陪都文化旅游品牌构建与传播
发布时间：2018-08-27 19:33
【摘要】：近年来重庆的城市文化形象一直与“山城火炉”“美女火锅”等挂钩，很容易让人误以为重庆是一座无内涵、无文化、无特色的城市，实际上远非如此。在物质资源日益丰厚的今日，文化追求逐步取代休闲娱乐成为人们追求的主要对象，，因此，一座城市的城市文化形象将直接影响着社会对这座城市的观点。 “陪都史”是重庆历史上非常重要的一段记忆，不仅浓缩了中华民族的苦难，更显示了中华民族团结一致坚强不屈的民族精神。“陪都史”是近代史上重庆所特有的历史，“陪都”一词更是近代史上重庆的专属名词。1937年11月到1946年5月这长达八年半的陪都时期里，重庆得以飞速发展，留下了数量可观的陪都文物。构成了重庆旅游中非常重要的物质景观部分。 近年来重庆的红色旅游飞速发展。然而重庆的陪都文物作为红色旅游线路的组成部分，已经逐步丧失自己的意义而成为红色资源的部分，这对于重庆的“陪都史”而言非常不利。毫无疑问“陪都”的名气远高于“红色”的名气，并且“陪都”是重庆所专属的名词，是重庆独有的城市文化资源。因此应强调将“陪都”这一概念独立，逐步建立独立的陪都文化体系，为打造属于重庆独有的城市文化形象与城市名片奠定基础。 内迁重庆的文人们留下了卷帙浩繁的文学财富，全方位记录、反应了这段惨痛的历史，称为“陪都文学”。陪都文学中与重庆有关的篇章字句难以计数。有直接或间接描写重庆的篇章，有以陪都为大背景发生的故事，也有诞生于重庆但与重庆无直接关联的作品，更多的陪都文学作品中则用片段描述了陪都重庆的优美风景和风土人情。这些作品数量众多，描写形象深刻，是重庆历史上一笔非常有价值的文学财富。 本文深入挖掘其中与重庆有关的篇章字句，将其与陪都遗址遗迹相结合，建立起“陪都文化旅游”体系，进行有效的品牌营销与传播。加深重庆市现有旅游市场的文化内涵，充实重庆的旅游目的地形象，提升景点的吸引力，扩大旅游市场；更重要的是通过陪都文化旅游来传播推广陪都文化。旅游市场扩大后，将会促进更多的陪都文化传播，使得重庆逐步以“陪都”而闻名，最终使“陪都”成为重庆的城市文化形象和城市名片。
[Abstract]:In recent years, the city culture image of Chongqing has been linked with "mountain city stove", "beautiful hot pot" and so on. It is easy to mistake Chongqing as a city with no connotation, no culture and no characteristics. In fact, this is far from the case. Nowadays, with the increasingly rich material resources, cultural pursuit gradually replaces leisure and entertainment as the main object of people's pursuit. Therefore, the city cultural image of a city will directly affect the social view of the city. The "accompanying Capital History" is a very important memory in the history of Chongqing, which not only condenses the suffering of the Chinese nation, but also shows the national spirit of the Chinese nation United and unyielding. "the history of the present capital" is the unique history of Chongqing in modern history, and the word "dowry" is the exclusive term of Chongqing in modern history. During the eight and a half years of the period of the present capital from November 1937 to May 1946, Chongqing developed rapidly. A considerable amount of cultural relics have been left in the capital. Chongqing tourism constitutes a very important part of the material landscape. In recent years, red tourism in Chongqing has developed rapidly. However, as a part of the red tourism route, Chongqing's cultural relics have gradually lost its own significance and become part of the red resources, which is very disadvantageous to Chongqing's "the history of the capital". There is no doubt that the fame of the "accompanying capital" is far higher than that of the "red", and that "the capital of the accompanying capital" is the exclusive term of Chongqing and its unique urban cultural resources. Therefore, it should be emphasized that the concept of "capital of the present" should be independent, and an independent cultural system of the capital should be established step by step so as to lay the foundation for the creation of the unique image of the city culture and the card of the city in Chongqing. The scholars who moved to Chongqing left behind the vast literary wealth, all aspects of records, reflecting this painful history, called "the literature of the capital." It is difficult to count the chapters and phrases related to Chongqing in the literature of the Yuedu. There are direct or indirect chapters about Chongqing, stories that take place in the background of the accompanying capital, and works that were born in Chongqing but not directly related to Chongqing. More literary works describe Chongqing's beautiful scenery and local customs. These works are a valuable literary treasure in Chongqing history because of their large quantity and deep description. This article deeply excavates the chapters and phrases related to Chongqing, combines them with the ruins and remains of the capital, establishes the system of "cultural tourism of the capital", and carries on the effective brand marketing and dissemination. Deepening the cultural connotation of Chongqing's existing tourism market, enriching the image of Chongqing's tourist destination, enhancing the attraction of scenic spots, expanding the tourism market, and more importantly, spreading and popularizing the reception culture through the tourism of the capital culture. After the expansion of the tourism market, it will promote the spread of more capital culture, make Chongqing gradually become famous as the "capital of the present", and finally make the "capital" become the city's cultural image and the city's business card.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G122;F592.7
