钻石理论下分时度假本土化发展的竞争力研究
发布时间：2018-08-25 17:13
【摘要】：分时度假业是一个将房地产业、旅游业、金融和互联网业等相关产业有机结合的新兴边缘行业,是产业融合理论、利益相关者理论、体验经济理论等相关理论融合下的产物。 目前我国正处于地产业和旅游业大规模发展之际,国内市场有着强烈的消费需求与强大的供给能力,这无疑对分时度假的发展而言是一个福音,但问题却出现了,在这种需求与供给相对充足与富裕的条件下,却无与之相对应的高成交率。问题的根源就在于我国的经营者在引入分时度假时,机械照搬国外度假区建设和产品运营模式,没有充分考虑国际市场和国内市场对分时度假不同的消费需求以及不同的发展环境。因为,要想其在国内进行良性的推广与普及发展,需要对它进行本土化的处理。 面对分时度假在国内出现的问题,同时鉴于分时度假这种新业态的发展前景广阔,本论文以迈克尔·波特国家竞争优势理论的主要组成部分—钻石理论为切入点,同时添加本土化因素—文化因素,从生产要素、需求条件、相关及支撑产业、企业组织战略和竞争力、发展机遇、政府作用以及文化因素七个大的方面出发,以此为契机构建分时度假竞争力评价模型。 该评价模型的构建中采用两种主要分析方法,主成分分析法和层次分析法,以主成分分析法来对指标层的要素进行选择,最大化保证了指标的代表性。在指标因素选择基础上以层次分析法对七大子系统进行权重的确定,通过指标的定位以及权重的确定,形成一套评价分时度假竞争力的模型框架,在此体系构架之下,通过加权平均指数的数理计算,得到一个区域的竞争力发展数值,将该数值通过与SC竞争力指数分析表的对比,可以明确该地区所处的分时度假发展的阶段,并有针对化提出其进行分时度假本土化的发展策略,对策略的实施提出具体的解决办法。本文就是基于以上的分析思路,对分时度假本土化开发的竞争力进行了一个量化的考量体系的建立。
[Abstract]:Timeshare industry is a new edge industry, which combines real estate industry, tourism industry, finance industry and internet industry. It is the product of industry convergence theory, stakeholder theory, experience economy theory and so on. At present, China is in the midst of a large-scale development of the real estate industry and tourism industry, and the domestic market has strong consumer demand and strong supply capacity. This is undoubtedly a boon for the development of time-sharing holidays, but the problem has arisen. In this demand and supply is relatively sufficient and rich conditions, but there is no corresponding high turnover rate. The root of the problem lies in the fact that when the operators of our country introduce timesharing, they mechanically copy the construction of foreign resorts and the mode of operation of their products. Insufficient consideration is given to the different consumption needs and different development environments of international and domestic markets for timeshare. Because if we want to promote and popularize it in our country, we need to deal with it localization. Faced with the problem of timesharing in China, and in view of the broad prospect of the development of timeshare, this paper focuses on the diamond theory, which is the main component of Michael Porter's theory of competitive advantage in countries. At the same time, the localization factor-cultural factor is added, starting from seven aspects: production factor, demand condition, related and supporting industry, enterprise organization strategy and competitiveness, development opportunity, government role and cultural factor. Taking this as an opportunity to construct the evaluation model of timeshare competitiveness. In the construction of the evaluation model, two main analytical methods, principal component analysis (PCA) and analytic hierarchy process (AHP), are used to select the elements of the index layer to maximize the representativeness of the index. Based on the selection of index factors, the weight of seven subsystems is determined by AHP. Through the positioning of indicators and the determination of weights, a set of model framework is formed to evaluate the competitiveness of time-sharing vacation. Through the mathematical calculation of the weighted average index, the competitiveness development value of a region is obtained. By comparing the value with the SC competitiveness index analysis table, we can determine the stage of timeshare development in this area. It also puts forward the development strategy of localization of timesharing and puts forward concrete solutions to the implementation of the strategy. Based on the above analysis ideas, this paper establishes a quantitative consideration system for the competitiveness of timeshare localization development.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6
本文编号：2203560
[Abstract]:Timeshare industry is a new edge industry, which combines real estate industry, tourism industry, finance industry and internet industry. It is the product of industry convergence theory, stakeholder theory, experience economy theory and so on. At present, China is in the midst of a large-scale development of the real estate industry and tourism industry, and the domestic market has strong consumer demand and strong supply capacity. This is undoubtedly a boon for the development of time-sharing holidays, but the problem has arisen. In this demand and supply is relatively sufficient and rich conditions, but there is no corresponding high turnover rate. The root of the problem lies in the fact that when the operators of our country introduce timesharing, they mechanically copy the construction of foreign resorts and the mode of operation of their products. Insufficient consideration is given to the different consumption needs and different development environments of international and domestic markets for timeshare. Because if we want to promote and popularize it in our country, we need to deal with it localization. Faced with the problem of timesharing in China, and in view of the broad prospect of the development of timeshare, this paper focuses on the diamond theory, which is the main component of Michael Porter's theory of competitive advantage in countries. At the same time, the localization factor-cultural factor is added, starting from seven aspects: production factor, demand condition, related and supporting industry, enterprise organization strategy and competitiveness, development opportunity, government role and cultural factor. Taking this as an opportunity to construct the evaluation model of timeshare competitiveness. In the construction of the evaluation model, two main analytical methods, principal component analysis (PCA) and analytic hierarchy process (AHP), are used to select the elements of the index layer to maximize the representativeness of the index. Based on the selection of index factors, the weight of seven subsystems is determined by AHP. Through the positioning of indicators and the determination of weights, a set of model framework is formed to evaluate the competitiveness of time-sharing vacation. Through the mathematical calculation of the weighted average index, the competitiveness development value of a region is obtained. By comparing the value with the SC competitiveness index analysis table, we can determine the stage of timeshare development in this area. It also puts forward the development strategy of localization of timesharing and puts forward concrete solutions to the implementation of the strategy. Based on the above analysis ideas, this paper establishes a quantitative consideration system for the competitiveness of timeshare localization development.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6
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