旅游目的地居民影响感知研究——基于2种调研方法的阳朔实证
发布时间：2018-08-19 08:51
【摘要】：以桂林市阳朔为例,借助传统的问卷调研法和模糊统计法,对阳朔居民旅游发展的影响感知进行了比较调研,发现阳朔当地居民对旅游影响的积极感知强于消极感知.尤其对旅游发展带来的社会经济和文化的影响持有更多的肯定态度,对旅游带来的经济效益的增长感到满意.2种问卷方法均支持了居民对社会文化的感知较为统一,分歧较少,几乎没有矛盾感知.但是,对社会经济方面的感知,传统问卷方法显示出居民既肯定旅游发展的积极一面,也对消极选项的感知明显.模糊问卷结果显示出居民在环境影响感知方面最为矛盾,关注度最高.传统问卷方法发现了居民对旅游发展使当地污染增多的态度不一,分歧最大,且原因不明.借助模糊统计问卷方法的分析,得知旅游季节性因素是造成居民感知不一的主要原因.2种调研方法的使用能让调研结论更能接近居民的真实感知,为政府了解旅游带来的社会影响,制定旅游规划提供理论支持.
[Abstract]:Taking Yangshuo in Guilin as an example, this paper makes a comparative investigation on the impact perception of Yangshuo residents' tourism development by means of traditional questionnaire survey and fuzzy statistical method. It is found that the positive perception of Yangshuo's tourism impact is stronger than the negative perception. In particular, there are more positive attitudes towards the social, economic and cultural impacts brought by tourism development, and two questionnaires, which are satisfied with the growth of economic benefits brought by tourism, all support the residents' relatively unified perception of social culture and have less differences. There is almost no perception of contradiction. However, the traditional questionnaire method shows that residents not only affirm the positive side of tourism development, but also have a clear perception of negative options. The result of fuzzy questionnaire showed that the residents' perception of environmental impact was the most contradictory and the attention was the highest. The traditional questionnaire method found that the residents have different attitudes towards tourism development and make the local pollution increase, the difference is the biggest, and the reason is unknown. Based on the analysis of fuzzy statistical questionnaire, it is found that the seasonal factors of tourism are the main reasons for the different perception of residents. The use of 2 kinds of survey methods can make the survey conclusion more close to the real perception of residents. For the government to understand the social impact of tourism, tourism planning to provide theoretical support.
【作者单位】： 华南师范大学旅游管理学院;
【基金】：国家自然科学基金项目(71202081) 教育部人文社会科学青年基金项目(11YJC720065)
【分类号】：F592.7
[Abstract]:Taking Yangshuo in Guilin as an example, this paper makes a comparative investigation on the impact perception of Yangshuo residents' tourism development by means of traditional questionnaire survey and fuzzy statistical method. It is found that the positive perception of Yangshuo's tourism impact is stronger than the negative perception. In particular, there are more positive attitudes towards the social, economic and cultural impacts brought by tourism development, and two questionnaires, which are satisfied with the growth of economic benefits brought by tourism, all support the residents' relatively unified perception of social culture and have less differences. There is almost no perception of contradiction. However, the traditional questionnaire method shows that residents not only affirm the positive side of tourism development, but also have a clear perception of negative options. The result of fuzzy questionnaire showed that the residents' perception of environmental impact was the most contradictory and the attention was the highest. The traditional questionnaire method found that the residents have different attitudes towards tourism development and make the local pollution increase, the difference is the biggest, and the reason is unknown. Based on the analysis of fuzzy statistical questionnaire, it is found that the seasonal factors of tourism are the main reasons for the different perception of residents. The use of 2 kinds of survey methods can make the survey conclusion more close to the real perception of residents. For the government to understand the social impact of tourism, tourism planning to provide theoretical support.
【作者单位】： 华南师范大学旅游管理学院;
【基金】：国家自然科学基金项目(71202081) 教育部人文社会科学青年基金项目(11YJC720065)
【分类号】：F592.7
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