本文编号：2208234
[Abstract]:In recent years, the city culture image of Chongqing has been linked with "mountain city stove", "beautiful hot pot" and so on. It is easy to mistake Chongqing as a city with no connotation, no culture and no characteristics. In fact, this is far from the case. Nowadays, with the increasingly rich material resources, cultural pursuit gradually replaces leisure and entertainment as the main object of people's pursuit. Therefore, the city cultural image of a city will directly affect the social view of the city. The "accompanying Capital History" is a very important memory in the history of Chongqing, which not only condenses the suffering of the Chinese nation, but also shows the national spirit of the Chinese nation United and unyielding. "the history of the present capital" is the unique history of Chongqing in modern history, and the word "dowry" is the exclusive term of Chongqing in modern history. During the eight and a half years of the period of the present capital from November 1937 to May 1946, Chongqing developed rapidly. A considerable amount of cultural relics have been left in the capital. Chongqing tourism constitutes a very important part of the material landscape. In recent years, red tourism in Chongqing has developed rapidly. However, as a part of the red tourism route, Chongqing's cultural relics have gradually lost its own significance and become part of the red resources, which is very disadvantageous to Chongqing's "the history of the capital". There is no doubt that the fame of the "accompanying capital" is far higher than that of the "red", and that "the capital of the accompanying capital" is the exclusive term of Chongqing and its unique urban cultural resources. Therefore, it should be emphasized that the concept of "capital of the present" should be independent, and an independent cultural system of the capital should be established step by step so as to lay the foundation for the creation of the unique image of the city culture and the card of the city in Chongqing. The scholars who moved to Chongqing left behind the vast literary wealth, all aspects of records, reflecting this painful history, called "the literature of the capital." It is difficult to count the chapters and phrases related to Chongqing in the literature of the Yuedu. There are direct or indirect chapters about Chongqing, stories that take place in the background of the accompanying capital, and works that were born in Chongqing but not directly related to Chongqing. More literary works describe Chongqing's beautiful scenery and local customs. These works are a valuable literary treasure in Chongqing history because of their large quantity and deep description. This article deeply excavates the chapters and phrases related to Chongqing, combines them with the ruins and remains of the capital, establishes the system of "cultural tourism of the capital", and carries on the effective brand marketing and dissemination. Deepening the cultural connotation of Chongqing's existing tourism market, enriching the image of Chongqing's tourist destination, enhancing the attraction of scenic spots, expanding the tourism market, and more importantly, spreading and popularizing the reception culture through the tourism of the capital culture. After the expansion of the tourism market, it will promote the spread of more capital culture, make Chongqing gradually become famous as the "capital of the present", and finally make the "capital" become the city's cultural image and the city's business card.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G122;F592.7
【引证文献】
相关硕士学位论文 前1条
1 左莉;桂林高端旅游产品开发[D];广西师范大学;2013年
本文编号：2208234
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