection of the overall connotation of tourist attractions; function positioning is the core of development, development as the focus, supplemented by business tourism.
Hanoi's basic strategic choice is government-led strategy, market operation, enterprise operation, and the whole society's participation in tourism development strategy; sustainable development strategy should adhere to the combination of effective protection and rational utilization and development; the development of tourism products strategy needs to carry out diversified products, improve the competitive position; region and The joint strategy of international tourism is very important, and the strategy of attracting tourists from both domestic and overseas markets is very important.
In order to realize these strategies of tourism development in Hanoi, Vietnam, the main measures and Countermeasures are: to improve the tourism management system and ensure the healthy development of the tourism industry, first of all, to improve the organizational structure, in accordance with the principle of "unified leadership, clear responsibilities, distinguish priorities, and cooperate with each other"; to protect the natural environment and cultural heritage, to achieve sustainable development and establish protection The problem of planning and rebuilding the cultural and historical relics is not only the task of the state, but also the tourism industry which is taking cultural and historical relics as its business object. The view of the tourist market and the international tourist market; measures to strengthen the capacity of the tourist business challenges: to determine the purpose of tourist demand and market choice, to build and develop tourist products in line with the basis for improving product quality, to promote broadcasting, marketing, to expand market activities, to cooperate with travel enterprises and business providers, and to improve the quality of the staff. Enterprise management, construction, implementation of the use of quality management system, publicity, promotion of tourism measures, measures to develop human resources, development of tourism solid measures, capital measures.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F593.33

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