面对中国市场的韩国医疗观光产业分析

发布时间：2018-08-27 07:32

【摘要】：本文主要针对医疗观光产业展开了论述,“医疗观光”产业是近年来正在蓬勃发展的朝阳产业,它将医疗服务与旅游业结合在一起,极大地吸引了消费者的目光。韩国,新加坡,马来西亚,泰国等国家的这一产业比较发达,但目前中国的这一产业还处于起步阶段,有很多地方需要借鉴学习。本文着重分析韩国医疗观光产业的发展现状,希望能对中国医疗观光产业的发展提供一些借鉴,并为中韩两国携手发展医疗观光产业提出了一些建议。文章首先介绍了选择这一论题的动机,然后分析了其他国家医疗观光产业的发展现状。第二部分具体地介绍了什么是医疗观光,以及医疗观光产业分类。第三部分介绍了韩国医疗观光产业的战略设计。第四部分介绍了韩国医疗观光产业的发展现状。第五部分论述了韩国针对中国游客所作出的各方面努力。第六部分介绍了韩国医疗观光产业发展面临的问题,以及接待中国游客时遇到的主要问题。最后针对韩国医疗观光发展方案以及中韩两国共同发展提出了一些建议。
[Abstract]:This paper mainly discusses the medical tourism industry. The medical tourism industry is a sunrise industry which is booming in recent years. It combines medical service with tourism and attracts the attention of consumers. South Korea, Singapore, Malaysia, Thailand and other countries are relatively developed in this industry, but China's industry is still in its infancy, there are many places to learn from. This paper analyzes the current situation of medical tourism industry in South Korea, hoping to provide some references for the development of medical tourism industry in China, and puts forward some suggestions for the development of medical tourism industry in China and South Korea. This paper first introduces the motive of choosing this topic, and then analyzes the development status of medical tourism industry in other countries. The second part introduces what is medical sightseeing and the classification of medical sightseeing industry. The third part introduces the strategic design of Korean medical tourism industry. The fourth part introduces the development of medical tourism industry in Korea. The fifth part discusses the Korean efforts aimed at Chinese tourists. The sixth part introduces the problems faced by the medical tourism industry in Korea, and the main problems encountered in the reception of Chinese tourists. Finally, some suggestions are put forward for the development of medical tourism in South Korea and the joint development of China and South Korea.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F593.126;R193

【相似文献】